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Attribution and Content Impact to Revenue Pipeline with Steffen Hedebrandt, CMO & Co-Founder at Dreamdata #75
Manage episode 364065103 series 2993543
In this episode of The SaaS SEO Show, we’ve interviewed Steffen Hedebrandt, CMO & Co-Founder at Dreamdata, and discussed attribution, content impact to revenue pipeline, and more.
************************
Timestamps:
- (01:46) - Who is Steffen Hedebrandt
- (02:35) - Steffen’s background.
- (03:34) - What is Dreamdata?
- (06:14) - Case study of Dreamdata and attribution importance.
- (09:00) - How can you attribute value to a piece of content?
- (14:31) - What kind of metrics does Dreamdata collect?
- (18:32) - Attribution difficulties.
- (21:46) - Tactics that help to attribution.
- (24:03) - Which is the best attribution model?
- (27:54) - Mistakes that companies make when it comes to attribution
- (31:23) - Can you track different touchpoints from different people inside a company, especially when the sales cycle is long?
- (35:26) - A unified system with data to identify what’s driving revenue
- (36:45) - Steffen’s advice for content marketers investing in activities with hard-to-prove ROI (e.g., podcasts).
- (41:29) - What can we expect the future of attribution to be for B2B SaaS companies?
- (44:18) - Learn more about Steffen and Dreamdata and get in touch.
- (46:09) - Outro
************************
Useful Links:
Dreamdata Website: https://dreamdata.io/
Steffen on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
************************
Stay Tuned:
► Website: https://minuttia.com/
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
112 פרקים
Manage episode 364065103 series 2993543
In this episode of The SaaS SEO Show, we’ve interviewed Steffen Hedebrandt, CMO & Co-Founder at Dreamdata, and discussed attribution, content impact to revenue pipeline, and more.
************************
Timestamps:
- (01:46) - Who is Steffen Hedebrandt
- (02:35) - Steffen’s background.
- (03:34) - What is Dreamdata?
- (06:14) - Case study of Dreamdata and attribution importance.
- (09:00) - How can you attribute value to a piece of content?
- (14:31) - What kind of metrics does Dreamdata collect?
- (18:32) - Attribution difficulties.
- (21:46) - Tactics that help to attribution.
- (24:03) - Which is the best attribution model?
- (27:54) - Mistakes that companies make when it comes to attribution
- (31:23) - Can you track different touchpoints from different people inside a company, especially when the sales cycle is long?
- (35:26) - A unified system with data to identify what’s driving revenue
- (36:45) - Steffen’s advice for content marketers investing in activities with hard-to-prove ROI (e.g., podcasts).
- (41:29) - What can we expect the future of attribution to be for B2B SaaS companies?
- (44:18) - Learn more about Steffen and Dreamdata and get in touch.
- (46:09) - Outro
************************
Useful Links:
Dreamdata Website: https://dreamdata.io/
Steffen on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
************************
Stay Tuned:
► Website: https://minuttia.com/
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
112 פרקים
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