הפודקאסטים הטובים ביותר ב-Yvonne Marcus (2024)

1
Episode #50 - An Internal Marketing Conversation (with Seth Godin) 36:53

2M ago36:53

36:53

In this 50th episode, international bestselling author and thought leader, Seth Godin, shares profound insights on why internal marketing is crucial for sustained employee engagement and performance; the difference between management and leadership; and the cost of getting new customers versus the importance of treating frontline employees well. Tu…

1
Episode #49 - Creating an Engaging Employee Experience (with Jamie Bell) 29:18

3M ago29:18

29:18

Delve into the transformative impact of internal marketing on employee engagement and company success. Workshop's VP of Marketing, Jamie Bell, reveals powerful strategies and real-world examples of aligning internal and external brand efforts. Discover how creating an engaging employee experience can elevate your brand and drive business growth, wi…

1
Episode #48 - Incorporating DE&I into Internal Marketing (with Marcus Collins) 34:34

4M ago34:34

34:34

Diversity, equity & inclusion (DE&I) is both a business imperative and a core component of a thriving organizational culture. Embedding DE&I in the company culture realizes massive business benefits for those companies that have it as a genuine organizational belief. Professor and best-selling author, Marcus Collins, offers valuable insights for le…

1
Episode #47 - How Employees Can Start Creating Content (with Sara Stella Lattanzio) - BONUS EPISODE 29:43

5M ago29:43

29:43

If you are a company employee who wants to start creating content on social platforms like LinkedIn, or if you are a company that'd like to empower its employees to start creating content, then this episode is for you. Sara Stella Lattanzio, LinkedIn Top Voice and B2B marketing strategist, shares insights from her journey, highlighting the importan…

1
Episode #46 - Case Story: Civista Bank's Employee Ambassador Program (with Autumn Jose) 37:15

8M ago37:15

37:15

Civista Bank's Autumn Jose shares the journey of implementing their successful employee ambassador/advocacy program. She provides key insights such as the importance of aligning the program with the employees and bringing them into the action, how to engage with executive leadership, the tools they used, and how they measured success. This episode …

1
Episode #45 - How C-Suite Execs Can Build their Personal Brands (with Cher Jones) 39:46

9M ago39:46

39:46

Learn about the importance of personal brand building for C-suite level executives and how it can influence the progress and growth of their respective companies. Corporate trainer, Cher Jones, offers insights on how leaders can enhance their presence online; gives practical tips on balancing professional and personal content; and explains the sign…

1
Episode #44 - Building an Employee Brand Ambassador Program (with Andrew Seel) 30:07

9M ago30:07

30:07

This episode is a must-listen for any company looking to maximize their internal marketing efforts and how to engage and empower their employees to become ambassadors of their brand. Learn about the importance, the benefits and how to implement an effective employee ambassador program. Andrew Seel, CEO of Togethr, shares how such programs not only …

1
Episode #43 - Incorporating Internal Marketing into Marketing Strategy (with Margaret Molloy) 31:06

9M ago31:06

31:06

Under pressure to build brand and drive growth, more CMOs and business leaders are recognizing that employees are the brand, because employees are the ones charged with delivering on the brand promise to the customer. Internal marketing to employees, therefore, must become a critical part of the overall marketing strategy. Margaret Molloy, CMO/exec…

1
Episode #42 - Imposter Syndrome - How to Help Employees Overcome It (with Jodi-Ann Burey) 40:32

9M ago40:32

40:32

Imposter syndrome is a common reason why employees aren't able to be advocates of the company brand. What's more, it has been shown that company leadership and culture can impact if and how imposter syndrome shows up in employees. Speaker and writer in this area, Jodi-Ann Burey, shares how companies can help their employees to overcome imposter syn…

1
Episode #41 - How Internal Marketing Can Improve the Way Teams Work (with Jimmy Burroughes) 46:17

10M ago46:17

46:17

Yes, internal marketing can actually help to improve team synergy and productivity...which ultimately impact the bottom line. In this episode, Jimmy Burroughes shares some valuable insights into how you can leverage the power of internal marketing to enhance how your teams work. The Internal Marketing Podcast is the unique podcast series that 'flip…

1
Episode #40 - How Employees Can Build their Personal Brands on LinkedIn (with Michelle B. Griffin) 31:01

11M ago31:01

31:01

Having employees with strong personal brands on LinkedIn, goes a far way in helping to grow the brand of the companies that they represent. With less than 10% of LinkedIn users sharing content, there is still a huge opportunity for anyone wanting to grow their personal brands on that platform. Certified personal brand strategist and author, Michell…

1
Episode #39 - How to Empower Employees to do Social Selling (with Steve Watt) 41:37

1y ago41:37

41:37

Social selling has changed. With so many sales and marketing messages bombarding your target customers, your company needs to know how it can best stand out from the 'noise'. How can you empower employees and implement a winning social selling strategy for your company? Steve Watt, Director of Market Insights at Seismic, shares how. The Internal Ma…

1
Episode #38 - How Employees Can Become Thought Leaders (with Ashley Faus) 41:57

1y ago41:57

41:57

Being a thought leader can have a powerful impact on both employees' personal brands and the brand of the company that they represent. Marketer, writer and speaker Ashley Faus shares how employees can build their brands as thought leaders, and how the companies they represent can empower them to do so. The Internal Marketing Podcast is the unique p…

1
Episode #37 - The Company Culture that Makes Employee Advocacy Thrive (with Sarah Goodall) 37:33

1y ago37:33

37:33

If your company wants its employees to be great advocates/ambassadors of the brand, you'll need to have the kind of company culture that will motivate them to do so. Sarah Goodall, CEO of Tribal Impact, will be sharing how you can foster the kind of company culture that will help to foster employee advocacy in your company. The Internal Marketing P…

1
Episode #36 - How Employees Can Use Video to Build their Personal Brands (with Juma Bannister) 37:22

1y ago37:22

37:22

Creating content, using video, is a unique way to build a stand-out personal brand. Why? Because video is the fastest growing form of content that audiences like to consume. For employees who want to build great personal brands, sharing valuable content with video is the way go, and Juma Bannister, Co-founder of Trinidad and Tobago-based Relate Stu…

1
Episode #35 - How Company Employees Can Build Their Personal Brands (with Christine Gritmon) 38:14

1y ago38:14

38:14

Alot of experts agree. Employees with great personal brands can also help benefit the company brand. But, many employees don’t know how to build their own personal brands. We're kicking off Season 4 with personal brand strategist, Christine Gritmon, who'll share how company employees can build their own personal brands, and how the company brand ca…

1
Episode #34 - How HubSpot Does Internal Marketing that Builds Community - A Case Story (with Christina Garnett) 33:01

1+ y ago33:01

33:01

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
Episode #33 - How Hudl Does Internal Marketing - A Case Story (with Haleigh Brouilette) 40:42

1+ y ago40:42

40:42

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
Episode #32 - How to Build A Winning Company Page on LinkedIn (with Michelle J Raymond) 39:41

1+ y ago39:41

39:41

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
Episode #31 - How Marketing Can Get Internal Alignment (with Stacey Danheiser) 38:11

1+ y ago38:11

38:11

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
Episode #30 - How to Measure Employee Advocacy Success (with Tim Williams) 39:22

2y ago39:22

39:22

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
Episode #29 - How Verint Does Internal Marketing: A Case Story (with Celia Fleischaker) 39:07

2y ago39:07

39:07

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
Episode #28 - The 10 To-Don'ts of Employee Advocacy (with Yvonne Boateng) 40:41

2y ago40:41

40:41

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
Episode #27 - How to Leverage Your Internal Newsletter (with Jamie Levin) 27:50

2y ago27:50

27:50

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand. If you're not already subscribed to The Internal Marketing Podc…

1
Episode #26 - Leveraging Employees as Influencers (with Tom Augenthaler) 31:45

2y ago31:45

31:45

Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversati…

1
Episode #25 - Employees: Your External Comms Superpower (with Mike Klein) 40:06

2y ago40:06

40:06

Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversati…

1
Episode #24 - Building Thought Leadership to Grow the Brand (with Bill Sherman) 40:40

2y ago40:40

40:40

Building a culture of thought leadership internally, with your employees, helps to equip your marketing and sales teams with ideas, to drive conversations with your target customers. Sharing those ideas over time, builds trust with your audience, especially among prospective buyers. And, when they trust you, those prospective buyers will remember y…

1
Episode #23 - How to Help Employees Build their Personal Brands (with Jarrett Thomas) 39:18

2y ago39:18

39:18

In this episode, we'll be covering: How companies can grow brand and leads, when their employees have strong personal brands, online; How employees can grow professionally and personally, when they build their personal brands on social media/online; and The steps companies can take to help their employees build their personal brands, and how to mit…

1
Episode #22 - How to Create an Internal Podcast (with Tristan Pelligrino) 37:05

2y ago37:05

37:05

In this episode, we'll discuss: Why your company needs its own internal podcast, as part of your internal marketing and internalcomms mix, for its employees; How to get started; and Pitfalls you should avoid. Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscr…

1
Episode #21 - How Mercer Wins at Employee Advocacy (An Internal Marketing Case Story with Danielle Guzman) 47:25

2+ y ago47:25

47:25

In this special 'case story' episode, you'll learn how global professional services firm, Mercer, got started in pursuing employee advocacy as part of its growth and marketing strategy; its employee advocacy program's successes; and the lessons that it has learned along the way. You'll get the inside scoop and come away with some ideas about how yo…

1
Episode #20 - Creating Internal Marketing Campaigns that Win (with Rick Knudtson) 41:32

2+ y ago41:32

41:32

We spend so much time and resources building great campaigns for our customers, don't we? So, think about what kind of magic we can create, if we were to invest that same energy and resources into creating awesome internal marketing campaigns for our employees? Why? Because impactful internal marketing campaigns help to engage and empower employees…

1
Episode #19 - Employee Advocacy at Ericsson (An Internal Marketing Case Story with Anita Veszeli) 46:17

2+ y ago46:17

46:17

Ericsson recognized early that simply spouting marketing messages from the official company channels was not enough. Especially as part of its B2B marketing strategy, Ericsson knew that it could only be part of particular conversations, if it participated through the messages of its employees (including executive leadership), who were better able t…

1
Episode #18 - Why Your Brand's Community Needs Company Employees (with Chantelle Marcelle) 33:16

3y ago33:16

33:16

Building a community for your brand is one of the most powerful things you can do. Imagine a group of raving fans who connect with your brand purpose on a deep level, and who advocate for your brand, especially when you're not in the room. But too many brands forget the fact that its company employees must form part of that all-important community.…

1
Episode #17 - Engaging Employees to Live Out the Brand Purpose (with Deborah Mersino) 35:21

3y ago35:21

35:21

Even before the COVID-19 pandemic, employees had already begun to decide that they'd rather work for companies that are making a positive impact on the world. They also wanted to be a part of companies that had similar values to their own. Now, more companies are also realizing the crucial importance of engaging employees in a way that inspires the…

1
Episode #16 - How Employees' Personal Brands Can Build the Company Brand (with Jon Michail) 34:40

3y ago34:40

34:40

It's been found that public trust in established institutions and companies is at its lowest level...especially on social media. The consumer now craves authentic communication from brands, which can't be achieved using the old advertising (and even content marketing) playbook. The best way for company brands to authentically connect with its targe…

1
Episode #15 - How Internal Comms & Marketing Can Partner to Win (with Arlene Amitirigala) 35:29

3y ago35:29

35:29

There can no longer be any separation between your company's internal messaging to employees, and its external messaging to your customers. Platforms, like social media, make it easy for employees to share information with their networks...which likely includes current and prospective customers. This means that your employees are key stakeholders w…

1
Episode #14 - Building an Employer Brand with Employee Brand Advocacy (with Nate Guggia) 42:05

3y ago42:05

42:05

The Great Resignation has shown that compensation and benefits are not the only things that people are using to evaluate which company they should work for. Quality of life and working with a company that shares their personal values have now become an important part of the 'checklist' that job hunters use in their decision-making process. In this …

1
Episode #13 - How Culture Impacts Employee Engagement (with Tiffany Castagno) 33:43

3y ago33:43

33:43

Bad employee reviews of a company can do as much damage as poor customer reviews. Why? You won't be able to retain and attract top talent; you won't be able to consistently deliver on your brand promise to your customers; and employees won't be motivated to advocate for the company brand. This is where company culture comes in. Toxic company cultur…

1
Episode #12 - How to Empower Employees to Create Content (with Camille Trent) 28:53

3y ago28:53

28:53

For brands that are serious about encouraging employees to build both the company brand and the employees’ personal brands, through employee advocacy; marketers need to empower employees to get started and gain momentum, with generating and sharing content. At the heart of employee advocacy is employees’ ability to develop and share valued-added co…

1
Episode 8 - Paul Mendez: Point of View 41:40

3y ago41:40

41:40

Paul Mendez joins Yvonne Battle Felton in conversation to examine his semi-autobiographical novel Rainbow Milk and the significance of the point of view of the main characters with this work. Point of view includes who the narrator is and how (and when) the story will be told. Mendez explains the decisions he felt he had to make when developing the…

1
Episode 7 - Carmen Marcus: Rhythm & Language 40:10

3y ago40:10

40:10

Carmen Marcus joins Yvonne to explore how she used the technique of rhythm and language in her novel How Saints Die. The story is seen through the eyes of ten year old Ellie and Marcus - both a novelist and a poet - explains how the use of particular words, sounds and silences helps to create a relationship between the reader and character. Write Y…

1
Episode #11 - Creating a Winning Culture for Employee Brand Advocacy (with Chris Walker) 28:19

3y ago28:19

28:19

It's a fact that the most efficient and cost-effective way for companies to build their brands and drive revenue growth is through employee (brand) advocacy, especially on social media. Chris Walker and his Refine Labs team of employees are well-known for the value-added content that they each provide, via their personal accounts on LinkedIn...and …

1
Episode 6 - David Nicholls: Dialogue 39:05

3y ago39:05

39:05

David Nicholls joins Yvonne to delve into how he used the device of dialogue throughout his novel Sweet Sorrow. Nicholls reveals his thought processes on deciding what he wanted his characters to say, what he didn’t want them to say and how that can influence character and setting. Write Your Novel is an innovative write-along podcast series - writ…

1
Episode 5 - Alex Wheatle: Tension 39:22

3y ago39:22

39:22

Alex Wheatle MBE joins Yvonne to discuss the device of tension in his book Cane Warriors. Tension can drive a story, develop character and help to grip the reader’s attention - something that Wheatle drew on in telling the story of enslaved boy Noa in the novel. Wheatle explains the decisions he made to guide readers through the narrative and maint…

1
Episode 4 - Irenosen Okojie: Description 40:44

3y ago40:44

40:44

Nudibranch is the latest short story collection from Irenosen Okojie and she joins Yvonne to examine her use of description in this work. Irenosen explains how she used description within the different stories and styles in the book to explore character and develop the spaces for the narrative to play out. Write Your Novel is an innovative write-al…

1
Episode 3 - Sarah Moss: Setting 40:07

3y ago40:07

40:07

Sarah Moss joins Yvonne to talk about setting within her novel Summerwater. The setting of a novel plays an important role not just in driving the narrative but also in developing the characters. Moss explains how the setting of Summerwater in a Scottish highland holiday park helped to form the basis for the novel. Write Your Novel is an innovative…

1
Episode 2 - Pat Barker: Developing Character 37:07

3y ago37:07

37:07

Pat Barker CBE is in conversation with Yvonne to explore how she developed the characters in her novel The Silence of the Girls. Complex characters help to engage readers, drive the narrative, and provide moments of empathy for a reader. Barker explains what decisions she made in creating her protagonist Briseis. Write Your Novel is an innovative w…

1
Episode 1: Jennifer Makumbi - Structure 37:38

3y ago37:38

37:38

How to structure a novel is explored by Jennifer Nansubuga Makumbi with her book The First Woman. She tells Yvonne the decisions she made in creating a foundation for her story and structuring the Ugandan historical background, set across many decades. Write Your Novel is an innovative write-along podcast series - written and devised by Dr Yvonne B…

1
Episode #10 - How Marketers Can Boost Their Internal Reputation (A Special Coaching Episode with Nicky Pitt)) 47:32

3+ y ago47:32

47:32

Marketers continue to struggle with being seen as playing a critical role in driving company growth. As a CMO, this challenge is something I'm very aware of, and so I couldn't have an internal marketing conversation without also focusing on how strong (or not) our internal partnerships are, with our colleagues right across the company. Are you read…

1
Episode #9 - Engaging Employees, in Times of Crisis (with Basil Jarrett) 27:54

3+ y ago27:54

27:54

It's employees that help to 'keep the ship afloat', during times of crisis. If it's one thing that the COVID-19 pandemic has taught us, is that company brands need their people. How companies engage employees in tough times, can make all the difference between how a company survives and thrives. In this episode, we'll be "flipping the marketing con…

פודקאסטים ששווה להאזין

פודקאסטים בנושא Yvonne Marcus

פודקאסטים ששווה להאזין

מדריך עזר מהיר