Selling to People How Their Brain Thinks

Becoming Zesty Podcast

Dr. Alex Golden discusses the broader definition of sales, which involves selling ideas and not just products or services. Emphasizing the importance of understanding the four bodies and how they work together to achieve transformation, she highlights the significance of individual communication styles and the different ways people process information. Additionally, she elaborates on the incredible plasticity of the brain and the need to listen for kinesthetic, auditory, and visual cues to communicate effectively and avoid misunderstandings. Connect with us:

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