# 53 - Brand Architecture: Which Strategy is Right for Your MSO?
Manage episode 345838863 series 1980353
When a new management services organization (MSO) is formed and consolidates healthcare groups or later acquires additional brands, it's crucial that they have a solid multi-brand strategy. The discussion between having a house of brands vs. one brand structure is prevalent throughout the healthcare industry. To choose the best strategy, it’s essential to understand each option.
On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss: - The differences between a house of brands vs. a master brand structure - How brand structure impacts your growth strategy - A hybrid brand strategy and what it may look like - How to find marketing efficiencies within each structure
MSO Brand Management: One House vs. House of Brands - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-strategies-branded-house-vs-house-of-brands/
DSO Marketing: Branded House vs. House of Brands - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/