E130 – Superman on Making Sales and Marketing with WordPress Easy (Gregory Karelitz, HubSpot)

WPMRR WordPress Podcast

It’s another refresher of a past episode with Gregory Karelitz, Global Manager of HubSpot for Startups. HubSpot is a growth platform that lets your entire company to work together — from marketing, to sales, to customer service.

Joe and Gregory explore how HubSpot provides quality integrations towards keeping a solid customer base, solutions the new plugin solves for end-user experience, and the importance of web page functionality.

Episode Resources

• Hubspot Website
• Hubspot Twitter
• Greg Karelitz is on Twitter
• HubSpot WordPress Plugin
• Leave an iTunes review or binge-watch past episodes
• Send questions to [e-mail] for the next Q&A pod
• Visit the WPMRR website

What to Listen For:

• 00:00 Intro
• 02:49 Welcome to the pod, Gregory Karelitz!
• 04:35 Working at HubSpot for six years
• 06:10 How global partnerships work
• 08:23 A look into the HubSpot’s integration build-out
• 12:57 The complexity of disconnected tools
• 15:28 Sponsorship of global WordCamps
• 18:06 Gregory’s early days in the WordPress space
• 21:18 Did you have a marketing strategy?
• 23:48 The transition into the HubSpot community
• 28:25 Optimizing your business growth with the right features and functions
• 34:36 Innovation towards pushing for mobile-friendly websites
• 37:55 The relationship between sales, marketing, and customer service