Is Marketing Undervalued in Your Business?

Demand Decoded: Demand Generation & Digital Marketing Podcast

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The So What from BCG

1
Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

לפני 11 ימים18:09

הפעל מאוחר יותר

רשימות

לייק

אהבתי

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

לפני שנה 34:41

MP3•בית הפרקים

Despite clear data showing marketing's vital role in business growth, many organisations continue to undervalue its impact.

If you're tired of being the last voice heard at the table and facing constant budget cuts, this episode is for you.

We'll explore why businesses undervalue marketing and share practical strategies to shift this perspective in your organisation.

Watch all episodes on YouTube
Join future episodes live on LinkedIn

58 פרקים

#Business #Marketing #Demand Generation #Digital Marketing #Lead Generation #Marketing Tips #Content Marketing #Website Design #Entrepreneur #Blended #SEO #Brand #Marketing Strategies #B2B Marketing

Is Marketing Undervalued in Your Business?

Demand Decoded: Demand Generation & Digital Marketing Podcast

published לפני שנה

שתפו

MP3•בית הפרקים

Despite clear data showing marketing's vital role in business growth, many organisations continue to undervalue its impact.

If you're tired of being the last voice heard at the table and facing constant budget cuts, this episode is for you.

We'll explore why businesses undervalue marketing and share practical strategies to shift this perspective in your organisation.

Watch all episodes on YouTube
Join future episodes live on LinkedIn

58 פרקים

#Business #Marketing #Demand Generation #Digital Marketing #Lead Generation #Marketing Tips #Content Marketing #Website Design #Entrepreneur #Blended #SEO #Brand #Marketing Strategies #B2B Marketing

Alla avsnitt

Demand Decoded: Demand Generation & Digital Marketing Podcast

1
Driving Revenue Through Personal Brands 1:10:06

לפני 3 ימים1:10:06

1:10:06

In this episode of Demand Decoded, we sit down with George Boot of Nomupay to explore how businesses can build authentic connections through personal branding. The conversation covers George's initial motivation for implementing personal branding, the early challenges he faced, and how he successfully scaled the approach across different departments. George offers practical advice for marketers looking to replicate this strategy, including how to build confidence in team members and manage various personalities and communication styles. We also dive into content strategy, examining how to develop unique viewpoints, create resonant content, maintain consistency, and capture authentic moments that truly connect with audiences. George reveals his methods for measuring success, tracking ROI, and the expected and unexpected business benefits Nomupay has experienced. The episode ends with valuable insights on useful tools and processes, common pitfalls to avoid, and George's perspective on the future of personal branding in B2B marketing, especially important in today's environment where authentic human voices stand out against AI-generated content. Watch all episodes on YouTube Join future episodes live on LinkedIn…

Demand Decoded: Demand Generation & Digital Marketing Podcast

1
[MUST LISTEN] Is SEO Still Worth Investing In? 25:50

לפני 10 ימים25:50

25:50

In this episode, Dan tackles a common question: does SEO still work? As search changes with AI and people watch more videos, he explains why SEO remains valuable - especially for businesses selling products and services. Dan shares practical advice about combining SEO with other marketing channels. Learn how to balance creating videos and writing content while standing out from competitors. Whether you're rethinking your SEO approach or planning your next marketing strategy, this episode offers straightforward guidance for today's changing search landscape. Watch all episodes on YouTube Join future episodes live on LinkedIn…

Demand Decoded: Demand Generation & Digital Marketing Podcast

1
LinkedIn Ads: The Money-Burning Mistakes That Are Killing Your ROI 40:48

לפני 17 ימים40:48

40:48

In this episode, Dan pulls back the curtain on the costliest LinkedIn advertising mistakes he's uncovered after analysing millions in ad spend across dozens of accounts. Whether you're just starting with LinkedIn ads or looking to optimise your existing campaigns, this episode is packed with actionable insights to help you dodge common pitfalls and maximise your advertising ROI. Watch all episodes on YouTube Join future episodes live on LinkedIn…

Demand Decoded: Demand Generation & Digital Marketing Podcast

1
The Marketing Skills Crisis: Why Teams Are Falling Behind in 2025 32:47

לפני 24 ימים32:47

32:47

There is a huge, and ever-growing skill gap that's making it harder for marketers to deliver real business impact. While businesses continue to increase their marketing investments, they're not seeing the same return. In this episode we dig into why throwing more resources at the problem isn't the solution. Instead, success in 2025's complex marketing landscape requires a specific set of capabilities that many teams haven't yet developed. A must-listen for anyone trying to understand why traditional marketing approaches aren't cutting it anymore and what skills teams really need to drive results in today's environment. Watch all episodes on YouTube Join future episodes live on LinkedIn…

Demand Decoded: Demand Generation & Digital Marketing Podcast

1
AI in Demand Generation - Beyond the Hype 42:51

לפני 4 weeks42:51

42:51

AI has dominated conversations for the past two years, with endless possibilities discussed but few concrete applications for demand generation. In this episode, we cut through the hype to explore practical AI use cases that every business can implement in their demand gen strategy right now. Watch all episodes on YouTube Join future episodes live on LinkedIn…

Demand Decoded: Demand Generation & Digital Marketing Podcast

1
Is Marketing Undervalued in Your Business? 34:41

לפני 5 weeks34:41

34:41

Despite clear data showing marketing's vital role in business growth, many organisations continue to undervalue its impact. If you're tired of being the last voice heard at the table and facing constant budget cuts, this episode is for you. We'll explore why businesses undervalue marketing and share practical strategies to shift this perspective in your organisation. Watch all episodes on YouTube Join future episodes live on LinkedIn…

Demand Decoded: Demand Generation & Digital Marketing Podcast

1
Where Marketing Budget Goes to Waste 48:06

לפני 6 weeks48:06

48:06

Marketing budgets are often poured into strategies that deliver zero ROI, yet many marketers continue investing in ineffective tactics. In this episode, we explore why marketers fall into costly spending traps, and how proper data analysis can help you identify and eliminate wasteful marketing investments. Watch all episodes on YouTube Join future episodes live on LinkedIn…

Demand Decoded: Demand Generation & Digital Marketing Podcast

1
50 Episodes Later - What Actually Works in B2B Demand Generation 47:40

לפני 7 weeks47:40

47:40

Join us for the 50th episode of Demand Decoded! To mark this special milestone, we're distilling two years of incredible insights, guest expertise, and proven strategies into one powerful episode. We'll reveal what REALLY works in B2B marketing, bringing together the fundamental lessons that have emerged from our journey so far. Watch all episodes on YouTube Join future episodes live on LinkedIn…

Demand Decoded: Demand Generation & Digital Marketing Podcast

1
How to Create a Website Strategy That (Actually) Drives Revenue 52:27

לפני 12 weeks52:27

52:27

Your website influences every deal you close - yet most businesses still don't create a strategy for it. In this episode of Demand Decoded, we'll explore how to create a website strategy that will transform your website from a static resource into a strategic tool that actively drives pipeline and revenue. Watch all episodes on YouTube Join future episodes live on LinkedIn…

Demand Decoded: Demand Generation & Digital Marketing Podcast

1
The 7 Best B2B Marketing Strategies for 2025 42:39

לפני 14 weeks42:39

42:39

We're back at it again, sharing what's actually working in B2B marketing for 2025. Based on real results from us, our client campaigns and insider insights from our network of marketers, we break down the strategies you can't afford to miss next year. Watch all episodes on YouTube Join future episodes live on LinkedIn…

Demand Decoded: Demand Generation & Digital Marketing Podcast

1
Proven Approach to Paid Ads - Live Strategy Session 2 1:00:18

לפני 16 weeks1:00:18

1:00:18

This live strategy session focuses on paid ads in demand gen. We discuss: How to decide which channels you should be using Best practices for paid ads in B2B demand gen How to measure what's effective in your own business Watch all episodes on YouTube Join future episodes live on LinkedIn

Demand Decoded: Demand Generation & Digital Marketing Podcast

1
MQL is NOT The Problem 27:50

לפני 18 weeks27:50

27:50

Marketing Qualified Leads (MQLs) have faced a lot of scrutiny from industry influencers lately. But are we focusing our criticism on the wrong aspect of B2B marketing? While the MQL label often takes the blame for marketing inefficiencies, we dive into the deeper structural issues affecting B2B marketing performance and explain why MQL remains a valid metric when used appropriately. Watch all episodes on YouTube Join future episodes live on LinkedIn…

Demand Decoded: Demand Generation & Digital Marketing Podcast

1
Lead-to-Demand Generation Transformation: Live Strategy Session 58:05

לפני 20 weeks58:05

58:05

Thanks for tuning into the first Strategy Session, a bi-weekly live event where marketing professionals can understand the current state of demand generation and discover proven approaches for driving real business growth. We opened the first session by covering how to strategically pivot from lead generation to demand generation, and how to create a thriving demand gen engine thereafter. We also had some great questions and insights from the audience. Click here to register for the next session (paid ads special). Watch all episodes on YouTube Join future episodes live on LinkedIn…

Demand Decoded: Demand Generation & Digital Marketing Podcast

1
INBOUND 2024's Hidden Insights: Learnings From 500+ Marketing Conversations 41:01

לפני 22 weeks41:01

41:01

In this episode of Demand Decoded, Dan and Phil go beyond the typical event recap to share Blend's experience at INBOUND 2024. They unpack valuable insights from sponsoring the event, reveal winning strategies for effective event marketing, and distil key takeaways from conversations with over 500 marketers. Tune in for a deep dive into the current state of marketing, emerging trends, and the challenges facing today's industry professionals. Watch all episodes on YouTube Join future episodes live on LinkedIn…

Demand Decoded: Demand Generation & Digital Marketing Podcast

1
Find & Convert: A Proven SEO + LinkedIn Ads Strategy 49:28

לפני 22 weeks49:28

49:28

This episode is a recording of Dan's talk hosted by Metadata's Demand Community. SEO and LinkedIn Ads aren't typically discussed in connection with each other, but they can be a powerful, demand-generating force when used strategically. In this session, Dan Stillgoe, Marketing Manager at Blend, will share a practical approach to aligning your SEO and LinkedIn ad efforts. You'll learn a proven SEO approach to increase discoverability and an integrated strategy with LinkedIn ads to drive high-intent conversions from your target audience. By the end of this talk, you'll have actionable advice on how to drive demand and grow your pipeline using these two essential marketing channels. Watch the recording here to see the slides. Join the DEMAND community. Watch all episodes on YouTube Join future episodes live on LinkedIn…

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Is Marketing Undervalued in Your Business?

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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Is Marketing Undervalued in Your Business?