Luke Shankula ציבורי
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From Facebook Ads to the latest/greatest CRM, I’m sharing everything a modern Loan Officer needs to thrive in the 21st century. I share everything I learn about Mortgage marketing - ad platforms, automated follow up, referral strategies, sales/conversion tips, team building strategies, and building the mindset of a champion so that you too can defy the odds and win. This show is for Loan Officers and mortgage brokers who understand that technology will either crush their business or transfor ...
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show series
 
Explore the extensive mortgage technology career of Chris Olsen. From his early days of document handling to his current role integrating AI in mortgage processes, Chris shares invaluable insights into the evolution and impact of technology in the mortgage industry. They discuss the shift from manual processes to AI-driven solutions, highlighting h…
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Tony, the dynamic owner of Pathfinder Digital Marketing. Tony shares his unique transition from government contracting to excelling in digital marketing, where he now helps businesses amplify their online presence and maximize ad performance. His practical advice for leveraging digital tools reflects a deep understanding of effective marketing stra…
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A seasoned professional in the mortgage and real estate industries and a new author, Spencer Combs shares his journey from starting as a real estate agent in 1999 to developing his "Unshakeable framework" for helping business leaders enhance their profit, productivity, and purpose. The discussion delves into the challenges and strategies for achiev…
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Michael Neef reunites with Liz Short, an industry veteran and CEO of Short Solutions. Liz shares her transition from the corporate world to entrepreneurship, driven by her passion for optimizing business processes and technologies. With over 20 years in the mortgage industry, Liz discusses the evolution of her career, from managing a broker shop to…
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Michael Neef sits down with Luke Shankula, the visionary behind Loans on Demand. They dive deep into the evolving landscape of mortgage marketing, emphasizing strategies that enable loan officers to connect directly with consumers before they reach real estate agents. Luke shares insights on how loan officers can build a diverse, resilient marketin…
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Chris Heller, who has had a significant impact in both the real estate and mortgage industries. Starting as a real estate agent while still in college, Chris quickly climbed the ranks, eventually becoming the number one Keller Williams agent globally and later the CEO. After his time at Keller Williams, Chris transitioned to the mortgage industry, …
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Chris Sorensen, a seasoned professional from PRMG, who explores the dynamics and challenges of the mortgage industry. Chris provides insights into the growth and adaptation of different lending channels within PRMG, emphasizing the significant role of brokers and the impact of technology on scaling operations. The discussion delves into how PRMG su…
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Eric Levin, a business partner at Model Match. Eric shares his journey from a small business owner to revolutionizing recruiting in real estate finance. They discuss the creation of Model Match, a technology platform designed to enhance the recruitment process through a method called model matching, which parallels the loan processing system. The p…
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This week, we're joined by Darin Rhodes. Darin is the Founder of TruePartnerAI and the Owner of Utah Mortgage Pros, LLC from Provo, Utah, who has been in the mortgage business for over 22 years. Darin has been directly involved in small business marketing ever since pursuing an advertising degree from BYU in 1998, and loves innovative ways to make …
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Michael Neef sits down with Caleb Spears, a young luxury real estate agent who started his career at an unusually early age of 18. Caleb shares his journey from managing at Chick-fil-A to becoming a successful real estate agent, offering insights into the influences of his family's entrepreneurial and pastoral background. He highlights the importan…
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This week, we're joined by Skylar Wallace. Skylar is a Senior Mortgage Banker at Flat Branch Home Loans from Seneca, Missouri, and is one half of the Level Up Lenders Team with previous guest, Sam Hickey. Skylar and Sam have been partners since 2019, with the goal to close 850-1000 loans this year. Skylar is here to discuss: → Soul searching to fin…
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Brett Jennings, a serial entrepreneur, coach, and a real estate expert with a rich history in personal development. Brett shares his journey from working with iconic figures like Tony Robbins and Deepak Chopra to diving into the real estate industry at a challenging time. He discusses the profound impact of aligning personal purpose with profession…
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This week, we're joined by Justin Lopatin. Justin is the Division President at Vybe Mortgage from Delray Beach, Florida, who's funded over $1 billion of volume in his 18 year career in mortgages. Justin is also a Co-Founder and Principal Coach at GO! Coaching (or Growth Only Coaching), which specialize in coaching Mortgage Loan Officers (MLOs) at a…
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Dive into a detailed discussion with Bryan Young, CEO and co-founder of Home Lending Pal. This innovative geo-spatial analytics and AI company is transforming how financial institutions support community lending initiatives. Brian elaborates on the technology-driven solutions they provide, such as automating eligibility checks for various financial…
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This week, we're joined by Cindy Ertman. Cindy is the CEO & Founder of The Defining Difference, a mortgage coaching and training company, from Manhattan Beach, California, and also the Mortgage and Strategy Coach at RMP Mortgage Manhattan Beach. Over her 30+ years in the mortgage industry, Cindy has been a top 100 originator in the US for over a de…
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This week, we're joined by Spencer Dusebout. Spencer is the CEO and Founder of Aidium from Boulder, Colorado, a mortgage CRM software with intelligent automation. A serial entrepreneur, Spencer is a sought after public speaker, who has given multiple TED talks as well as spoken at many regional conferences. Spencer is here to discuss: → Loan Office…
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In this episode of Conversations with a Recovering Loan Officer, Michael Neef interviews Mike Cush, a seasoned professional with a rich 25-year history in the mortgage industry. Starting from an accidental entry into the field, Mike shares his journey through various roles at PHH, corporate relocations, and high-net-worth client management. He disc…
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This week, we're joined by Mike Hajjar, CMPS. Mike is a Mortgage Advisor and Branch Manager at Landmark Mortgage Planners DBA (a division of American Financial Network Inc.) from the Detroit Metropolitan Area in Michigan, who's been in the industry since 2005. Mike is a mortgage planning specialist that's built his business on integrity, transparen…
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In this episode of Conversations with a Recovering Loan Officer, host Michael Neef chats with Clayton Collins, the visionary behind HW Media and its flagship, HousingWire. Clayton delves into his journey from investment banking to revitalizing HousingWire, emphasizing the blend of narrative journalism with data and research to enhance media's role …
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This week, we're joined by Michelle Berman-Mikel. Michelle is CEO, Founder & Creator of Beyond the Method™ and Berman Media PD, Inc. from Phoenix, Arizona, which teaches Realtors and Loan Officers how to delve into the minds of ideal clients, leveraging crucial data to turn Instagram from a casual platform into a dynamic, lead-generating powerhouse…
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In this enlightening episode of Conversations with a Recovering Loan Officer, host Michael Neef catches up with Sam Parker, the founder and CEO of My Credit Guy, a leading credit repair agency. They dive into Sam’s personal journey in the credit industry, the unique challenges and opportunities within credit repair, and how his company partners eff…
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Today, we're joined by Ronda Hickey. Ronda is a Senior Mortgage Banker at Flat Branch Home Loans from Newton County, Missouri, who's been in the mortgage industry since 2005. Ronda, an industry unicorn who is great at underwriting and also a master of sales, has a yearly personal production range between 450-500 loans, while also managing a team an…
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Join Michael with another episode on "Conversations with a Recovering Loan Officer," this time putting the spotlight on marketing within the mortgage industry. Episode 57, titled "Roberta Ravella: Mastering Trust-Based Marketing in the Mortgage World," dives deep into why and how marketing serves as a crucial differentiator in a commoditized sector…
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Today, we're joined by Kahren Oxner. Kahren is a Producing Branch Manager at UMortgage from Wilsonville, Oregon, and is also the Pacific Northwest Regional VP. After buying her first home at the age of 21, she has turned a double major of Finance and Marketing into a 23+ year mortgage career. Kahren is here to discuss: → Utilizing Level Up Sales Co…
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Michael Neef reunites with Matt Doud for an in-depth exploration of the challenges and solutions for entrepreneurs burdened by the success of their businesses. Matt Doud, a certified business made simple coach and co-founder of Pre-Approve Me, dives into the transformative approach he takes to help business owners streamline operations, enabling th…
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Today, we're joined by Evan Wade. Evan is the President and CEO of Epoch Lending from Philadelphia, Pennsylvania, and is also the Founder of EpochOS, an all-in-one business management tool for mortgage brokers to automate accounting, finance, business intelligence, commission calculation, and more. Evan is here to discuss: → Starting in banking at …
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Today, we're joined by Jackie Dunlap. Jackie is the Broker Owner of Next Generation Home Loans from the Denver Metropolitan Area in Colorado, and is also the Owner of the process and origination training company, The Mortgage Calculator. Jackie is here to discuss: → Learning how to create processes in your business, growing your business the right …
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In a compelling exchange brimming with insight, Liz Lopez shares her profound expertise in real estate investing through the lens of DSCR (Debt Service Coverage Ratio) loans with Michael Neef. Through their conversation, Liz emphasizes the resilient market for investors, irrespective of economic shifts, and underscores the significance of building …
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Today, we're joined by Alexa Faithful. Alexa is a Loan Officer at CMS Mortgage from Williamsburg, Virginia, and has been in the mortgage industry since 2015. Alexa is also the author of the 2020 book, "Alexa, Get Me a Mortgage", and has amassed a TikTok following of almost 14,000 from making mortgage content. Alexa is here to discuss: → The evoluti…
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In this captivating episode of our podcast, we sit down with Mylo Draven, a trailblazer in the mortgage content creation space, to discuss the significance of crafting authenticity in mortgage marketing. Mylo shares his insights on standing out in a saturated market by being true to oneself and leveraging personal experiences to connect with the au…
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Today, we're joined by Connor Bartley. Connor is a Senior Business Development Consultant at loanDepot from the Dallas-Fort Worth Metroplex in Texas, who's been recruiting professionals for almost 2 decades. Connor has built a big following on LinkedIn around bringing value and education to Loan Officers, and is also a 2-time pie eating contest win…
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Michael Neef sits down with Grant Botma, a visionary in the mortgage and real estate industries, to discuss the evolving landscape facing industry professionals today. They tackle the saturation of real estate agents, emphasizing the necessity for full-time commitment, exceptional customer service, and the leverage of technology to stand out. Grant…
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Today, we're joined by Tano Kapedani. Tano is the Founder, CEO, and Senior Mortgage Broker of EZ Fundings Home Loans from Rancho Cucamonga, California, who started in mortgages in 2003 after immigrating from Albania in 1998. A fluent speaker of 5 languages, he has personally assisted over 3,000 families in achieving homeownership, and has built his…
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In this weeks conversation, Rick Grant and Michael Neef deep-dive into the integral role of technology in today's lending landscape. Rick, with his wealth of experience, shares compelling stories that highlight the evolution of technological tools available to loan officers (LOs) to connect with lenders and offer tailored solutions to borrowers. Fr…
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Today, we're joined by Brian Vieaux, CMB. Brian is the President and COO at FinLocker from Novi, Michigan, with over 28 years of executive experience in mortgage banking. Brian hosts his own podcast, "FinTech Friday", and co-hosts a second podcast with Kyle Draper, called "Mortgages and More". Brian and Kyle also co-authored a book called "Rethink …
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In this weeks motivational episode, Christopher Griffith shares profound insights on infusing personal essence into the professional realm, underscoring the pivotal role of genuine connections in business growth and success. Navigating through personal anecdotes and professional wisdom, Griffith eloquently articulates the importance of accountabili…
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Today, we're joined by Tyler Hodgson. Tyler is the EVP of Growth at UMortgage from Dallas-Fort Worth, Texas. A Marine Corps veteran, Tyler founded his own brokerage (NXT Mortgage) after funding only 12 loans. Tyler is here to discuss: → The impact being in the Marines has had on his life and building his business. → The significance of sales, marke…
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In this weeks episode of "Conversations with a Recovering Loan Officer," Michael Neef interviews Nathan Nottingham, an entrepreneur with deep ties to the loan and real estate sectors. Nathan discusses his journey from Salem, Oregon, to North Texas, where he helped found Vetted VA, aimed at helping veterans understand their VA benefits through educa…
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Today, we're joined by Kayla Kallander, "The Mortgage Meteorologist". Kayla is the AVP Mortgage Advisor at First International Bank & Trust from West Fargo, North Dakota, who's also a Podcaster and Speaker. Kayla is an avid social media connector who also mentors & trains teams and individuals by helping amplify their brand presence through innovat…
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In this week's episode, we sit down with the always insightful Jason Frazier, exploring the profound connection between personal values and professional success. With his signature blend of honesty and humor, Jason dismantles the conventional wisdom around marketing tools and tactics, urging us instead to focus on the core of what makes marketing t…
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Today, we're joined by Taylor Briggs, CDLP. Taylor is the Vice President of Peoples Mortgage Company from Virginia Beach, Virginia, who's been in the industry for over 10 years. Taylor has been featured in the Scotsman Guide and also was in the 2021 Top 100 People in Real Estate Magazine. Taylor is here to discuss: → The importance of prospecting, …
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Today, we're joined by Sean Zalmanoff. Sean is the Founder and Chief Loan Officer of Better Rate Mortgage from St. Louis, Missouri, who's been in the industry for over 20 years. Sean is also a Founder and a Coach at Next Level Loan Officers, which helps Loan Officers take their business to new heights. Sean is here to discuss: → How Next Level Loan…
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In this insightful episode of "Conversations with a Recovering Loan Officer," Michael Neef sits down with the dynamic and multi-faceted Ginger Bell. With humor and openness, they delve into the future of AI in marketing, its burgeoning role in streamlining business processes, and the profound opportunities AI presents across various industries. Gin…
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Today, we're joined by Bryce Bradley. Bryce is the Co-Founder, President, & CEO of Rosegate Mortgage from Charlotte, North Carolina. Rosegate launched in 2020 with the focus on relationships with customers, and has quickly grown to have 25 Loan Officers. Bryce is here to discuss: → The importance of the alignment call and finding what a client's 'h…
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In today's captivating exchange with Chelsea Gardner, we delve into the transformation of loan officers into social media savants. Chelsea, the virtuoso behind Sea Gardener Marketing, shares her wisdom on using social media to amplify one's professional voice. The conversation with Michael Neef unravels the intricacies of effective content creation…
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In this week's episode, we get real with Grant Simon, peeling back the curtain on the life of a real estate coach who's more about substance than sales pitches. Grant spills the beans on his teaching philosophy—true to his no-nonsense style, it’s not about self-promotion but rather passionately helping others snag that next deal. He walks us throug…
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Today, we're joined by Nate Fain. Nate is a Branch Manager and Loan Officer of Kind Lending from Pensacola, Florida, who's been in the mortgage industry since 2012. He has used social media to build his business all the way from Facebook to now surpassing over 240,000 followers on TikTok. Nate is here to discuss: → His over decade long social media…
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Today, we're joined by Wally Elibiary. Wally is the Divisional President and Creator of Empower Lending from Plano, Texas. who's been in the business for over 25 years and his team does over $200 million a year in production. Wally is also the founder of the 24-7 Mindset Academy and author of the best-selling book, "24-7 Mindset", about how to make…
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In this weeks episode, we delve deep with Evan Wade, exploring the dynamic changes sweeping through the mortgage industry. Evoking his keen insights and experiences at the helm of Epic OS, Evan dissects the challenges of maintaining customer loyalty in an ecosystem dominated by lead aggregators such as Zillow and Realtor.com. Through a focused lens…
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Today, we're joined by Brandon Love and Tom Moffat, both Mortgage Agents at Northshore Mortgage Group from Burlington, Ontario. Brandon and Tom also co-host 2 podcasts, The Invested Entrepreneur, which helps consumers achieve financial freedom, and Commission Breath, which provides tactical information for Loan Officers to scale their business. Bra…
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