הפודקאסטים הטובים ביותר ב-Malini Devadas (2024)

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71: Four essentials every freelance editor needs 14:29

1+ y ago14:29

14:29

In this episode, I talk about four things that I believe every freelance editor needs to think about if they want to create a thriving business but aren't quite there yet. Two of them might surprise you! **** I have a new offer to help freelance editors create, and actually implement, a marketing strategy. And if you sign up before 30 June 2023, yo…

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70: Is a website essential? 11:13

1+ y ago11:13

11:13

Today's episode continues on the theme of 'do what's best for your business'. Is a website essential for your business today? Tune in and find out what I think!

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69: On practice 5:35

1+ y ago5:35

5:35

Today I talk about practice, and why marketing is like any other skill: the more you do it, the better you get at it. In this day and age, it's easy to consume content about marketing. But if you don't actually do it, you'll never improve. And so most editors stay stuck in the 'too scared to get started' phase. I have been there! But if you don't h…

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68: Two reasons we don't do marketing 9:32

1+ y ago9:32

9:32

I often think about why freelance editors don't do marketing. In today's episode, I talk about two reasons for not taking marketing action and why you might need to change your mindset. I also share a little about how my business has been going this year. **** If you want help with your marketing mindset or strategy, contact me through my website a…

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67: How to assess if your marketing strategy is working 10:46

1+ y ago10:46

10:46

If you don't have enough clients then what should you do? Today I talk about three marketing strategies and how to assess whether you need to change what you're doing. **** If you want help with your marketing mindset or strategy, contact me through my website and let's have a chat: www.editboost.com…

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66: Re-starting the podcast 12:03

1+ y ago12:03

12:03

I'm back! After 21 months, I have decided to bring back the podcast. Today I'm talking about why I stopped, why I've come back to it and what you can expect from now on.

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Pausing the podcast 7:32

3y ago7:32

7:32

065: I’ve had a lot of fun so far talking to editors and guest experts and creating solo shows for the Edit Boost Podcast. Receiving so many wonderful messages from people who’ve been inspired to do more marketing and get more clients has been really rewarding. But I’ve decided I need a bit of a break; I’ve created a lot of podcast content and it’s…

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How important is SEO for my editing website? 39:03

3y ago39:03

39:03

064: Featured editor: Michelle Bourbonniere, Edited by Michelle Feeling daunted by the thought of SEO? ‘Search Engine Optimisation’ for your website can sound complicated and like it’s only for technical types. There are several things you can do to help your website to appear near the top of online search results (that’s the point of SEO) but, act…

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How do I overcome my fear that enquiries will stop coming in? 35:45

3y ago35:45

35:45

063: Featured editor: Elen Turner, Elen Turner Editorial Services Given the challenging times we’re in, it’s understandable we can feel afraid of not having enough work. This worry can lead us to taking all the work we can, even if it leaves us stressed out and overwhelmed. And the recommendation is always to continue marketing, even in good times,…

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How can I show my value when I haven’t had paid editing clients yet? 36:00

3y ago36:00

36:00

062: Featured editor: Andrew Pelechaty When you’re changing careers into the field of editing, it’s challenging to make a start and find paying clients. You can feel unsure of yourself and completely ‘green’, a newbie. But rarely do we start with a blank slate. We can make use of all of our professional experience and current contacts. Today we’re …

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Top 5 mistakes: Focusing on doing rather than being 9:55

3+ y ago9:55

9:55

061: As editors, we like to learn, read and look at things from all angles. If we’re not feeling ready and confident in our business, we can focus too much on consuming more content. We convince ourselves we need to know more to do more; we need to learn more before we can take action. But most people know what they need to do. The problem is that …

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Top 5 mistakes: Being scared of rejection 11:11

3+ y ago11:11

11:11

060: As editors, when we’re putting our content out into the world to attract more clients, being scared of rejection and fearing criticism can be seriously debilitating to business. When you’re assuming the worst and not wanting to deal with negative feedback, it’s safer and easier to just not put things out there. But it’s not a useful approach w…

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Top 5 mistakes: Thinking that helping and charging money are mutually exclusive 9:32

3+ y ago9:32

9:32

059: Often it seems that, in our minds, we’ve equated helping people with giving things for free. And at the same time, we believe that making money is somehow a bad thing. But in the end, we’re running a business, and the purpose of a business is to make money. In this episode, I explain how we can think differently about the action of helping peo…

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Top 5 mistakes: Relying on emotions rather than metrics 12:53

3+ y ago12:53

12:53

058: When it comes to running a business, it’s really important to acknowledge our emotions. Our actions come from how we feel. So while most of us want to be given a to-do list, most of the time that isn’t enough. We have to change the way we think and feel in order to do the things we need to do to find more clients and earn more money. However, …

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Top 5 mistakes: Not understanding what your clients want 12:28

3+ y ago12:28

12:28

057: This is the first of a series where I’ll be talking about the most common mistakes I see freelance editors making when trying to promote their businesses. In this episode I’ll be talking about the problem of not understanding what your clients want. I see this mistake when editors are posting online about what’s involved in editing. Most likel…

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How do I stop self-sabotaging my own efforts to establish my niche? 41:20

3+ y ago41:20

41:20

056: Featured editor: Jen Tolnay, Jen Tolnay Editorial and Writing Services Jen has plenty of corporate editing experience and wants to move toward her ideal work in fiction book editing. She’s almost finished a course and has gained a bit of experience from pro bono projects. So what’s stopping her from pitching to clients who could benefit from h…

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How to create an opt-in 18:44

3+ y ago18:44

18:44

55: Building an email list of people who are interested in your business, so you can contact them directly, is a great idea. We’ve talked about email marketing on the show before, when I spoke to email expert Yael Keon (Ep039 ‘How can email marketing benefit my editing business?’). It’s recommended to have an email list for your business, rather th…

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What is coaching and how can it help me? 16:57

3+ y ago16:57

16:57

54: Today I want to talk to you about what coaching is, as well as what it isn’t. The term ‘coaching’ is used widely today, and conjures up different meanings for different people. Some people turn to a coach when they seek to be held accountable to their goals. Others want someone to give them advice (which I think of as mentoring) as to which dir…

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How do I escape the fear of never getting another client? 35:49

3+ y ago35:49

35:49

53: Featured editor: Sue Toth, Sue Toth Writing and Editing Services Today’s episode talks about the fear many of us experience when quoting for editing jobs. Even if we’ve had a consistent run of incoming leads and enquiries, something makes us worry about never getting another client. The fear of not having enough work actually kept Sue overloade…

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How do I change my editing business to a new niche? 41:02

3+ y ago41:02

41:02

Featured editor: Michelle Waitzman, http://michellewaitzman.com It’s fairly common for editors to pick up whatever work is going, even if it’s not their ideal type of editing, type of project or type of industry. We think, ‘we’ll do this for a while until that ‘thing’ comes along...’, the ideal project that will set us on the path to the work we mo…

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How can I retain enthusiasm in my editing business over the long term? 32:16

3+ y ago32:16

32:16

051: Featured editor: Olivia Wroth, SuperScript Writing and Editing and Accessibility Matters Over the years, your editing business might change in structure, while you try out different projects or outsourcing, and there might be ups and downs in your ongoing client load. You’ll start to work out what parts of the business are most enjoyable to yo…

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Five things I’ve learned from 50 episodes of the Edit Boost Podcast 25:48

3+ y ago25:48

25:48

050: I’m not really one for celebrating the numbers in business but this one seems significant. I’ve now recorded 50 podcast episodes, being a mix of solo shows, coaching calls and expert interviews. I receive lots of positive feedback about the value of the podcast, and I’m so glad to be delivering value through this medium. The podcast is also a …

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How can I boost productivity and get more paying clients? 43:55

3+ y ago43:55

43:55

049: Featured editor: Kerry Murphy, Kerry Murphy Editor When you’ve come from a high-pressure work environment where multi-tasking was the norm, it’s not unusual to carry through those work habits to your freelancing efforts. There’s so much to be done when running your own business, and it all seems important. The pressure you feel to need to do i…

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How do I know when to go full time in my freelance editing? 42:51

3+ y ago42:51

42:51

048: Featured editor: Glenda Cohen, GCC Editing Glenda is wondering when will be the right time to take the leap from her teaching job into full-time freelance editing. While no-one can tell someone when’s the best time to transition to freelancing, there are certainly some practical steps you can take to set yourself up for success. When transitio…

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Self-reflection: a powerful tool to boost your editing business 17:14

3+ y ago17:14

17:14

047: Today’s episode involves me musing about my business. I hope that it will show you the power of self-reflection in uncovering why we don’t do the things we say we want to do. The lightbulb moment for me was that, even though I have a list of editors who want to appear on the Edit Boost Podcast, my timetable was too busy to organise a guest for…

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Using social media to find editing clients 11:10

3+ y ago11:10

11:10

046: Are you feeling like social media is a waste of time for generating leads? Are you lacking confidence to start posting? If you’re not being purposeful about it or taking consistent action on social media, you could be missing an opportunity to find clients for your editing business. In this episode, I’ll be sharing some tips to help you make y…

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How can I expand my team and grow my editing business? 31:45

3+ y ago31:45

31:45

045: Featured editor: CaTyra Polland, Love for Words CaTyra wants to be earning a full-time income from her editing business. She knows she can’t do it all herself, so she’s brought on a proofreader and a virtual admin assistant to allow more time for her to do editing. But she’s had to turn work away and wants to grow her team so that she’s not th…

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Is cold-calling the best way to get more clients? 42:09

3+ y ago42:09

42:09

044: Featured editor: Eve White, White Editing Thank you to our featured editor Eve who has opened up to the challenges so many of us experience in the search for clients. This is the episode we all need to hear. We cover a lot of ground, including niching, your marketing message and method, and the all-too-common imposter syndrome. Whether you’ve …

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How can I handle my overflowing inbox? 37:55

3+ y ago37:55

37:55

043: Featured editor: Belinda Pollard, Small Blue Dog Publishing Is your overflowing inbox taking up precious time in your day? Belinda is rather like me, a multi-passionate editor with many different interests. But looking into all of the multiple opportunities that come her way leaves her constantly busy and working long hours to get through the …

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How do I take the first step to market my editing business? 14:13

3+ y ago14:13

14:13

042: It’s time for you to do the work! I know many editors find promoting their businesses challenging. While there’s no shortage of marketing training and even the most basic marketing action – putting out a social media post – doesn’t take much, there could be any number of reasons why the action never happens. I talk about some of these underlyi…

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How to create a client-focused business 17:13

3+ y ago17:13

17:13

041: Many times, and not just with editors, I see websites and social media content that appears to be directed at industry peers rather than clients. It’s easy to think only about what we ‘do’. Editing techniques and tactics fill our days. But when you’re developing your public messaging, it’s really important to keep your potential client front o…

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How can I view myself as a professional who makes money? 42:57

3+ y ago42:57

42:57

040: Featured editor: Hilary Cadman: Cadman Training / Cadman Editing Emerging from behind the work we love, to promote it to get more clients so we can do more work we love … it’s always a challenge. When you enjoy the work you do, and you love to serve your clients, it’s hard to see what you do as building a money-making business. But it’s going …

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How can email marketing benefit my editing business? 36:34

3+ y ago36:34

36:34

039: Featured expert: Yael Keon https://yaelkeon.com/ Have you thought about doing email marketing for your editing business? Perhaps you’ve subscribed to a heap of newsletters and wondered whether starting a newsletter would work for you. How would you start? What tech is involved? What would you say? Maybe you think it’ll be too hard to keep it g…

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Money, messaging and marketing: 3 pillars of business 13:19

3+ y ago13:19

13:19

038: Today I’m talking about what I consider to be the three pillars of business: money messaging and marketing. Working on these pillars to grow our editing businesses is always underpinned by mindset. If you hold unhelpful beliefs in these areas, it’ll be hard to succeed. My group coaching program/e-course ‘Boost your editing income’ helps you wo…

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How can I establish healthy boundaries in my editing business? 41:38

3+ y ago41:38

41:38

037: Featured editor: Carly Catt, Catt Editing Do you feel compelled to behave a certain way to please your client? Wanting to be seen as helpful and approachable, you’re responding straight away to after-hours messages. Pretty soon you’ll be resentful of the feeling of being at someone’s ‘beck and call’. And your client will have developed a false…

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How do I achieve the goals I set to grow my editing business? 11:07

3+ y ago11:07

11:07

036: Are you making progress with consistent action on the small things? Or is it the small things that are tripping you up? When you’re feeling stuck with achieving the goals you’ve set for your editing business, it’s important to take a moment to reflect on why. How is it that you’ve had the same thing on your to-do list for a long time with no r…

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How do I find editing clients when I’m starting out? 47:23

4y ago47:23

47:23

035: Featured editor: Liz Charpleix, Iris42 Editing Services Finding those first clients is always challenging. And when you do start engaging with new prospects, how can you seal the deal and lock in that editing job? If you’re finding it hard to know where to look to connect with clients who need your services you’re not alone. Our clients someti…

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How do I manage client enquiries when I have more work than I can handle? 44:33

4y ago44:33

44:33

034: Featured editor: Laura Portwood-Stacer, Manuscript Works Are you getting more enquiries than you can handle? It’s a good problem to have! But it can be a real drain on your time and energy. Laura’s in this position at the moment. She works with scholarly authors who are working on books and shows them how to write scholarly book proposals. Wit…

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How do I find clients who value my skills 38:59

4y ago38:59

38:59

033: Featured editor: Cecily Myers, Creative Collaborations, http://www.creativecollaborations.org/ Cecily’s been doing freelance editing, focusing on creative collaborations, while working full time. She’s hoping to find more clients so she can transition out of her job to pursue editing with a good pipeline of work. Cecily knows she needs to find…

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2020 reflections: Being a solo business doesn’t mean going it alone 9:31

4y ago9:31

9:31

032: In season four of the Edit Boost Podcast, I’m looking forward to a mix of solo shows, interviews with other editors and talking to guest experts on marketing, money and mindset. I’m starting with a reflection and sharing three things I learned in 2020 about myself and my business. You may find these insights resonate with you. If you’re inspir…

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How do I land my first editing client? 40:59

4y ago40:59

40:59

031: Featured editor: Dayna Reidenouer, True Love Editorial Services Dayna has moved into editing work from a strong background in proofreading and writing. But she’s feeling daunted about landing her first freelance editing clients. Without a portfolio and testimonials, she feels like it’s an uphill battle trying to convince potential clients to w…

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How can I build awareness of my brand to generate more leads and repeat business? 34:59

4y ago34:59

34:59

030: Featured editor: Helen Bradford www.helenbradfordeditor.com In this episode we talk about defining your brand and how to get your brand message ‘out there’. Being able to define your own brand is important when marketing your editing business to potential clients. Helen has reflected on what her brand means, becoming clear in her own mind how …

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How do I increase my success without increasing my work hours? 38:46

4y ago38:46

38:46

029: Featured editor: Jahleen Turnbull-Sousa www.maplewoodeditorial.com Today’s guest editor, Jahleen, has steadily built up her business to where she feels she has more than enough work and is looking to scale. She’s not sure how best to invest her time to achieve business growth, doing the work she most enjoys, while avoiding overwhelm. She asks,…

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How do I turn down familiar jobs so I can move into a new field of work? 31:41

4y ago31:41

31:41

028: Featured editor: Lenore Hietkamp https://www.heatherfieldediting.com/ In this episode of the Edit Boost Podcast you’ll hear from Canada-based editor Lenore Hietkamp, who’s decided to turn to coaching after 17 years of editing. Having decided on this new direction, she continues to be drawn into her familiar role of copyeditor. With ongoing wor…

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How do I change my niche? 34:03

4y ago34:03

34:03

027: Featured editor: Kath Kovac Have you decided to change your editing niche but don’t know how to kick-start the transition? I’m speaking with Kath Kovac in this week’s episode. Her editing business grew from word of mouth and she’s enjoyed a career in science editing. Having done a few other jobs and realised she’s keen to do more work editing …

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Should I change my business name? 33:26

4y ago33:26

33:26

026: Featured editor: Cecile Shanahan https://cecileshanahan.vpweb.com.au/ How much does our business name matter when marketing a business? Would you rather spend time and money on targeted marketing efforts to reach potential clients or on hoping you’ll be found in a Google search? As I discuss in this episode, I think it’s best to focus on getti…

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How do I choose a niche? 34:56

4y ago34:56

34:56

025: Featured editor: Amber Riaz, A4 Editing As we so often do when starting out, Amber took every opportunity for editing work in order to build momentum. She accumulated a wide range of experience in a variety of industries. Three years down the track, Amber has begun to identify the kinds of projects she enjoys and is most suited to. She’s consi…

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How do I stop overdelivering? 25:29

4y ago25:29

25:29

024: Featured editor: AJ Collins, AJC Publishing For all of us who are committed to doing the best editing job possible for our clients, overdelivering on projects can be a tricky business challenge. Our guest editor, AJ Collins, has begun to tackle this issue in her business to reclaim all those unpaid hours. We always strive to exceed our clients…

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Why we overcomplicate things 12:59

4y ago12:59

12:59

023: As humans, we are really good at making things more complicated than they need to be. Especially in 2020, when we have information at our fingertips, literally. For example, if you look for help to get your business marketing started, whether it’s finishing your new website, starting a blog, creating your social media profiles or starting an e…

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Creating digital products 19:01

4y ago19:01

19:01

022: It seems like they’re everywhere: downloadables, online courses, paid memberships. With ever-increasing access to technology, there’s a growing number of people creating digital products for their businesses. In 2016, I decided to take my in-person writing workshops and turn them into an online product. I had very limited time for editing and …

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