EP 215 - Finding The Balance Between Strategy and Creativity

Alt Marketing School

We’re closing out the year with a blast! Fab is joined by the one and only Becca Holloway and guest Joe Burns as we dive into the magic of micro-influencers and the rise of engaging, authentic communities - think less "spammy billboard" and more "exclusive VIP lounge."
Discover how these smaller creators drive real connections by delivering personalised content that resonates deeply with niche audiences. We’ll also be spilling the tea on hyper-targeted campaigns, showcasing how precision marketing can hit the mark like never before.
ABOUT OUR CO-HOST

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocial

TikTok: @beccasocial

ABOUT OUR GUEST ♥️
Joe has done lots of strategy.
Including but not limited to brand strategy, creative strategy, communications strategy, head of strategy, and design strategy. In that sense he is sort of a specialist at being a generalist. He likes to do lots of stuff, and to do it fast. Mainly because what he really really likes to do is learn about things, and the absolute best way to do that is by doing things.
Joe has done plenty of things that are strategy and plenty of other things that aren't strictly speaking strategy at all, from writing ads to building econometric models.nHe's one of the 11-75 people who, according to AdAge, make up the best creative agency that has 11-75 people in it, they are called Quality Meats Creative.
All 11-75 of them love doing things, and really don't love all the nonsense that gets in the way of doing things.
He also has a website called Home - check it out here

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