11. How to Sell the Way Your Customers Want to Buy - A Talk With Kristin Zhivago (Zhivago Partners)

Women in Big Data - Podcast: Career, Big Data & Analytics Insights

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Listen, and get insights into How to Sell the Way Your Customers Want to Buy in this talk with Kristin Zhivago, President & Founder at Zhivago Partners. We talk about her bestseller book RoadMap to Revenue: How to Sell the Way Your Customers Want to Buy, named one of the Top 6 Marketing & Sales Books by Forbes. In this one-of-a-kind revenue-growth how-to book, Revenue Coach Kristin lays out the method that she has used to help hundreds of business owners and managers reverse-engineer their successful sales so they can manufacture new sales in quantity.
Guest Info

• LinkedIn: Kristin Zhivago

Resources

• Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy (Kristin Zhivago)
• Zhivago Partners - Digital Marketing Management

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פרקים

1. 11. How to Sell the Way Your Customers Want to Buy - A Talk With Kristin Zhivago (Zhivago Partners) (00:00:00)

2. Intro (00:00:04)

3. Kristin's inspiration to write the book Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy (00:01:10)

4. Three steps: discover, debate, deploy (00:02:41)

5. Step 1 - Discover (00:02:55)

6. Step 2 - Debate (00:09:19)

7. Step 3 - Deploy (00:18:42)

8. Success Story Example: IT Company (00:22:21)

9. Kristin's rule: I don't work with jerks (00:28:38)

10. The Best Source of Power in Your Career is the Customer (00:34:35)

11. Outro (00:35:30)