The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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תוכן מסופק על ידי Deirdre Morrison. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Deirdre Morrison או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Ep #83 - Creative PRO: Good Vs Great Agencies with Rob King
MP3•בית הפרקים
Manage episode 346327686 series 2977570
תוכן מסופק על ידי Deirdre Morrison. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Deirdre Morrison או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode, I'm talking to the pro to whom the pros go for help. Rob King enables the work of other creative professionals through his specialised services. He's seen the good, the fgreat and the indifferent, and has shares his thoughts on what distinguishes them.
We also talk about the generation gap that’s opened up in certain creative sectors, and we look at the reasons why a business might not be best placed to promote themselves, because of what Rob refers to as a sort of 'proximity bias,' in which they fail to see their own selling points.
We also talk about the generation gap that’s opened up in certain creative sectors, and we look at the reasons why a business might not be best placed to promote themselves, because of what Rob refers to as a sort of 'proximity bias,' in which they fail to see their own selling points.
If you’re in any kind of business where you need to understand the power of selling your own strengths, then this episode is for you, and if you’re in the creative sector, then double that.
You can connect with Rob on Linkedin for great content on the future of the creative sector, or visit The Client Key to discover more about his work, and download his free resources.
You can connect with Rob on Linkedin for great content on the future of the creative sector, or visit The Client Key to discover more about his work, and download his free resources.
93 פרקים
MP3•בית הפרקים
Manage episode 346327686 series 2977570
תוכן מסופק על ידי Deirdre Morrison. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Deirdre Morrison או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode, I'm talking to the pro to whom the pros go for help. Rob King enables the work of other creative professionals through his specialised services. He's seen the good, the fgreat and the indifferent, and has shares his thoughts on what distinguishes them.
We also talk about the generation gap that’s opened up in certain creative sectors, and we look at the reasons why a business might not be best placed to promote themselves, because of what Rob refers to as a sort of 'proximity bias,' in which they fail to see their own selling points.
We also talk about the generation gap that’s opened up in certain creative sectors, and we look at the reasons why a business might not be best placed to promote themselves, because of what Rob refers to as a sort of 'proximity bias,' in which they fail to see their own selling points.
If you’re in any kind of business where you need to understand the power of selling your own strengths, then this episode is for you, and if you’re in the creative sector, then double that.
You can connect with Rob on Linkedin for great content on the future of the creative sector, or visit The Client Key to discover more about his work, and download his free resources.
You can connect with Rob on Linkedin for great content on the future of the creative sector, or visit The Client Key to discover more about his work, and download his free resources.
93 פרקים
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