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HOLIDAY AD CHAOS — Sephora, Calvin Klein, Subscription Boxes (Ep. 019)
Manage episode 518067179 series 3578796
תוכן מסופק על ידי Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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From Sephora’s “striking” elves to Calvin Klein’s viral thirst traps — Joanna and Michelle unpack how brands are losing (and winning) consumer trust this holiday season. Plus, how you can turn this chaos into marketing gold.
What You’ll Learn:
- What the Sephora x Mariah Carey ad got wrong — and how to avoid tone-deaf marketing during hard times
- Why humor, relatability, and repetition are the real keys to shareable content
- How subscription boxes became a $40B business model (and how coaches and creators can steal their strategy)
Timestamps:
00:00- Introduction
03:35 – The controversial Sephora holiday ad: “elves on strike”
07:50 – When “no press is bad press” doesn’t work anymore
15:20 – Uber Eats and Calvin Klein: ads that actually nailed storytelling
25:30 – Double standards in advertising: Sydney Sweeney vs. Calvin Klein
27:45 – Why people share content: the psychology behind “contagious” marketing
31:10 – Real estate agents and car dealerships making viral, personality-driven content
39:10 – Subscription boxes: recurring revenue, retention, and brand loyalty goldmine
References & Resources:
- Sephora — Mariah Carey holiday ad
- Calvin Klein — Jeremy Allen White & Jungkook campaigns
- Contagious by Jonah Berger (book)
- Wildgrain — subscription bakery doing $31M/year
- HelloFresh, Stitch Fix, ButcherBox, Above the Bar
- HubSpot’s The Hustle newsletter
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