Let’s Demystify Menopause: Cultivating Your Midlife Support Network — with Joanna Strober of Midi Health

Collective Wisdom

There are over 70 million women in the US experiencing perimenopause and menopause. But specialized care can be expensive and hard to find … until now.

Join Lucy in conversation with Joanna Strober, the founder of Midi Health, a virtual care platform for women in perimenopause and menopause, that brings expert care, covered by insurance, to women nationwide.

This episode dives deep into the realities of women’s health and how Midi provides affordable, accessible support from practitioners who make midlife feel better with hormonal, non-hormonal and lifestyle solutions.

Joanna also shares quite vulnerably about the recent loss of her longtime friend and mentor Susan Wojcicki, whose unparalleled career at Google can remind all of us that we don’t have to be superhuman to be successful.

Tune in for a poignant reminder that we can be the human women we are — menopause and all — and also achieve our dreams in midlife and beyond.

Jump into the conversation:

[2:00] What Midi Health is

[4:45] Why we need menopause specialists

[6:00] Accessible care for all women

[8:00] The many benefits of estrogen

[15:00] How to approach supplements

[17:45] “50% of counties in the US do not have an OBGYN”

[19:00] How to sign up for Midi (it’s easy!)

[27:00] How menopause symptoms impact your job & marriage

[30:00] The power of speaking out about menopause

[32:00] The neuroscience of walking-and-talking

[35:00] Remembering Joanna’s friend & Youtube CEO Susan Wojcicki

[39:00] The power of asking for help

[40:30] Why Joanna’s kids are on her Board of Advisors

More about our guest: Joanna Strober is the founder of Midi Health, a virtual care platform for women in perimenopause and menopause. The company brings expert care, covered by insurance, to women nationwide.

Prior to Midi, Joanna founded Kurbo, the first digital therapeutic for childhood obesity, which was scaled to help tens of thousands children worldwide and the company was successfully sold to Weight Watchers in 2018. Prior to diving into digital health, Joanna spent more than 20 years in direct private equity and venture capital investing in health and consumer companies including a number of notable consumer internet companies, including BlueNile, eToys, Babycenter, HotJobs and Flycast.

Joanna is the author of the book Getting to 50/50, a primer on how women can succeed and thrive at work and at home. She has spoken extensively to corporate and graduate school audiences on the topic of women and leadership. She was also named to the Forbes 50 over 50 list of top Innovators in 2023.

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