# 54 - Do You Know What Your Patients Want? How to Create a Patient-centric Keyword Strategy

Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo

Keyword research is essential to any successful SEO campaign. To conduct effective keyword research and develop a strong keyword strategy, it’s vital that healthcare organizations have a deep understanding of their patients and how they search for information online. Understanding search intent can ensure that your content aligns with what patients are looking for.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Technical & Strategy, John McAlpin, discuss: - Why keyword research is so important in the healthcare industry - How search intent impacts keyword research - How to segment keywords throughout the funnel - How healthcare groups can identify keywords - The best tools and platforms to use when conducting keyword research

ADDITIONAL RESOURCES:

Understanding User’s Search Intent for Better Keyword Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-use-search-intent-for-keyword-research/

4 Steps to Developing a Keyword Strategy That Drives Appointments - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-keyword-strategy-medical-practice/

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