התחל במצב לא מקוון עם האפליקציה Player FM !
Leadership Lessons from a Life at NIKE with Greg Hoffman
Manage episode 329785176 series 1679603
My guest in this episode is Greg Hoffman. Greg spent many years in one of the coolest jobs in the world as Chief Marketing Officer for Nike. He's also the author of a new book about his experiences ‘Emotion by Design: Creative Leadership Lessons from a Life at Nike’.
In this episode, we talk about some of the marketing campaigns that took Nike to another level, the importance of emotion and empathy in business and why diversity increases productivity. Greg also talks about his experience of finding his birth parents last year and settles the debate whether Nike is pronounced "Nike" or "Nikey".
Enjoy!
Special thanks to Penguin Random House UK.
✔ Links:
Buy ‘Emotion By Design: Creative Leadership Lessons from a Life at Nike’:
https://www.amazon.com/Emotion-Design-Creative-Leadership-Lessons/dp/1538705591
Follow Greg:
https://www.themodernarena.com/
https://www.instagram.com/ghoff70/
https://www.linkedin.com/in/greg-hoffman-1b196a25
Subscribe to Graham's Newsletter:
https://www.grahamallcott.com/sign-up
Our Show Sponsors: Think Productive - Time Management Training:
http://www.thinkproductive.com
Useful links:
https://www.grahamallcott.com/links
Hosted on Acast. See acast.com/privacy for more information.
233 פרקים
Manage episode 329785176 series 1679603
My guest in this episode is Greg Hoffman. Greg spent many years in one of the coolest jobs in the world as Chief Marketing Officer for Nike. He's also the author of a new book about his experiences ‘Emotion by Design: Creative Leadership Lessons from a Life at Nike’.
In this episode, we talk about some of the marketing campaigns that took Nike to another level, the importance of emotion and empathy in business and why diversity increases productivity. Greg also talks about his experience of finding his birth parents last year and settles the debate whether Nike is pronounced "Nike" or "Nikey".
Enjoy!
Special thanks to Penguin Random House UK.
✔ Links:
Buy ‘Emotion By Design: Creative Leadership Lessons from a Life at Nike’:
https://www.amazon.com/Emotion-Design-Creative-Leadership-Lessons/dp/1538705591
Follow Greg:
https://www.themodernarena.com/
https://www.instagram.com/ghoff70/
https://www.linkedin.com/in/greg-hoffman-1b196a25
Subscribe to Graham's Newsletter:
https://www.grahamallcott.com/sign-up
Our Show Sponsors: Think Productive - Time Management Training:
http://www.thinkproductive.com
Useful links:
https://www.grahamallcott.com/links
Hosted on Acast. See acast.com/privacy for more information.
233 פרקים
Усі епізоди
×ברוכים הבאים אל Player FM!
Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.