Attribution and Content Impact to Revenue Pipeline with Steffen Hedebrandt, CMO & Co-Founder at Dreamdata #75

The SaaS SEO Show

תוכן מסופק על ידי Minuttia. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Minuttia או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

1+ y ago 47:39

MP3•בית הפרקים

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on April 26, 2024 16:02 (7M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

In this episode of The SaaS SEO Show, we’ve interviewed Steffen Hedebrandt, CMO & Co-Founder at Dreamdata, and discussed attribution, content impact to revenue pipeline, and more.

************************

Timestamps:

(01:46) - Who is Steffen Hedebrandt
(02:35) - Steffen’s background.
(03:34) - What is Dreamdata?
(06:14) - Case study of Dreamdata and attribution importance.
(09:00) - How can you attribute value to a piece of content?
(14:31) - What kind of metrics does Dreamdata collect?
(18:32) - Attribution difficulties.
(21:46) - Tactics that help to attribution.
(24:03) - Which is the best attribution model?
(27:54) - Mistakes that companies make when it comes to attribution
(31:23) - Can you track different touchpoints from different people inside a company, especially when the sales cycle is long?
(35:26) - A unified system with data to identify what’s driving revenue
(36:45) - Steffen’s advice for content marketers investing in activities with hard-to-prove ROI (e.g., podcasts).
(41:29) - What can we expect the future of attribution to be for B2B SaaS companies?
(44:18) - Learn more about Steffen and Dreamdata and get in touch.
(46:09) - Outro

************************

Useful Links:

Dreamdata Website: https://dreamdata.io/

Steffen on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

************************

Stay Tuned:

► Website: https://minuttia.com/

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!

112 פרקים

#Business #Marketing #Content #Content Marketing #Saas Content Marketing #Saas Seo Agency #Saas Content Marketing Agency #MINUTTIA #SaaS #Software As Service #SEO #SaaS SEO #SaaS Marketing