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The Transaction

Matt Amundson & Craig Rosenberg

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Welcome to The Transaction. From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction. Hosted by Craig Rosenberg and Matt Amundson. Presented by Ringmaster Conversational Marketing, the go-to branded podcast team. To discover how your company can leverage B2B podcasts to deliver outsized ROI, visit ringmaster.com.
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Nobody’s prepared to grow a billion-dollar business from square one. So we’re learning from revenue leaders who have already done it. Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories. We’ll talk to sales, marketing, and customer success leaders about their growing pains. We’ll interview founders who have built companies from the ground-up. And we’ll talk ...
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I’m Casey Jacox, the host of the Quarterback Dadcast. As fathers, we want to help prepare our kids—not only to enter the professional world but to thrive in each stage of their lives. Guests of this show include teachers, coaches, professional athletes, consultants, business owners, authors—and stay-at-home dads. Just like you! They share openly about failure, success, laughter, and even sadness so that we can all learn from each other—as we strive to become the best leaders of our homes! Yo ...
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Revenue Jam

Sales Assembly

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Most Revenue Leaders aren’t sure how to close the skill gaps across their teams. That’s why Revenue Jam brings together all different content from the team at Sales Assembly so you can learn everything from Revenue Leadership Philosophy down to tactical playbooks. With topical monthly live sessions, interviews with the Sales Assembly team, and exclusive conversations with Revenue Leaders across B2B Tech, this show is guaranteed to help you close the skill gaps across your entire GTM Team. An ...
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Hey! I’m Melissa Guller, and after working for General Assembly, Ramit Sethi, and Teachable, I started my own business (Wit & Wire) to share my digital marketing and course creation strategies with more entrepreneurs. This season, I'm bringing some of the top online business experts together to help you compare different strategies, like TikTok vs Instagram, WordPress vs Squarespace, or YouTube vs Podcasts to help you find the right mix of sales and marketing strategies that work for you (an ...
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Business Buying Banter

Deb Curtis & Richard Parker

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Are you looking at buying a business but are aggravated with the endless string of bureaucratic BS? We are too. Join Deb Curtis and Richard Parker for an exhilarating livestream journey into the world of business acquisitions! Our dynamic new show is designed to empower you and cut to the chase of the business buying experience. Welcome to Business Buying Banter! Learn More Here: YouTube: https://www.youtube.com/@BusinessBuyingBanter Deb's Website: https://www.debcurtis.com/ Richard's Websit ...
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Join us every Wednesday as we dive deep into topics that sales professionals care about most. We uncover actionable sales insights and share no-BS advice so you can crush your close rates and win more deals. Hosted by Nadia Milani, VP of Marketing at Proposify.
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Apartment Investors Club is for everyone whose passion is investing in apartment buildings. Whether you’re a passive investor or an active deal sponsor, the newest newbie or an investor with decades of experience, our in-depth interviews with top real estate professionals from across the spectrum will teach you something valuable in every episode.
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Adventures in Growth

Dan James & Andy Hung

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Adventures in Growth deconstructs success by telling stories from emerging leaders who have followed their own path. We’ll hear directly from innovators operating in the trenches at game-changing tech companies and break down how they’ve thought about building careers, leading outstanding teams, and designing the life they really want. Adventures in Growth is all about revealing the behind-the-curtain perspectives that aren’t part of the regular curriculum. Subscribe for weekly inspiration, ...
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Become the GOAT To Market! This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives. Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!). Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION. New episodes on Sundays. Want to go behind-the-scenes and get 1-on-1 time with our guests? Ev ...
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Matt Green, Co-Founder and CRO of Sales Assembly, shares the company's founding story, the keys to a great sales training program, plus the biggest sales skills most teams are missing today. Some of today's best companies started over a cup of coffee. That's how Matt Green and his co-founder, Jeff Rosset, started Sales Assembly – the go-to sales re…
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Send us a text What happens when the Chief Revenue Officer of a successful company opens up about the ups and downs of fatherhood? We had the privilege of sitting down with Matt Green, founder of Sales Assembly, who shares his heartfelt journey of balancing an ambitious career with the rewarding yet challenging role of being a dad. He opens up abou…
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Send us a text A huge shoutout goes to John Pfeil for making today's episode possible! What happens when family, faith, and football intersect in the life of a dedicated coach? On this episode of the Quarterback Dadcast, we bring you an engaging conversation with Coach Spencer Crace, Pacific Lutheran University's assistant head football coach and Q…
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In this episode, Matt and Craig welcome Jon Miller, Co-Founder of both Marketo and Engagio, who discusses the evolution of B2B marketing and sales strategies. They critique traditional methodologies like MQLs and programmatic email marketing, stressing the need for creativity and relationship-building. Key themes from this episode include the signi…
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Chris Michelmore, Head of Mid Market Acquisition at Zoom, tells the nine-year story of how he ascended from first-time SDR to senior sales leader. It's rare for a first-time SDR to stick around long enough to become a sales leader at that same company. But that's exactly how Chris Michelmore became the Head of Mid Market Acquisition at Zoom. This w…
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Send us a text As a former college quarterback, today's episode is the ultimate Uncle Rico experience. Yes, I'm talking about Uncle Rico from Napolean Dynamite. Today, we welcome the talented Brock Huard, a University of Washington legendary QB who is the co-host of ESPN's, Seattle Sports morning radio show. Additionally, Huard joined FOX Sports in…
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In this episode, Matt and Craig explore the role of advisors in driving B2B business growth with Carilu Dietrich, an ex-CMO and current hypergrowth advisor to CEOs and CMOs. Carilu shares her insights on the importance of having a skilled team of advisors to support executives, highlighting the need for different types of advisors at various growth…
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Send us a text In today's episode, we welcome Todd Caponi, a celebrated author and sales leader, who joins us to unravel the profound intersection of professional success and family life. Thanks to Keith Weightman for introducing us to Todd to make today's episode happen. Also, we should give some love to last week's guest (Matt Green), a sales ner…
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In this episode, Craig and Matt host Dan Gottlieb, Vice President Analyst at Gartner. They discuss sales strategies, highlighting the need for modern sales organizations to rethink their talent strategies, simplify sales processes, and intelligently apply technology. Dan shares insights from Gartner research on the competencies of high-performing s…
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In today’s episode, Matt and Craig are joined by AJ Gandhi, Chief Growth Officer at Marlin Equity. The discussion is an in-depth exploration of go-to-market (GTM) strategies. They cover the importance of core selling skills, the impact of over-reliant sales enablement tools, and the undervalued power of creative marketing. AJ emphasizes the critica…
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In this episode of 'The Transaction,' Matt and Craig are joined by John Common, CEO of Intelligent Demand, to discuss various aspects of B2B growth strategy. The conversation focuses on the importance of different go-to-market motions, ICP targeting, and the implementation of cross-functional alignment. John stresses moving beyond tactical focus to…
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Send us a text Have you ever wondered how to maintain resilience and joy while facing a family health challenge? This episode of the Quarterback Dadcast brings you the heartfelt journey of Jamas LaFreniere, a dedicated father and sales executive at EchoStar, who shares his personal story of raising a child with Glycogen Storage Disease Type 1B (GSD…
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Monica Perez, Head of Customer Success at Notion, shares the four-year journey of building Notion's foundational CS team. Customer Success at a product-led company is a completely different animal. When Monica Perez was brought in to grow Notion's foundational customer success team, they were already at $40 million in revenue. Today, Monica joins A…
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Today Craig and Matt welcome guest Andy Raskin, a renowned figure in the B2B space. The discussion revolves around the importance of creating impactful sales narratives. They discuss the structure and strategy behind compelling sales decks, leaning on examples like the famous Zuora deck. Andy shares insights on transitioning from founder-led sales …
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Send us a text What happens when a dad advisor and a sales nerd come together to discuss fatherhood? Today, you will find out as we welcome Angelo Melchiorre, the founder of the Real Dad Life Podcast and Community. He joins us to share his hard-earned wisdom on balancing personal well-being with the demands of being a dad. As you will see on Linked…
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In this episode, Matt and Craig delve into the evolving landscape of LinkedIn as a key platform for B2B thought leadership and brand building with the insights of Alec Paul, a LinkedIn strategist and Founder of SalesBrand. Alec discusses the significance of authenticity, audience engagement, and the potential of LinkedIn video. The conversation als…
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Send us a text Today marks the first time in QB Dadcast history that we have invited a guest back onto the podcast. In our first conversation in 2021, we learned about Bill, the father of two athletic kids, and the value of hard work from his hardworking parents, who always taught him to finish what you start. Bill shares his stories of playing qua…
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In this episode of The Transaction, Matt Amundsen and Craig Rosenberg are joined by Ray Rike to delve into the world of metrics. Ray shares his passion for allowing SaaS operators to make metric-informed and benchmark-validated decisions by looking at metrics across the entire customer journey. He highlights key metrics such as CAC ratio, inbound h…
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Send us a text A huge shoutout goes to our newest sponsor, Leap Advisory Partners! Also, thank you, Kelli Schutrop, for introducing our latest guest, Benjamin Mena. Benjamin is the Founder and Partner of Select Source Solutions and Host of the Elite Recruiter podcast. In today's episode, imagine embarking on a journey that begins with marathon trai…
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The Transaction’s guest today is one of many talents. Jen Igartua, who is not only the CEO of GoNimbly but also a side hustler in both comedy and board game designing, provides her insights on the sales and marketing world today. The conversation covers transforming B2B sales strategies using signal-based selling and PLG (Product-Led Growth) insigh…
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Send us a text Thank you, Leslie Vickrey, for the kind introduction to make today's episode possible. What if the key to resilience lies in the heart of family values and sportsmanship? Join us as we celebrate a remarkable five-year milestone on the Quarterback Dadcast with our special guest, David Smith, co-founder and CEO of Triple Crown. David o…
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Today Mark Kosoglow, an experienced sales professional and an advisor at HockeyStack, discusses with Craig and Matt his insightful perspectives on sales strategies. He emphasizes the importance of creativity over sheer volume in outreach and the challenges posed by current sales practices. Mark highlights his approach to sales from his time at Outr…
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Send us a text Ever wonder how the little moments shape our lives and relationships? Today, you will find out with our guest John Morris, who comes to us from a previous guest (Pete Durand). John is a father of three who vulnerably opens up about the joys and challenges of fatherhood. He also shares the importance of being present and how his suppo…
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This episode brings on Dennis Lyandres as the guest. He is currently an advisor at ICONIQ Capital and has many years of sales, marketing, and strategy experience. Along with Craig and Matt, Dennis discusses effective leadership techniques and the importance of relentless learning in the sales and marketing world. He emphasizes the importance of hir…
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Send us a text Have you ever wondered how top executives balance the demands of work with the joys and challenges of fatherhood? Join us as we sit down with Brad Owens, an accomplished executive from Asymbl, who shares his incredible journey of professional success intertwined with the rewarding yet demanding role of being a dad. Through Brad's sto…
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Today’s episode welcomes Sydney Sloan, former CMO of Drata and newest CMO of G2, to sit down with Craig and Matt to give strong insights on the evolving strategies being used in marketing. Sydney discusses the shift from account-based to segment-based strategies, and elaborates on how triangulation of data points can enhance targeting and campaign …
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Send us a text Ever wondered how life's toughest challenges can shape us into our best selves? Meet Scott Aaron, a dynamic business coach, author, and LinkedIn expert, who shares his journey from facing his father's imprisonment at a young age to becoming a resilient and present father himself. Listen as we explore the profound impact of actively p…
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Today’s episode showcases Craig and Matt as they hear powerful insights from the Founder of Cloud Ratings, Matt Harney, as he discusses the importance of ROI and value selling within the software industry. The conversation begins with a discussion on the underutilization of ROI calculators by software companies, emphasizing how personalized ROI can…
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Send us a text Thank you very much, Anna Frazetto, for making today's episode happen. How do you navigate the path of being a grandparent after a fulfilling professional career? Additionally, how do you best support your wife, who was diagnosed with Cancer? What do you say? Today, you will find out. Join us on this profoundly touching episode of th…
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In today’s episode of The Transaction, hosts Craig and Matt sit down to talk with sales expert Dave Brock. Dave is a well-established sales consultant, the founder and CEO of Partners in EXCELLENCE, and the author of “Sales Manager Survival Guide”. They discuss the pivotal changes required in the sales approach, focusing on customer engagement, win…
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Send us a text Thanks to one of my favorite former guests, Mo Hines, today's guest is Dr. John Gaines, CEO of Push for Dreams. Not only is Dr. Gaines a dad who leads by example, but he also played football for Coach Aaron Maul, one of the state's best high school coaches and a former guest on the QB Dadcast! In this episode, Dr. Gaines shares his r…
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What's your superpower? Every Founder has one. At the same time, not every founder has the SAME one. Which means just because Sara Blakely or Bill Gates did things one way, doesn't mean you also have to do things that way. When you know your superpower you can better make strategic decisions, acknowledge what should stay on your plate versus what y…
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In this engaging episode of The Transaction, hosts Matt Amundsen and Craig Rosenberg welcome Kevin Maney, renowned author of “Play Bigger” and expert in category design. Kevin shares his insights on the importance of creating a unique market category, how to effectively communicate a company’s value, and why businesses need to focus on solving spec…
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Send us a text What happens when you balance the pressures of a high-powered career with the demands of being a present, loving father? On this episode of the Quarterback Dadcast, we sit down with Chris Mader, a top coach from Boston and founder of MTA Consultancy, to find out. First, we must thank our former guest, Justin Priest, for introducing u…
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Planning a fundraise? Then you need to know HOW to get in front of investors. Enjoy this special episode, a replay of my interview with Supply Change Capital Managing Partner Shayna Harris live from a Startup Grind Chicago event. Shayna shares what catches her eye, how funds are structured, the flow of money in a VC system, and why all that matters…
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Send us a text What happens when you combine a love for sports, family adventures, and a passion for personal growth? Join us as we sit down with Tommy Geary, The Host of the Durable Dad podcast, who shares his exciting journey as a football enthusiast, surfer, skier, and dedicated father. More importantly, we explored the powerful adoption journey…
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Baseball, hot dogs, apple pie, and...venture capital? In 2023 the Chicago Cubs spun off a fund by the name of Marquee Ventures. Marquee invests at the intersection of sports, media, commerce, and their enabling infrastructure. Enjoy this special episode, a replay of my interview with Marquee's Cofounder & Managing Partner Erik Hammer live from the …
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Send us a text Thanks to a mentor, friend, and former QB Dadcast guest (Jeffrey Neal), we welcome Jon Slavet, a Silicon Valley executive, who shares his deeply personal journey through fatherhood. On this heartfelt episode of the Quarterback Dadcast, Jon opens up about the significance of cherishing small, everyday moments with our children and off…
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In this episode of The Transaction, Matt Amundsen and Craig Rosenberg are joined by Alistair Wolcock, a renowned expert in sales tech and AI. Together, they explore the current trends and future disruptions in sales technology, the importance of user experience, and the concept of signal-based selling. Alistair shares his insights on how enterprise…
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Devin Bramhall, growth advisor and former CEO of Animalz—the content marketing agency for companies like Amazon, Google, and Intercom—shares candid stories about 3xing the agency's revenue to $11.5M in only 2 years. Devin Bramhall is a content marketing legend. After 3xing revenue to $11.5M in only 2 years at Animalz, she went on to build a success…
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One of the biggest struggles of an early stage startup is creating content. Or, really I should say creating GOOD content. It's pretty easy to publish a whitepaper that no one cares about, make Linkedin posts that don't get traction, or start a podcast but quit after 5 episodes. Creating content isn't hard, creating content that actually drives lea…
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Send us a text What happens when you blend the wisdom of a TEDx speaker with the heart of a dedicated father? Find out as we chat with Michael Clegg, the dynamic CEO of QWorks and Leadership Squared, who also spends his Fridays under the lights as a high school football coach. As former colleagues at Kforce, it was so nice reconning with a former c…
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In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg chat with Adam Robinson, founder of a $20 million ARR bootstrapped SaaS company. Adam shares his journey of leveraging LinkedIn for marketing, discussing the power of personal branding and asymmetrical marketing in today’s competitive business environment. He offers insi…
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Have you ever worked really hard on a piece of content, only for it to get like 5 likes online? It could be a bad distribution strategy or bad timing, but more likely it's because the content doesn't resonate. What if instead of approaching your content like a tech or product company, you approached it like a media company? Tyler Lessard didn't jus…
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Send us a text How do you balance the roles of a father and a sports psychologist? Today, we find out thanks to the heartfelt introduction from former QB Dadcast guest Duane Anderson from TaylorMade Golf. In today's episode, you will hear from Tim Dixon, who is the Director of coaching at Buffini and Company, as he will share his heartfelt journey,…
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Jon Spiesman joins Deb Curtis and Richard Parker to dive into the world of business buying and selling with No BS Business Buying Banter. Learn how to maximize your business sale and sell smarter by considering key factors that can make the process more efficient. Whether you're a seasoned entrepreneur or a first-time seller, this video will provid…
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Eloise (Shuttleworth) Salisbury, newly named Chief Customer Officer at AutogenAI, recounts lessons from 5 years of building Iterable's customer success program from the ground up, how she's approaching her first 90 days in a new CS leadership role, and why she founded Women in SaaS. What does it take to build an enterprise-level customer success pr…
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What if instead of rushing to social media, paid ads, or even a traditional outbound sales motion, you used live events as a customer acquisition strategy? You immediately provide value to your target customer, created a shared experience, and get valuable face time with them. Sales Assembly has bootstrapped to 7-figure annual revenue, growing 300%…
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In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg sit down with Becc Holland, a sales expert known for her innovative approaches to diagnosing and solving sales challenges. They delve into the nuances of effective sales strategies, emphasizing the importance of proper diagnosis over traditional sales tactics. Becc share…
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Send us a text Ever had a moment where a high-number jersey nearly swallowed you whole? Today, we welcome one of my childhood friends, Jason Puckett, who has become one of Seattle's best-known sports media personalities. After spending 22 years with KJR sports radio, Jason made the move to bet on himself as he launched the successful PuckSports.com…
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