Why I'm Keeping My Brand Out Of Costco

Young Boss with Isabelle Guarino

Have you ever tasted TV static? This week’s guest secured $100k over a handshake and a jager-bomb on Bourbon Street to start a cocktail-in-a-can brand. We talk about how to create Purple Cows, why getting married is a roadblock to success and why warm weather and fun equals opportunity. I’m excited to introduce the co-founder of Becky Personality Juice, Eric Burdick. Let’s dive in.
Eric’s story begins with a handshake deal that would set the stage for Becky Personality Juice. Imagine sealing a $100k deal over a Jägerbomb! This bold start is proof of Eric’s daring approach to business. He shares his philosophy on creating “Purple Cows” - products that stand out on the shelf and grab attention. For Eric, a successful product isn’t just something you consume; it’s an accessory that adds to your personality.
We explore the psychological rollercoaster of running a capital-intensive business. Eric candidly discusses the mental toll it takes, emphasizing the importance of shamelessness and belief in oneself. He highlights the significance of staying in “play mode” - a state of mind where creativity and fun drive innovation. According to Eric, warm weather and fun environments are breeding grounds for opportunity and success.
Eric also shares some hard truths about the beverage industry, candidly discussing everything from financial challenges to the competitive landscape. He doesn't hold back, providing a raw and honest look at what it takes to succeed. He offers three tactical tips for developing creative strategies in consumer brands, underscoring the importance of sales skills, and the power of location in influencing success.
Eric’s journey is a masterclass in entrepreneurial fearlessness and creativity. His story is a reminder that sometimes, a little delusion and a lot of passion can lead to extraordinary outcomes.

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And remember, youth is your power.