Inside the Mind of a Top Producing Real Estate Broker – with Special Guest: Michael Switzer

The MindShare Podcast

He is a full service Real Estate Broker specializing in residential resale homes, investment acquisitions and luxury home sales across the GTA. He and his team have become renowned as the merchants of choice for many of the Greater Toronto Area's most valuable and luxurious properties.

In keeping with his extraordinary reputation, he has become a recognized leader in the distinctive real estate market north of Toronto specializing in Vaughan, Thornhill, Richmond Hill, and of course Toronto.

He proudly holds the position of Broker, Owner and Managing Partner of Forest Hill Real Estate Vaughan.

Proud to boast a powerful reputation built on honesty, integrity, and repeatedly achieving great results for his valued clients, he differentiates himself by providing personalized service and treating each individual property sale as its own unique project, rather than providing a ‘cookie cutter’ approach to marketing your home.

Toronto’s most sophisticated sellers and buyers have chosen him to represent them because of his renowned reputation, customized & creative marketing plans, and strong connections within the real estate industry.

Joining me on this episode of The MindShare Podcast to talk about ' Inside the Mind of a Top Producing Real Estate Broker ' - is Special Guest – Michael Switzer.
6:31 *how long have you been selling real estate?
8:23 *do you remember your first deal… what did you do to get that deal?
9:39 *are you an organized person… how do you manage your days to ensure you get everything done?
16:06 *do you feel it’s possible to operate to a schedule in this business?
16:24 *what do you say to anyone who tells you they just don’t have enough time?
22:24 *what are some of your non-negotiables in your day?
30:49 *does most of your business come from people you know, or people you don’t know?
33:53 *what marketing channels do you leverage to drive repeat and referral business?

34:58 *what about newsletters, do you send newsletters, and why?

35:51 *how much focus do you put on social media in a day?

42:03 *what about birthday cards, or anniversary cards?

43:55 *when it comes to generating new opportunities… new leads as many in the industry refer to it as, what are some channels you really focus on… do you farm an area… are you sending flyers/postcards… what about bus benches/billboards… do you find them helpful?

48:58 *do you believe in paying for online leads… what’s your take on the whole online lead gen idea in this game… does it work, or no?

49:58 *is it more important to be online, or offline when it comes to success in this game?

53:39 *what’s it take to be successful at farming, and what kind of time should anyone give it to truly start working… and what kind of mindset do agents need when it comes to the overall of generating new opportunities?

56:55 *when shit hits the fan, either with a deal, your overall day to day, or the market is just real slow, how do you overcome a negative mindset?

Thanks for tuning in to this episode of The MindShare PodCast with our special guest - Michael Switzer, as we talked about ' Inside the Mind of a Top Producing Real Estate Broker'

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