EP 214 - How to Find a Brand Voice That Stands Out

Alt Marketing School

Many Christmas ads come and go, but what makes some truly memorable while others are quickly forgotten?
This episode features Fab alongside Emma York and Nick Parker exploring the fundamentals of tone of voice, examining real examples that demonstrate effective brand communication.
Nick shares practical strategies for developing your unique voice, offering clear guidance for maintaining authenticity even during busy holiday periods.
ABOUT OUR CO-HOST

Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.

Find out more about Emma on social

TikTok: @freshapproachdigital

Instagram: @FreshApproachdigital

ABOUT OUR GUEST ♥️
Nick Parker is mostly a writer. He runs the language studio That Explains Things, where he helps his clients 'find their voice, tell their stories, and explain their things'. He also writes Tone Knob ('the world's biggest newsletter about tone of voice', apparently) and created Voicebox, the 'simple yet sophisticated' method for creating distinctive brand voices.

EPISODE RESOURCES ✍️

Nick’s short course ('11 Primary Voices'): access here
Job Board: Find opportunities here
Copywriting Course: Learn more here
Inner Beauty Example: Check their website page
John Thornton on LinkedIn: Connect here
Qwerkywriter Typewriter: Check it out here

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