Publishing Talks: Interview with Dan Harke of Mayo Clinic Press

WritersCast

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Some time back, this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

This week, I talked to Dan Harke, who manages the Mayo Clinic Press in Rochester, Minnesota. Mayo Clinic is doubtless familiar to Writerscast listeners – it is probably the best-known health care organization in America. It has 73,000 employees (including thousands of MDs) and cares for more than 1.4 million people annually. Mayo is almost always ranked as the number one hospital in the US.

For many years, Mayo Clinic licensed content to established publishers, and sold books direct to consumer only through its mail order business associated with its long-running Mayo Health Letter. Several years ago, Mayo established the Mayo Clinic Press to publish its own books, and now is in the process of growing to become a full line trade publisher, while still maintaining its mission-driven commitment to healthcare for the greater good. Aside from consumer health books, Mayo is now publishing children’s books, ebooks, audio books and podcasts, as well as its still vibrant health letter.

Dan comes to publishing from a diverse background with skills and knowledge in health care, marketing, and innovation, which gives him a very different perspective about publishing than many of us with experience mostly in trade publishing, so I think this conversation will be of interest to many Publishing Talks listeners.

You can look at MCP’s terrific website here.

In the interest of full disclosure, I want to mention that I am a consultant to MCP on trade publishing and marketing matters.

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