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54 - Brand Strategy with Katie Dooley
Manage episode 469648255 series 3504714
תוכן מסופק על ידי Kari Lotzien. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Kari Lotzien או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode of Be The Anchor, I am welcoming Katie Dooley, founder of Paper Lime Creative, a design and branding agency based in Edmonton, Alberta. Katie shares her journey from designing her first brochure at age 11 to founding her own agency and becoming a sought-after brand strategist. The discussion delves into the pitfalls of DIY design, the importance of branding as a business tool, and why a logo should not be so literal. Katie also offers insights into how businesses can differentiate themselves in a competitive market and avoid common branding mistakes. Katie also shares a valuable gift with the audience for a free 30-minute brand assessment.
Key Points covered in this episode :
- Katie's Early Passion for Design
- Understanding Modern Branding
- The Pitfalls of DIY Design
- The Importance of Unique Branding - don’t be confused for your competition
- Common Branding Mistakes
- Literal vs. Conceptual Branding
- Targeting the Right Audience
- Luxury Branding Misconceptions
- The Role of Branding in Business Success
- Branding as a Business Tool
- Free Brand Assessment Offer
Resources and Links:
Connect with Katie Dooley:
- Website: www.paperlime.ca
- Free Brand Assessment - add Be the Anchor to the form to let Katie know you heard her here
Contact Kari Lotzien | Be the Anchor:
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