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Brutal Simplicity Of Thought with Co-Founder of M&C Saatchi, David Kershaw #10
Manage episode 399699337 series 3510658
תוכן מסופק על ידי Haines McGregor. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Haines McGregor או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Few names are more synonymous with an industry as M&C Saatchi is with the advertising industry, and the power of simple, effective advertising runs in David Kershaw’s DNA.
At the chaotic inception of the agency, ‘influence’ and ‘disruption’ were words that held gravitas, and David’s career to date shows just why M&C Saatchi has earned the right to use them.
Join us for David’s tales from the top, why the value of creativity isn’t what it once was, the power of being an ‘unreasonable creative’, and what current creative directors should learn from the greats.
This episode covers
- The chaotic background to M&C’s foundation
- Differences in the ad world between the 70s-90s and today
- The increased challenge of building creative trust
- M&C’s iconic brutal simplicity of thought
- The need for creatives to be unreasonable
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
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