הפודקאסטים הטובים ביותר ב-Copywriting For Course Creators (2024)

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141: Your Sales Page Is Too Confusing 9:18

19h ago9:18

9:18

If your sales page is loaded with vague phrases, big promises, or fluffy language...You are speaking wayyyyyy over your soulmate clients' heads...and confused people don't buy. In this episode of Sell Like A Copywriter, learn how to fix your sales page confusion in four quick steps. Click here to book your Spooky Sales Page Audit if you are a creat…

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How She Built It With Chelsea Wallace 28:50

8h ago28:50

28:50

Chelsea Wallace, a launch strategist and copywriter extraordinaire shares how her lead magnets and funnels have successfully generated significant revenue for businesses. Chelsea talks about how to reduce overwhelm and boost launch revenue, all while ensuring business owners can focus on what they do best. She also opens up about the advantages of …

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140: Stop Looking Over The Fence (Pay Attention to Your Business) 6:46

2d ago6:46

6:46

The grass isn't always greener on the other side...In this episode, learn where the grass IS greener and how you can continue bringing color to your garden (and business) without comparing your world or business to everyone else's. Click here to apply for DFY copywriting ------------- Are you ready to master simple selling through specific messagin…

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139: Your Offer Isn't Why Your Sales Page Isn't Selling 11:02

3d ago11:02

11:02

You poured hours into your sales page, and you know your offer is gold. But instead of getting more clients, you're just hearing crickets. Well, the problem isn’t your offer!!! Your sales page messaging is leaving your soulmate clients confused and stagnant instead of running to get their wallets. In this episode of Sell Like A Copywriter, we'll ta…

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138: Are You Over-Complicating Your Sales Page? 7:40

4d ago7:40

7:40

If you’re feeling that ugh sensation every time you read through your sales page, and you think, “Why does this feel like a jumbled mess?!”—It’s time to simplify. In this episode of Sell Like A Copywriter, learn how to stop over-complicating your sales page so you can sell more with confidence. Click here to book your Spooky Sales Page Audit if you…

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How To Hire A Great Filipino VA (And Avoid Common Hiring Mistakes) 17:49

3d ago17:49

17:49

My wife Jamie and I go over the ins and outs of hiring the right Filipino virtual assistant for your business. Jamie shares her proven strategies for vetting candidates thoroughly to increase the odds of a long-term, successful hire. We also discuss common pitfalls in the hiring process and how to set up a system that weeds out less suitable candid…

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137: The Reason It All Feels Unaligned (Sermon Studies for Business Owners) 8:12

5d ago8:12

8:12

Welcome back to our fun new series on Sell Like A Copywriter called Sermon Studies for Business Owners. These are curated, short Sermon Studies for you based on a sermon from our pastor, and will dive into God’s Word to see how this scripture applies to our online businesses. If you believe in God and want to continue building an aligned business -…

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Black Friday Emails Done Right: Insider Tips from Copywriter Nikki Trailor 41:38

6d ago41:38

41:38

Most people assume that Black Friday emails are simple—just announce a discount, and you’re done. But let’s be honest, crafting these emails can feel too ‘salesy’ and a bit off-putting. The experts, however, approach it differently. Today, I’ve brought in a fellow copywriter to share some tips on how to write Black Friday emails that not only drive…

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136: Clear Copywriting Does NOT Mean Bland and Boring 8:19

6d ago8:19

8:19

Struggling to infuse your personality through clear and specific messaging? If every time you sit down to sell, you think, "Ugh this is so boring. I wish I could act more like me but I guess I'll use this cringy template because so-and-so said it would work..." this episode is for you. In this episode of Sell Like A Copywriter, learn my 2-step meth…

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Boost Online Course Sales Ethically Using Urgency with Jacques Hopkins 26:33

6d ago26:33

26:33

Jacques Hopkins shares how shifting from questionable tactics to ethical strategies boosted his revenue by 50%. We’ll cover practical ways to create urgency without crossing ethical lines—and why being upfront with your audience isn’t just ethical, it’s smart business. Watch the previous episode ‘8 Years of $11k+ Months With a Piano Course, Featuri…

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How This Special Education Teacher Uses Her Expertise to Diversify Her Income Online 32:07

6d ago32:07

32:07

Been Thinking About Ways To Diversify Your Income As A Full-Time Teacher? In today's episode, Dawn Ellis, teacher business expert, is breaking down her systems and processes as a full-time special education teacher + full-time business owner. She shares how she decided to move past TPT to create multiple streams of income. From selling teacher tees…

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44 | Why Does Everyone Market To Beginners? Why Basic Content Is Everywhere (2 Reasons!) 19:00

6d ago19:00

19:00

Does it feel like everybody tries to market to beginners? This is something I hear over and over again. Especially with my podcast, I really try to avoid those super beginner basic concepts. However, I do know WHY most people market to beginners, and I'm going to dive into that in this episode so that you can decide for yourself if this should be p…

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135: Over-explaining = More Confusion + Less $$$ 6:12

7d ago6:12

6:12

You might think more words = more clarity, but too much explanation loses and confuses your audience. In this episode of Sell Like A Copywriter, we'll discuss what over-explaining in your copy and messaging looks like, why it's so common, and how to simplify your messaging for more clarity and sales. Click here to book your Spooky Sales Page Audit …

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Grief Might Be the Cure You Didn’t Expect To Get Your Creativity Back After A Hard Season with Shelby Forsythia 51:32

6d ago51:32

51:32

We are all dealing with loss of some kind. Maybe it’s a loved one or a significant life change…but very likely it’s all the micro-griefs that come with running a business. 🫶🏻The identity shifts that occur as you grow your business, 🫶🏻The expectations of the life or business you thought you “should” have by now. 🫶🏻Friends not knowing what you do or …

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Black Friday Email Checklist: Social Proof, Objection Handling, Urgency 14:08

7d ago14:08

14:08

It's tempting to think that the only way to win for Black Friday is by offering and communicating the highest discounts. But the truth is, your audience isn’t just looking for the cheapest price. They’re looking for something they can trust, something that solves their problem. So in this episode, we’re going to break down the top 3 elements you ne…

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134: Copy Audits Vs DFY Copywriting 5:30

8d ago5:30

5:30

As a soloprenuer, deciding when and what to outsource can feel challenging. Do you outsource socials? Emails? Onboarding? Graphics? Copywriting? Most of the time, a copywriting audit will serve you and your business MUCH better than outsourcing done-for-you copywriting. In this episode of Sell Like A Copywriter, learn the differences between DFY co…

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8 Years of $11k+ Months With a Piano Course, Featuring Jacques Hopkins 29:50

8d ago29:50

29:50

Jacques Hopkins, a seasoned online course creator and coach, joins me to discuss his journey from an electrical engineer to creating and marketing successful online courses. We'll cover how Jacques leveraged personal experience with his own course, "Piano in 21 Days," to teach others about effective online course creation. Plus, Jacques shares his …

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133: 5 Spooky Season Sales Prompts for Quick Cash 4:37

9d ago4:37

4:37

It's my favorite season - spooky season! Let's get you a quick cash influx so you can buy full-size candy bars and be the favorite neighbor around! In this episode, get 5 spooky season sales prompts with multiple examples so you can sell simpler, in a fun way. Click here to apply for DFY copywriting ------------- Are you ready to master simple sell…

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132: Stop Making Your Sales Page A Dirty Little Secret 7:29

10d ago7:29

7:29

If you read your sales page and think: "UGH. Well at least that's done..." But you're kinda embarrassed to share it because it doesn't do your offer justice, sound authentically like YOU, and lead to new clients and customers on a consistent basis, your sales page is a dirty little secret rather than a solid marketing asset that gets results. In th…

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Signs That Hiring A VA Will Grow Your Business! 14:17

11d ago14:17

14:17

We explore the telltale signs that it's time to get some assistance in your entrepreneurial journey. Are you already thinking about whether you should hire a VA? Not exactly sure what you'd have them do? This episode's for you. ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ Links…

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The Ultimate Guide to Re-Engaging Email Lists Before Black Friday interview with Martina Viljevac 28:19

12d ago28:19

28:19

There’s one aspect of preparing a successful Black Friday campaign that most people ignore. And that has everything to do with your email list. It’s a tactic that protects your deliverability, boosts the chances of your open rates staying consistent or even going up and reduces the likelihood of getting marked as spam or seeing high unsubscribe rat…

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Training Your AI Assistant to Think and Sound Like You With Kinsey Soderberg 16:19

13d ago16:19

16:19

Kinsey Soderberg, the creator of Authentic AI, shares how you can make your AI assistant sound more like you—more human. Kinsey also gives a peek into her dual business ventures, highlighting how AI tools can significantly streamline processes without compromising the personal touch that's crucial in today's digital landscape. Watch the previous ep…

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6 Years of the CEO Teacher® Podcast: Hundreds of Lessons Learned 30:08

13d ago30:08

30:08

The CEO Teacher Podcast – Your Teacher Marketing Bestie Turns 6! In true CEO Teacher® fashion, we are having a podcast partyyyy! 6 years of lessons learned, milestones celebrated, and strategies tried, tested, and trusted! In today’s episode, we are taking it back to our top episodes, and curating a goldmine of information just for you! If you don'…

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43 | Black Friday Trends for 2024: Launching, Marketing Tips, and Low-Ticket Offers for Course Creators with Mara Kucirek 39:28

14d ago39:28

39:28

In this episode, I got to sit down with Mara Kucirek, an online course specialist who helps other business owners create, sell, and improve their online courses. She brought a list of Black Friday Trends for 2024, and then we dive deep into Black Friday sales strategies, including why it's important to start planning early to avoid last-minute stre…

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8 Smart Ways To Use ChatGPT For Copywriting That Converts Better While Still Sounding On Brand 22:59

14d ago22:59

22:59

Are you overthinking your copywriting, too? I know, I’ve been there. You’re staring at the screen, unsure how to make your words sound like you and make sales for you. The one tool I never expected to help me stop overthinking in my writing…is to use ChatGPT for copywriting. Now, before you cringe at the thought of AI taking over your voice, let me…

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Course Creators Don't Make These 3 Mistakes With Your Black Friday Offers 10:44

15d ago10:44

10:44

Black Friday is the biggest sales event of the year, but are your offers setting you up for success or failure? In this episode, I’m breaking down the top mistakes course creators make with their Black Friday offers —and how to avoid them. — Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday. You’l…

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Kinsey Soderberg's ChatGPT Hacks for Solving Tech Issues FAST! 26:36

15d ago26:36

26:36

Kinsey Soderberg shares how leveraging AI has transformed the way she manages her dual business ventures and helps maintain a healthy balance by automating routine tasks. She's the owner of Authentic AI and focuses on helping entrepreneurs use AI effectively without losing their authenticity. We explore the benefits of integrating AI into everyday …

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131: Journal Prompt for Getting Un-Stuck 11:23

16d ago11:23

11:23

Have you ever felt stuck in a sticky situation...and you don't know what to do next or where to go from here? Me, too. In this episode, learn my favorite journal prompt and practice for getting unstuck and turning no-fun circumstances into enjoyable opportunities! Click here to apply for DFY copywriting ------------- Are you ready to master simple …

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How to Find the Best Facebook Ads Audiences to Target 12:42

18d ago12:42

12:42

We're getting into the basics of Facebook audience targeting. My wife, Jamie, joins me to explain the difference between warm and cold audiences and shows how to choose and target each effectively in Meta Ad Manager. Whether you're adjusting your ad strategy or setting up your first campaign, you'll learn how to handle the tricky parts of audience …

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130: Build A Unified Business (Sermon Studies for Business Owners) 6:32

19d ago6:32

6:32

We’re starting a fun new series called Sermon Studies for Business Owners. These are curated, short Sermon Studies for you based on a sermon from our pastor, and will dive into God’s Word to see how this scripture applies to our online businesses. If you believe in God and want to continue building an aligned business - you are going to freaking ad…

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How Income Stacking Can Add A Zero or Two to Your Annual Revenue With Holly Haynes 24:43

20d ago24:43

24:43

Holly Haynes is back to talk about income stacking and how it can transform your business. Holly, who has built a seven-figure business while consulting for Fortune 500 companies, shares her insights on creating diverse revenue streams. We explore the benefits of having multiple products and services that cater to different customer needs and level…

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How to Write a Book to Share Your Teaching Magic With Other Teachers 34:05

20d ago34:05

34:05

You Don’t Have To Be In A Traditional Classroom To Make An Impact As A Teacher Author Do you have an idea you need to share? Whether its turning educational content into a manuscript. Or you are ready to become a storyteller, or share your mentoring voice- book-writing could be your next step! This isn’t even just a path for english teachers, and t…

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42 | Struggling with AI? Here’s How to Make AI Sound Like You with Kinsey Soderberg 47:24

21d ago47:24

47:24

Have you been looking to use AI in a more authentic way? Or maybe you're just wondering, how do I get the outputs closer to a final version when I use AI? If you're still doing a ton of editing with what Chat GPT spits out, you are going to love today's guest. I brought on Kinsey of Feel Good Social and Authentic AI to share how to make AI sound li…

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Get Consistent Sales For Group Programs—Even Between Launches! with Michelle Vroom 39:57

21d ago39:57

39:57

“What if only one person buys my group program?” This is one of the biggest fears when launching a group program. If it feels like you’re launching into silence, let me assure you of this: Your audience IS watching. Even if you’re not getting high engagement, potential clients are observing how you interact with and lead your community. Today, we’r…

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Building a 7-Figure Business During the Pandemic While Raising Twins, Featuring Holly Haynes 24:34

22d ago24:34

24:34

Holly Haynes joins me to discuss how she successfully built her seven-figure business while balancing life with twin daughters and going through the challenges of the pandemic. With an extensive background in business consulting and a knack for creating scalable systems, Holly now focuses on helping female entrepreneurs grow their businesses effici…

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129: Transparent and Vulnerable Launch Breakdown 11:21

23d ago11:21

11:21

Over the last couple of months, you've seen me sell and launch Sell Like A Copywriter - The Group Program. In this episode, you'll learn my launch goals, wins, regrets, and changes so you can leave this episode with the confidence and strategy to launch your offer and see it through! Click here to apply for DFY copywriting. ------------- Are you re…

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Key Meta Ads Metrics Every Course Creator Should Track 13:53

25d ago13:53

13:53

My wife, Jamie, joins me as my new co-host. Over the past six months, she has immersed herself in the world of Facebook ads, managing a couple of client accounts and applying strategies that deliver great results. We're leveraging my years of experience with her fresh perspective to create a dynamic that’s really beneficial for our clients. Today, …

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Leveraging A Digital Product That Pays You To Bring In Qualified Leads With Abagail Pumphrey 27:34

27d ago27:34

27:34

Abagail Pumphrey, co-founder and CEO of Boss Project is back to talk about how to leverage digital products effectively to attract qualified leads—something she’s mastered en route to building her seven-figure business. She’ll break down the mechanics of creating digital products that not only sell but serve as a precursor to higher-ticket items, e…

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The Products in Your TPT Store Have More Potential Than You Think. Hit Play to Learn How… 30:20

27d ago30:20

30:20

Ready To Grow Your Teachers Pay Teachers Store Into A Product Membership? Come join us this week where we chat about a teachers pay teachers store with teacher business expert Chelsea, the creator behind Will Teach for Tacos. A platform dedicated to supporting and empowering math teachers with creative resources and practical tips. Chelsea has buil…

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41 | AI Tips for Small Businesses: The Do's and Don'ts Of How I Use AI In My Business 29:22

28d ago29:22

29:22

Today's topic is one I’m genuinely excited about. We’re diving deep into the do's and don'ts of using AI, AI Tips for Small Businesses, specifically tailored to how I personally use it in my workflow. This episode was actually requested by a listener, which is always my favorite kind of content to create! I won’t be covering the basics like "give y…

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The Best Marketing Strategy For Your Mastermind Group 19:10

28d ago19:10

19:10

Feel like your mastermind isn’t growing even though you are working so hard? This one marketing shift could change everything. If you’re running a mastermind and feeling like it's not growing as fast as you'd like, you’re in the right place. Finding the best marketing strategy for your mastermind can feel like a challenge with all the different tac…

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Keeping Your Black Friday Emails Out of the Spam Folder, Interview with Deliverability Expert Matt Brown 40:54

28d ago40:54

40:54

Black Friday is all about the sales pitch. So you’ll be sending sales emails - quite a few of them, over a short period of time. So what does that mean for your deliverability and spam complaint rate? Is there something you can do to avoid triggering the spam filters and making sure your Black Friday promo emails are visible in your audience’s inbo…

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Abagail Pumphrey's Journey Turning a Layoff Into A Seven-Figure Success 32:08

29d ago32:08

32:08

Abagail Pumphrey is the powerhouse behind the Boss Project and she shares her journey from a layoff to building a seven-figure home business, focusing on digital products and strategies that convert. You'll learn how to pick the right digital product that sets you up for the next sale, and she'll spotlight a common mistake to avoid. Watch the episo…

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128: Email Marketing for Small Businesses 10:34

30d ago10:34

10:34

Email marketing may not sound like the most exciting thing on your to-do list, but trust me, when you do it right, it’s a game-changer. The key? It’s all about using specific messaging that truly connects with your audience. So, if you’ve ever felt like your emails are just getting lost in the sauce, stick around because I’m about to share some tip…

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Beware of Meta Changing Your Ad Settings On You 12:10

1M ago12:10

12:10

I caught a critical mistake in a client's ad setup that saved their launch! It turns out, a setting was missed when they duplicated an ad set from their previous agency, leading to significantly cheaper lead costs—but not in a good way. Get 1:1 Meta Ads Coaching from me! Watch the episode here. I'm breaking down how Meta's sneaky default settings l…

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From Stress to Success. Optimizing Business Productivity with Neill Williams 26:44

1M ago26:44

26:44

Learn from Neill Williams' productivity expertise. She's a master certified coach who has transitioned from teaching Facebook ads to guiding entrepreneurs on optimizing their productivity with a scientific approach. Neill has a knack for helping busy entrepreneurs accomplish more in less time, ensuring they can focus on what truly matters in their …

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