הפודקאסטים הטובים ביותר ב-Eric Holtzclaw (2024)

1
Behind the Click: Optimizing the Customer Experience with Jon MacDonald 26:50

5d ago26:50

26:50

In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, welcomes Jon MacDonald, CEO and founder of The Good. Jon shares how his unique background in computer science and visual arts helped him bridge the gap between functionality and user experience. He touches on the evolution of digital experiences from the early days of Flas…

1
Unlocking Business Growth Strategies with Jon Morris 37:01

6d ago37:01

37:01

Ever wondered how to transform a humble startup into a multimillion-dollar enterprise? Learn from Jon Morris, who turned a $10,000 investment into a $37 million digital marketing agency. Jon’s insights into incremental investments and long-term vision will redefine your approach to business growth. He also shares his latest exciting venture, Fiscal…

1
How to Use AI for Marketing your Small Business with Rachel Hernandez 27:34

11d ago27:34

27:34

AI can do a LOT of things for your marketing, saving you time and money. Uncover the practical ways AI can assist in generating content ideas, brainstorming, and streamlining your marketing efforts—while still preserving that essential human touch. My guest on this episode is Rachel Hernandez, Director of Marketing at Nextnet. In this episode, we t…

1
122 - Avoiding Brand Transgressions: Key Lessons Learned. Conversation with Prof. Shailendra Pratap Jain & Prof. Shalini Sarin Jain 53:50

11d ago53:50

53:50

SUMMARY The episode highlights the importance of leadership, accountability, transparency, and empathy in crisis management. The professors emphasise that brands need to proactively address potential transgressions and build a culture of authenticity to navigate challenging situations. Highlights 🎯 The professors use real-life examples like Boeing,…

1
Mastering Global Brand Transformations with Darren Horwitz 30:14

19d ago30:14

30:14

In this episode of The Claw, Eric Holtzclaw sits down with Darren Horwitz, founder of TenTen Group, to discuss large-scale global brand transformations. Darren shares insights into how TenTen helps organizations navigate rebranding, offering services around planning, building, and managing the entire process. Darren dives into the five critical pil…

1
How to Conduct a Competitor Analysis for Your Small Business 24:18

20d ago24:18

24:18

In the fast-paced world of business, keeping an eye on your competitors isn't just smart—it's essential. In this episode, we’re diving into the value of tracking your competitors and why it should be a key part of your marketing strategy. Think of it like driving a car: you wouldn’t hit the road without checking your mirrors, right? Same goes for b…

1
Boost Your Sales with Pinterest Ads with Sue Crites 33:29

27d ago33:29

33:29

Unlock powerful strategies for turning Pinterest into sales for your small business! In this episode, we welcome Sue Crites, Facebook and Pinterest Ad Strategist, who who gives us tips for mastering Pinterest advertising. Sue shares how to use organic Pinterest ad strategies to get results for your business. She breaks down how fresh content and st…

1
Crafting Brands that Resonate: A Conversation with Jim Pietrusznski 27:00

1M ago27:00

27:00

In this episode of The Claw, host Eric Holtzclaw interviews Jim Pietrusznski, CEO of Soulsight, a brand design agency specializing in consumer packaged goods and services. Jim shares insights on how his agency builds and revitalizes brands by connecting human truths with product truths to evoke subconscious emotional responses. He discusses the imp…

1
How to Develop a Strong Brand Identity: A Step-by-Step Guide 16:46

1M ago16:46

16:46

Unlock the secrets to building a strong brand identity that’s more than just logos and looks. Join me as I walk you through the key elements that create a powerful brand. We’ll talk about visual and emotional components, the importance of recognition, trust, and connecting with your audience. I’ll share insights from my experience at my design agen…

1
Small Business SEO Secrets with Nadin Thomson 43:03

1M ago43:03

43:03

Unlock the secrets to building your small business's online presence with our latest episode featuring SEO expert Nadin Thomson. Nadin breaks down SEO and compares it to following a recipe! She explains how focusing on quality content and customer questions can set you apart from the competition. She also brings in the wisdom of Marcus Sheridan's "…

1
121 - Karuna Rawal on How Nature’s Fynd Marketed NASA’s Incredible Yellowstone Fungus 1:10:35

1M ago1:10:35

1:10:35

Karuna, an entrepreneurial brand builder, shares her journey with Nature’s Fynd, a company that developed a new protein source from a unique fungus discovered in Yellowstone National Park.1. From Outer Space to Your Plate: The Unlikely Origin of Nature’s FyndNature’s Fynd’s story began with a NASA research project aimed at understanding how life co…

1
Bridging the Gap: Aligning Sales and Marketing for Success with Steve Gielda 31:12

2M ago31:12

31:12

In this episode of The Claw Podcast, host Eric Holtzclaw sits down with Steve Gielda, President and Co-Founder of Ignite Selling, to explore the vital relationship between sales and marketing. They discuss strategies for bridging the common gaps between these functions, focusing on aligning efforts to support successful product launches and drive r…

1
Mastering Video Marketing for Small Businesses with Knives Monroe 35:58

2M ago35:58

35:58

Unlock the secrets of video marketing with the masterful insights of Knives Monroe in this week’s episode of Weekly Marketing. Discover how Knives' remarkable journey—from finding a camera in a trash can to establishing his own video production company, Indie Darlings—can inspire your own video content strategies. Learn why video is an unparalleled…

1
Mastering Your Brand Voice with Voice Actor Jodi Krangle 31:03

2M ago31:03

31:03

Ever wonder how a brand's voice can make or break its image? Today, we're diving into a literal take on "brand voice" and revealing the secrets of voice actor Jodi Krangle. She masters the feel and sound of a brand, transforming words into captivating voiceovers that connect audiences to the brands. Jodi is an accomplished voice actor whose voice h…

1
From Crisis to Confidence: Media Consulting with Mike Petchenik 29:56

2M ago29:56

29:56

In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Mike Petchenik, owner and founder of Petchenik Media Group. Together, they dive into the world of media consulting, covering everything from earned media and PR to crisis communications and media training. Whether it's dealing with viral social media posts or inter…

1
How to Publish a Book with Nicole Frail 42:08

2M ago42:08

42:08

Ever wondered how to turn your passion and experience for your business into a successful book? It may not be out of reach as you think! Join us to learn how to publish a book with Nicole Frail, CEO of Nicole Frail Edits. Nicole shares the incredible story of how she transitioned from a job editing test prep materials to a pivotal role at Skyhorse …

1
Top Lessons from 1,000 Entrepreneurs with Eric Holtzclaw 38:05

2M ago38:05

38:05

Entrepreneurship is certain to come with a fair amount of ups and downs. Actually, who are we kidding...it's a white-knuckled roller coaster ride! Join us as we sit down with Eric Holtzclaw, a visionary Chief Strategist and Principal Partner at Liger Partners in Atlanta, GA. With nearly 30 years of experience and founder of multiple successful star…

1
Sales Page Designs that Convert with Lynda Cathcart 40:22

3M ago40:22

40:22

Ready to up your sales page copywriting game? Join me as I sit down with brilliant copywriter Lynda Cathcart, an expert in crafting compelling sales pages. Lynda unveils her proven process, highlighting the importance of focusing on the transformation your ideal customer seeks. Ever wondered how the right language can make or break your sales page?…

1
John Miller on Why Playing It Safe in Marketing Doesn't Work 27:02

3M ago27:02

27:02

In this episode, Eric sits down with John Miller, founder of Scribewise and author of "Playing It Safe Sucks: A Manifesto for Courageous Marketing." John shares his journey from PR to founding a content marketing agency, discusses the evolving landscape of content marketing in the age of AI, and emphasizes the importance of courageous marketing str…

1
120 - Dr. Paul Zak on Immersion Playbook for Customer Transformation - Attention to Impact 50:41

3M ago50:41

50:41

Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. Dr. Paul J. Zak is a Professor of economics, psychology and management at Claremont Graduate University. His newest book is Immersion: The Science of the Extraordinary and Source of Happiness. Highligh…

1
Pricing Strategies for Creative Entrepreneurs with Natalie Freeman 48:12

3M ago48:12

48:12

Ready to uncover the secrets of strategic pricing and entrepreneurial resilience? Tune in for my inspiring chat with Natalie Freeman, where you'll learn how to price–and not price–your products. For creative minds grappling with pricing strategies, this episode is a goldmine. We'll take a look at some common pitfalls that many creative professional…

1
Small Business Branding while Traveling the World with Whitney Bateson 37:37

3M ago37:37

37:37

Ever wondered how to balance the thrill of globe-trotting with running a successful business? Whitney Bateson, website designer and branding expert, pulls back the curtain on her adventurous life as a digital nomad. Whitney shares her experience with the logistical challenges of working remotely from stunning locales like Colombia, Portugal, and In…

1
Mastering Brand Strategy with Kate Dileo: The Power of Authentic Messaging 26:15

3M ago26:15

26:15

In this episode of The Claw, Eric delves into brand strategy with Kate DiLeo, founder of The Brand Trifecta. Kate shares her journey from pursuing a PhD in linguistic anthropology to becoming a successful brand architect. She discusses her innovative Brand Trifecta methodology, focusing on authentic messaging that drives customer conversion. Join E…

1
Boost Your Small Business with SEO: Expert Tips from Doug Bradley 33:44

3M ago33:44

33:44

Ready to skyrocket your business's search engine game? Tune into our latest episode featuring Doug Bradley, founder and CEO of Everest Legal Marketing. Learn crucial tips on building a well-constructed website, generating high-quality content, and harnessing the power of backlinks and visibility. Gain practical insights into why focusing on a speci…

1
How to Write a Press Release that Gets Media Attention with Mickie Kennedy 33:57

3M ago33:57

33:57

When your press release is published by a big news organization, it can change the trajectory of your business literally overnight. Writing a press release doesn't seem complicated, but the reality is that only 3% of press release pitches get picked up by journalists. That's why I wanted to interview PR expert Mickie Kennedy, founder of eReleases, …

1
119 - Proshanjit Dey Master Class on Nutrition Marketing - Case Studies of Dr. Reddy's, Kellogg's, and Nestle 1:03:02

4M ago1:03:02

1:03:02

The conversation delves into Proshanjit Dey's (PD) experiences with marketing of nutrition at Dr Reddy's, Kellogg's & Nestle. PD emphasises the importance of understanding the consumer’s cultural context and needs, especially when marketing nutritional products. He shares insights from his experience with Dr. Reddy’s, Kellogg’s, and Nestle, showcas…

1
Expert Strategies for Consultants: Lessons from Max Traylor 17:39

4M ago17:39

17:39

In this episode of The Claw, Eric is joined by Max Traylor of MaxTraylor.com. Max delves into his journey from running a traditional marketing agency to becoming a consultant's consultant. Max shares insights on productizing consulting services, emphasizing the importance of focusing on high-ticket, low-volume engagements before scaling to broader …

1
10 Creative Marketing Ideas You Probably Haven't Thought Of with Janice Hostager 11:28

4M ago11:28

11:28

Are you tired of your marketing efforts blending in with the crowd? Discover why following the same strategies as everyone else is a recipe for obscurity and how you can stand out. With over 30 years in the marketing game, Janice unveils the pitfalls of imitation and the power of taking calculated risks in your marketing. From personalized video me…

1
Hidden Revenue: The Art of Relational Marketing with Anita Toth 26:27

4M ago26:27

26:27

In this episode of The Claw, host Eric, Chief Strategist at Liger, discusses with guest Anita Toth, also known as the Hidden Revenue Hunter, the importance of relational marketing in B2B contexts. The conversation highlights how C-suite executives and marketing leaders need to understand their customers beyond mere transactions to build lasting rel…

1
How to Master Email Marketing with Mary Laske Bell 41:09

4M ago41:09

41:09

Discover how to unlock the true potential of email marketing with my guest, Mary Laske Bell, a dedicated professional who transitioned from a marketing and sales role in a boutique fitness franchise to becoming a email marketing expert. Mary's remarkable story of resilience, overcoming professional setbacks, and navigating the challenges of COVID t…

1
Should You Hire a Marketing Agency? My Talk with Screws + Stilettos Co-Founders 49:11

4M ago49:11

49:11

When Courtney Hurley and Kelly Evans opened their consulting agency, they had a vision of what they wanted: to help business owners who were stuck with a marketing agency that wasn't meeting their needs. The founders of Screws + Stilettos decided to advocate for a bold approach that sidesteps traditional agency dependence through a process of teach…

1
How To Make Quick Cash For Your Service Based Business 27:40

5M ago27:40

27:40

Struggling with the rollercoaster of business highs and lows? It's scary to hit a lull in your business, but it happens to almost all service-based businesses at some time. Fortunately, there are strategies we can employ to get past the lean weeks without panicking! In this episode, we take a look at what service-based industry entrepreneurs can do…

1
Enhancing Sales Visibility with AI: A Deep Dive into Traq.ai with Adam Rubenstein 29:10

5M ago29:10

29:10

In this episode of "The Claw," a marketing-focused podcast for C-suite executives, host Eric Holtzclaw interviews Adam Rubenstein, co-founder and CEO of Traq.ai. The discussion revolves around the challenges and solutions in sales visibility and how AI can transform sales processes. Adam elaborates on Traq.ai's capability to provide detailed insigh…

1
Escape Marketing Overwhelm: The Best Strategies & Tools 16:07

5M ago16:07

16:07

The number one thing I have entrepreneurs tell me is they are overwhelmed with marketing. And who wouldn't be in always-online this world! That's why in this episode I want to slice through the all-to-familiar marketing overwhelm that plagues small business owners. We'll sidestepping the list of endless tasks and focus on strategies that really mak…

1
How to Create a Captivating Website with Kelsey Romine 36:35

5M ago36:35

36:35

Get ready to assess your website to see if it's making the grade! We dive into what makes a compelling online presence in this episode, and we'll dissect the anatomy of a website that not only looks stunning but also ranks high in search engine results. Web designer Kelsey Romine shares some great tips for web design, plus gives us a glimpse into h…

1
Navigating B2B Landscapes: Mastering LinkedIn and Branding Strategies with Patrick Burns 24:38

5M ago24:38

24:38

In this episode of The Claw, Eric is joined by Patrick Burns, a prominent figure in the realm of B2B marketing and branding. Patrick, the founder of Patrick Burns Co., shares his journey from entrepreneurship right out of college to establishing a successful marketing agency. Now, at the forefront of his industry, Patrick dives into his approach to…

1
Copywriting Hacks that will Make you Money 11:49

5M ago11:49

11:49

Copywriting is both an art and a science. The art brings your creative ideas to life in your marketing, but the science follows tried and true methods that produce results. In this episode, I unveil copywriting tips that will impact your marketing success. Words can transform browsers into buyers by using language that resonates with the deepest wa…

1
Decoding Market Strategies: An In-Depth Conversation with Brady Jensen 22:16

6M ago22:16

22:16

In this episode of The Claw, Eric Holtzclaw is joined by Brady Jensen, CEO of Aggregate Insights. Brady shares his expertise in utilizing primary intelligence to refine go-to-market strategies, highlighting the significance of understanding customer needs for product development and market alignment. With a background that transitions from sales to…

1
How to Get to Page One on Google (Without Hiring an SEO Expert) 30:41

6M ago30:41

30:41

Unlock the SEO secrets that'll turn your small business website into a customer magnet! Getting found on Google or other search engines is something that so many struggle with. But you don’t need to hire an SEO expert–many of these things are easy to do and will make a difference in how many people find your site. I'm Janice Hostager, and armed wit…

1
118 - Ben Guttmann on How to Design Messages that Actually Work 49:06

6M ago49:06

49:06

In a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple & clear messages. He answers …

1
Making Your Marketing Authentic with Stacey Hagen 35:34

6M ago35:34

35:34

You've probably heard how important it is to be authentic in your marketing, and that is absolutely true. Your ideal customer will relate to you better if you come across as real person that can connect with where they are. But "putting yourself out there" isn't always easy. It takes a portion of bravery to be seen as confident, especially for new …

1
Bridging Brands and Content: A Deep Dive with Rachelle Kuramoto 33:34

6M ago33:34

33:34

In this episode of The Claw, Eric is joined by Rachelle Kuramoto, a renowned figure in the realm of content strategy and brand consultancy. With a career spanning over two decades, Rachelle shares her journey from exploring genetics to finding her true calling in the world of storytelling and business. Now overseeing content and brand for BIP Ventu…

1
Entrepreneur's Guide to Virtual Assistants with Meredith Raber 32:04

6M ago32:04

32:04

If you're a solopreneur and could use a little help from time to time, this podcast episode is for you. I have invited Meredith Raber onto the show to get the lowdown on hiring your first virtual assistant. Meredith shifted gears from her corporate advertising days to running her own virtual assistant (VA) agency, and she unveils the tips and trick…

1
Authentic Storytelling in Your Business with Christine Innes 27:49

6M ago27:49

27:49

Have you ever wondered how life struggles can transform your life and your business? Christine Innes of The Corporate Escapist, joins us for a candid conversation about transforming her tumultuous corporate exit into a personal brand. She shares how ditching the victim mentality and embracing every aspect of her past paved the way for her entrepren…

1
The Claw Podcast | Embracing the In-Between: Navigating Liminal Spaces for Transformation and Growth 34:28

6M ago34:28

34:28

Teresa delves into the transformative power of navigating liminal spaces, emphasizing the critical role of trust, both cognitive and vulnerability-based, in fostering resilient and innovative teams. Drawing from her extensive experience in leadership and strategic development, she outlines how leaders can effectively guide their teams through trans…

1
How to Become a Business Networking Pro with Teresa Thomas 44:03

7M ago44:03

44:03

Have you ever felt like a wallflower at a networking event, awkwardly clutching your business card and wondering how to make the first move? My guest in this episode understands. Teresa Thomas is a connector by nature, but she hasn't always been one. Teresa shares her transformation from shy introvert to the networking guru she is today. In our con…

1
Ep 117 : Phil Mershon on the Art and Science of Creating Memorable Experiences 52:23

7M ago52:23

52:23

The conversation with Phil delves into the transformation from traditional event planning to experience planning, stressing the importance of personalization, engagement, and giving space for the unexpected. Phil Mershon is director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events…

1
Making Social Media Work for Your Business with Kelly VanHoveln 29:33

7M ago29:33

29:33

Ever wondered how you can make social media marketing work for you? Tune in as Kelly VanHoveln, social media marketing expert, sits down with me to reveal how she transformed a maternity-leave hobby to a thriving career. We're unpacking the secrets to creating an online presence, that not only stands out, but stays true to you and your brand. From …

1
How to Raise Your Prices Without Losing Customers 17:50

7M ago17:50

17:50

Do you feel like you need to raise your prices but are not sure why or how? You're not alone. It's a little scary for many of us to raise prices since we don't want to lose customers. So I decided to tackle that challenge in this episode. We'll take a look at your money story and talk about some pricing psychology. I share nine tips you need to thi…

1
How to Determine Your Ideal Customer with Nicole Bernard 26:21

7M ago26:21

26:21

Did you jump into business without thinking too much about your marketing? If so, you're not alone. Many small businesses jump into the task of running their businesses without getting clear about one of the most important question you can ask: "who is my ideal, target customer?" Without understanding who your ideal target customer is, your marketi…

פודקאסטים ששווה להאזין

פודקאסטים בנושא Eric Holtzclaw

פודקאסטים ששווה להאזין

מדריך עזר מהיר