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‘Don’t Just Be Curious, Act On It’ STEPHEN ROBERTSON On The Curiosity Habit That Has Led To His Success, Demanding More Consumers In The Boardroom And Predictions For 2024 #8
Manage episode 394475948 series 3510658
תוכן מסופק על ידי Haines McGregor. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Haines McGregor או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
From Royal Wedding stunts to transforming a DIY giant, it’s safe to say that Stephen Robertson is a titan in the industry.
Now a Non-Executive Director at Timpson, Stephen’s career is brimming with accolades, and in a nation of shopkeepers, it’s the fascinating retail marketing world from which he has some of the most invaluable lessons
Stephen joins us on You, Me & CPG to detail the stories that made him entirely reframe his profession, demonstrate the new definition of brand loyalty, and reveals the only truly reliable form of market research…
This episode covers
- Whether brand loyalty is dead, or has simply evolved
- Collaboration vs tribalism
- Key differences between the approaches of product-led vs retail marketeers
- Timpson’s remarkable presence despite ‘not believing in marketing’
- The one and only type of market research that’s completely correct
- Reframing marketing as a cost
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
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