Understand Your Audience and Right to Win: SEO Advice from Kyle Sutton of The Points Guy

Cutting Edge: Web Content Development

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Kyle Sutton.
Kyle is SEO Director at The Points Guys, part of the Red Ventures network. The Points Guy is a travel media platform that helps consumers make their travel dreams a reality. Prior to this, Kyle was Director of SEO at Gannett, a subscription-led media and marketing solutions company.
Join them as they explore SEO in news publishing, examining how it differs from other mediums, how to optimize it, and where its challenges lie.

Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:

• Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
• How A Good Story Can Transform your Organization with Marcello Grande of First Person
• Demystifying SEO with Malte Landwehr of idealo

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