We're here each week to help fellow female entrepreneurs start, grow, and scale their business empire with the growth program women actually have time for. The ONE STEP program. Because, let's be honest, no woman in business has extra time on her hands. We need effective, actionable, items we can complete quickly, that will give us REAL results. Period. Stick with us and week by week, step by step, you will make progress you never dreamed possible. Marketing, planning, finance, strategy, net ...
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Wellness as a tool for success and better relationships? Yes! (and it can be simple)
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30:34
Are you doing a good job of balance your busy life, building your business, and looking after your health and wellness at the same time? Or is your wellness taking a backseat, while you tell yourself that you will worry about self-care, rest, exercise or eating better ,when you have time, when you reach that next goal, or when you finish this launc…
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Money mistakes! (We’ve all made them - here’s how to fix it)
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Let’s talk about money mistakes. You know what I’m talking about. When you realize the payroll and rent for your business is due tomorrow and you don’t have enough in the account, or you try to pay a bill online and your credit card declines. That feeling in the pit of your stomach – UGH….. It happens to all of us – we make big mistakes and small m…
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Sales page secrets to make more sales (and keep it simple)!
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What’s the secret to selling out your product or program, or getting a non stop flow of signups for your event or email list? Your sales page. It’s arguably the most important part of your promotion or campaign, and there are some simple steps to follow to get it right, and some common mistakes that could be hurting your sales that you want to be s…
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Jennifer Lopez, the secret of smart collaboration, and the "super niche"
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37:09
What’s the secret to making your product the one your buyers HAVE to have, even when there are literally thousands of other choices? What would make some of the biggest names in entertainment (ahem Jennifer Lopez for example) want to wear your product, when you have spent little on advertising and don’t have any type of “In” in the industry? A real…
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The secret power of your personal style.
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When you walk into a client meeting or join the video call, what message are you silently sending? Are you coming off as confident and experienced? The go-to expert? Or maybe fun, creative, reliable? You can say all of those things, sure. But have you thought about how what you are wearing is transmitting visual messages and whether that's helping …
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Crush your perceived limits (and master your inner mean girl)!
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Are you ready to take your cape off and stop trying to be super mom, super woman and all the things to all the people? There is so much freedom and relief in letting perfection go, and getting out of your own way. We stop ourselves before we even get started sometimes and we wait for perfection, or for confidence to move forward. But our guest toda…
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Make any dream into reality for yourself. (the ultimate “aha” moment episode)
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Are you ready to finally bridge the gap between what’s on your vision board and your day to day reality? I think most of us have gotten pretty good at setting big goals. But how do we get from here to there? How do we believe in ourselves and our ability to reach that goal enough to actually get there? Mindi is here today teaching us how to cut and…
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When “success” isn’t bringing you joy. It’s time to go from overwhelm to overflow.
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So, you’re doing all the things on your “what I need to accomplish in life” checklist, right? We all have that mental checklist of the things we need to do to make us happy, fulfilled or successful. I have one too. But when we check each of those items off the list, and we still don’t feel fulfilled, what do we do? For a lot of us, the items on tha…
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Is your brand Jennifer Aniston or Angelina Jolie?
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Have you ever thought about what your brand would be like if it was a person? Would it be cool and down to earth like Jennifer Aniston, bubbly and friendly like Drew Barrymore? Maybe it's tough and polished like Angelina Jolie, or perhaps it's hard working, stylish or earthy? That brand personality is part of your brand voice, and it’s a fun and ea…
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Break the chains from your desk, and build a life of freedom "Out of office"!
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Have you ever thought about just ditching it all and travelling the world instead? Life on the road, instead of chained to your desk answering emails and struggling with social media? I know I have ☺ But how about travelling the world WHILE building your business? Wait – is that even an option? Kate is proof that it is and whether your ideal life i…
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Make your brand completely irresistible (and unforgettable) with FUN steps!
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If you could make the journey to success in your business faster and easier, would you want the tips to help you do that? Heck Ya! That’s the dream right? Well today is your lucky day! Deirdre Martin is with us today on the podcast, and she has the most no nonsense, straight to the point, tips you will ever get on how to create a business that is m…
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Financial leakage, leaving money on the table, and how to stop it FAST!
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Do you feel like you haven't quite got a firm grasp on your complete financial picture? Do you have blind spots in your planning, or areas of your business that you suspect are letting your resources leak out but you don't really know where to start to plug the holes? Eunicia Peret is with us today to talk about how you can make quantum leaps forwa…
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ReLAUNCH your Life and your Business!
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When everything changes, it’s truly our opportunity to change everything. I am willing to bet you are experiencing some massive changes in your life and your business right now. We all are. It’s hard, and even if it’s a minor change – humans generally just don’t like uncertainty. But I want you to flip your thinking on change – and this is the key:…
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Creating loyal fans and community for your customers. Simple steps with big rewards.
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Community and loyalty are often the foundation of the world’s most successful companies. Look at Apple, Nike, and Red Bull as just a few examples. While clever marketing and great products are certainly important, the unseen powerhouse driving these companies is community and loyalty. Think of that little restaurant or café in your neighborhood, th…
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Tech you really need (and don't) to get you started. Unbiased, money saving advice.
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Technology, when utilized correctly can streamline your business, make your marketing more effective, create more efficient processes, and just make your life easier. And it does that every single day really. However, it can also create some major headaches, overwhelm and even stop us from moving forward because we get paralyzed with options and un…
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Break through to your next level of success! The keys to levelling up.
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What’s the difference between being stuck at barely making it and skyrocketing your sales? Why do some women stay stuck at the same level for months or years and others break free of those plateaus and find incredible success? Leslie Kuster is with us today - author of 7 keys to 7 figures for women entrepreneurs and a multiple seven figure e-commer…
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Mentors can change your life & business - but how do you find one?
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Who needs a mentor? You do. That’s right YOU! No matter what stage you are at in your business – there is someone out there that can teach you, guide you, challenge you and give you fresh perspective. A mentor can change the trajectory of your career, your business, and your life. And what kind of mentor you need is dependent on where you are emoti…
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Get more people to say YES to your offer! The secret is in the copy.
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There are a lot of businesses out there selling the same thing. Why do some seem to attract a ton of sales or sign ups for their product when another almost identical product doesn’t do as well? Often the key is in the copy, or the text used on the sales page, the emails, the website or the ads. Sometimes its just a small change in how you say some…
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Unlock the answer to ANY business problem, with this simple, fun process!
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So what's the challenge in your business right now? Maybe you are struggling to find customers. Or you have something coming up that’s really worrying you? Maybe it’s a financial issue and you need to boost sales or find a new revenue stream? These aren’t challenges we would normally associate with being able to solve by doodling on a piece of pape…
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Start living the life you intended, by finding more free time in your business!
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You know you are exhausted from doing ALL THE THINGS in your business but you don’t have a budget to go hire a team. You know you cant keep working like this though without burning out and you aren’t making the progress you want to in your business or your life. So what do you do? Can you create a better work life balance with out a budget for hiri…
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Reinvent your life and business, and use your fear as rocket fuel!
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Do you ever get the feeling that you aren’t doing what you are meant to do? That you were made for more, or that something needs to change in your life and business? Transforming your life and your business can be scary, but it can also be incredibly liberating, and helping women entrepreneurs create that change successfully is the primary focus of…
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Fix your website fast! The mistakes you are probably making and how to fix it.
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If you’ve got a business you need to have a good website. It doesn’t have to be fancy, it doesn’t have to cost a lot of money to design, or any money for that matter, but it does need to be well thought out and give the right impression and the information that your potential clients or customers are looking for. April Hiatt is with us today with A…
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Remove blocks in your business with the "Sales Genie"
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Have you ever found yourself in a place in your business where you have everything set up correctly, the mechanics of it seem to be working properly, and it should be generating sales, but its just not? Its running, but its not producing like it should be, or like you want it to be? What if the thing you are missing isn’t another marketing tactic o…
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Light the candles and pour some wine, it's time for a MONEY DATE!
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If you were in a relationship with someone, and you told them they just weren’t very important to you – how long do you think they would stick around? Probably not very long. Now imagine that relationship we are talking about is with your money. Are you giving it the time it deserves? If you refused to spend any time with your partner, do you think…
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Get more visible in your business for more success! Here's how to make it feel easy.
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Are you invisible in your business? If we looked at your social media or your website right now, would we understand who you are? Would we feel your perspective and unique gifts? Would we almost be able to hear your personality and voice and be able to connect with the person behind the business? How visible are you in your business? Whether you ar…
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Reach millions of customers for FREE? How to hack your own PR! Ep 16 Season 2
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What would a feature in Vogue, Fast Company, Martha Stewart Living or Entrepreneur do for your business? Wow right? But that’s not for you, that’s for big companies with even bigger marketing and media budgets, that have been around for years, have established reputations and know the right people, right? Nope. PR is even more important for you tha…
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Change your money story. Truth bombs and finance tips! Ep 15 Season 2
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Have you got a “money story” that you are ashamed of? If you think you are the only one who’s messed up, or not done all the right things with your finances, todays episode is for you, because you are not alone. So many women have shame and guilt attached to their history with finances, and our guest today, Melissa Houston gets really vulnerable by…
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Small Business Finance 101 - the basics you NEED to stay on top of in your new business. Ep 14 Season 2
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So you started a business and maybe you are just getting set up, or you have been open for a little while, you’re starting to make some sales and you’re wondering what you really should be doing with your finances. Unless you have some background or training in accounting, it can be a bit overwhelming to try and sort through what you could do, what…
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Be YOU, not them! Build yourself a bold brand on a BUDGET! Ep 13 Season 2
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You are your brands biggest asset. Sometimes when we start out, we imitate the successful brands in our space because we think that’s what we need to look like to be taken seriously, or to look like we belong in that space. But here’s the thing, you don’t want to look like everyone else – your strength is being authentically yourself and letting TH…
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Ready to be the CEO you were meant to be? Get ready to step up! Ep 12 Season 2
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On an average day do you find yourself working ON your Business or IN your business? When was the last time you had a “CEO” day? Depending on what stage of business you are at, you may still be wearing all the hats and doing all the things, or maybe you are a bit further along and you have some help, and aren’t doing it all yourself anymore. Either…
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Have a life AND a business? Real talk on creating balance and intentionally crafting your life. Ep 11 Season 2
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Is your life so well balanced that you manage to check everything off your to do list, spend quality time with your family, get in that workout and maybe even indulge in a little self care each day? Yeah – me neither. That’s why we all need this conversation with Jai She is dropping the reality bombs and putting it all in perspective to help us fin…
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The simple roadmap for insanely successful marketing! Ep 10 Season 2
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If you think you are the only woman entrepreneur that doesn’t have an actual marketing strategy in place – I am here to tell you that you are definitely not alone. It’s incredibly common, and often the main reason our businesses don’t see consistent growth. Think about it – you try a little of this and then move on to a bit of that. Someone said re…
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Create a joyous and profitable business, that you LOVE! (More success as your true self) Ep 9 Season 2
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How can you make your brand irresistible to your perfect buyers, in a sea of competitors? What if your ideal customers could find you easily, and immediately know YOU are the best solution for them? Do you want to create a business where you are authentic, and create more success than ever before, just by being yourself? Where you just show up as y…
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How to create an EPIC customer experience (and increase your profits too)! Ep 8 Season 2
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How would you like your business to be 95% more profitable? Did you know that increasing your customer retention can increase your profits by 25 to 95%? It sounds crazy, but think about it – It costs 5 times more to get a new customer than to keep an existing one and then the success rate of selling to an existing customer is 60 to 70% better than …
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Earn money while you sleep by utilizing your "Green Gap"! (Mini Episode) Ep 7 Season 2
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How would you like to live a life of travel and adventure, driving the open road from state to state while your bank account seems to take care of itself? Or maybe you’d just like to have a little more freedom and security knowing that you have a few streams of income to rely on in case the unexpected happens? Tara is with us for a quick episode on…
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Could you use a 1200% boost in visibility for your business? Ep 6 Season 2
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Could you use a 1200% boost in your business? What if I told you that's the difference a video can make? We have all heard that we should be doing more video, especially on social media, yet most of us struggle to make that happen, right? So is video really THAT important? Here’s the truth; the second largest search engine in the world is YouTube, …
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The busy founders secret to "fitting in fitness" (you NEED this, you know you do) Ep 5 Season 2
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Are you always "too busy" to work out ? You know you need to make fitness a priority but you never seem to do it.... You are crazy busy and it’s easy to make excuses. And they are legitimate – you really don't have enough hours in the day. I get it - believe me – the struggle is real. But here’s the thing. Moving your body needs to be a priority, i…
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Start your own podcast! The game changing podcasting strategies you never considered. Ep 4 Season 2
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If you have ever thought about starting a podcast, or if you are looking for a way to build your authority, reach hard to land clients and opportunities or grow your audience, THIS is the episode for you. Jaclyn Mellone, is on this episode talking not just about the nuts and bolts of starting a podcast, but the strategy behind the why and the how, …
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Find your personal style and send the right message for your brand. It's closet makeover time! Ep 3 Season 2
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You are well aware of the impact branding has on your business, you obsess over details like colors and fonts and your logo, but YOU are the face of your brand, When the world sees you – they make assumptions about your business, so what is what you are wearing telling the world about your company? If you haven’t thought about that yet, it’s time t…
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Tedx speaker Shelli Varela uncovers the power of YOUR story in your business. Ep 2 Season 2
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One of the most powerful tools in your marketing toolbox is storytelling. Using your stories effectively costs nothing and creates a connection with your clients like nothing else can Our guest this week, Tedx Speaker Shelli Varela, helps us understand what our stories are, why we need to tell our stories, how to tell them and create impact, and wh…
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Finances feeling out of control? Dump the shame, we've got some simple fixes in this episode. Ep 1 Season 2
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If you hate dealing with spreadsheets, and financial reports give you a headache, or if the fear and uncertainly of what you don't know about your finances keeps you up at night - this is the episode for you. Many entrepreneurs have trouble focusing on their finances – it’s not uncommon if that sounds like you. But if we ignore them, the problems d…
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Step 16 - Ready, Set, Launch! How to Keep Growing and Supercharge Your New Business.
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This week it’s time to pull it all together and pull the trigger for launch! Our final lesson for this season of the podcast is to always be learning. When you start a business you suddenly need to know everything about everything. The problem is that you don’t. There is so much to know, just to get your business started, and the secret no one tell…
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Step 15 - Your Marketing Plan for Success In 10 Simple Steps
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This week, it’s time to put together the marketing plan that will rocket your business to success, with our 10 Simple Steps Marketing Plan. Keeping in mind how much you have to do right now, we have taken the sometimes lengthy process of building a marketing plan, and distilled it to its most key parts, and outlined them for you. With these ten ste…
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Step 14 - Where's the Money Honey? How Will You Fund Your New Business?
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This week we are helping you figure out how much money you need and where to find it as we sort through your options for financing your new business. We will walk you through the different options for financing as well as the pros and cons for each. We also talk through the basics you need to know about finance for your business and some tips for k…
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Step 13 - Building Your Online Ecosystem. Getting In Front of Your People Online.
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This week we are setting up your online ecosystem and building your audience, through social media and other online platforms. This is when you start introducing your brand new business to the world! We're going to walk you through how to build a killer website, how to start driving traffic to your site, and the strategy to set up social media to f…
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Step 12 - Let's Make it Official! Getting Registered to Do Business.
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This week we are setting up your company structure and making it official and getting your business registered – this is it – this is when it all gets real! In both Canada and the United States you have a few options to set up your company structure so we’re going to do broad strokes here to give you on overview and you can dig deeper for your part…
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Step 11 - You Need a Plan. Let's Keep it Simple.
7:08
7:08
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7:08
Welcome back to SHEcorporated ONE STEP Empire podcast! This week we are pulling it all together and creating your business plan. The good news is that it doesn't have to be a massive undertaking, especially if you aren't using it to pitch to investors and lenders. It can be just a page or two, but it is critical to maximizing your success. If you a…
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Step Ten - Setting Your Mission and Your Vision for Success
7:16
7:16
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This week we are going to identify the North Star for your company to follow over the next few years, by defining your Mission Statement and Vision Statement. We'll tell you why they are not the same thing, and why you do need both. We'll also walk you through the process to create each one for your company, and tell you where you should be using e…
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Step Nine - Give Your Brand it's Unique Personality and Complete Your Brand Identity Kit
8:30
8:30
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This week, we are giving your brand it's unique personality, by completing the second half of your Brand Identity Kit, and choosing your typeface and colors. Your typeface is the voice people hear in their heads when they visit your website, read your ads, and visit your social media. The colors you choose to represent your brand sends subconscious…
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Step Eight - Create Your Brand Identity - Will They Swipe Left or Right?
10:12
10:12
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10:12
What is your brand identity? Although it can include many things, three basic components of your brand identity are your logo, your typeface and your colors. In this episode we are going to talk through Step One – creating your logo, and then next week we will talk through Steps Two and Three, your typeface and your colors. Step One - Create your L…
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