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MORE ISN’T MORE — Pringles Rebrand, Cracker Barrel Bots, Instant Pot Collapse (Ep. 018)
Manage episode 516738874 series 3578796
תוכן מסופק על ידי Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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What Pringles, Cracker Barrel, and Instant Pot can teach you about marketing missteps, cultural backlash, and knowing when to stop scaling before it breaks your business.
What You’ll Learn:
- Why “more” customers, followers, or products might be killing your brand faster than you think
- The surprising story behind the bot-driven Cracker Barrel controversy — and what it means for online perception
- How grassroots marketing and in-person connection are outperforming viral posts and influencer deals
Timestamps:
00:00 – Introduction
02:30 – Halloween banter & book-to-brand storytelling lessons
09:00 – Subscriber story: how in-person events still outsell Amazon
11:30 – Pringles rebrand: why “Once You Pop, The Pop Don’t Stop” works for Gen Z
16:00 – Borrowing big-brand tactics for small business wins
23:00 – Cracker Barrel backlash: when bots shape public opinion
31:00 – The influencer bubble is bursting — here’s what’s next
41:00 – Instant Pot’s $500M fall: growth gone wrong
47:00 – “More” isn’t more — the profit leaks killing your business
References & Resources:
- Marissa Molson on Substack: https://substack.com/@marissamalson
- Cracker Barrel Outrage Driven in Part by Bots: https://www.wsj.com/business/the-cracker-barrel-logo-mess-c57d23e8?st
- Instant Pot Bankruptcy: https://www.theatlantic.com/technology/archive/2023/06/instant-pot-bankrupt-private-equity/674414/
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