Is Marketing Automation Killing Creativity with Lisa Gener

"You're In Charge- Now What" with Glenn Pasch

Is marketing automation killing creativity for marketers? This is a question I pose to our guest, Lisa Gener, CRO for Dealer Alchemist.

She believes automation can be a fantastic asset, but it can be a crutch for marketers who allow campaigns to run without personal interaction.

Lisa shares her vision and her journey as a marketer, consultant and now her hands on approach for her clients.

Great conversation filled with tactical strategies and tips.

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About Lisa Gener

Lisa Gener is an accomplished Digital Advertising Strategist who has more than 17 years of retail automotive marketing and management expertise, including her current role as CRO for Dealer Alchemist. She is hyper dealer-centric and her mission is to implement front-line technologies and solutions that eliminate wasted spend and increase net profit.

https://www.linkedin.com/in/lisamgener/

https://www.dealeralchemist.com/

About Glenn Pasch

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.

Let’s Connect:

Linkedin: https://www.linkedin.com/in/glennpasch/​

Personal Website http://glennpasch.com/​

Company website: https://pcgdigital.com/