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Data Guru: What Blind Dates and Anonymous Audiences Have in Common
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Manage episode 324568987 series 3335229
Internet dating and digital advertising actually have the same end goal: finding the right person. For advertising, it’s the right person who is interested in and has the capacity to buy an advertiser’s product or service. Today’s challenge is that many audiences are anonymous. Jeff Wingfield explains how data can bring anonymous audiences to life by building a snapshot of behaviors and interest that lets advertisers deliver a relevant experience.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
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סדרה בארכיון ("עדכון לא פעיל" status)
When?
This feed was archived on March 02, 2025 20:12 (
Why? עדכון לא פעיל status. השרתים שלנו לא הצליחו לאחזר פודקאסט חוקי לזמן ממושך.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 324568987 series 3335229
Internet dating and digital advertising actually have the same end goal: finding the right person. For advertising, it’s the right person who is interested in and has the capacity to buy an advertiser’s product or service. Today’s challenge is that many audiences are anonymous. Jeff Wingfield explains how data can bring anonymous audiences to life by building a snapshot of behaviors and interest that lets advertisers deliver a relevant experience.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 פרקים
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