Navigating the Evolving Landscape of Media and Advertising with Deirdre McGlashan

Digital & Dirt

In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Deirdre McGlashan, Chief Media Officer at Stagwell, to discuss the exciting evolution of the media and advertising landscape with a focus as to how technology, creativity, and data are reshaping the industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/deirdre-mcglashan

00:00 - 02:12 Introducing Deirde McGlashan
02:28 - 07:20 Love For Visiting Countries
08:07 - 09:40 Hesitancy on Data
09:47 - 15:48 Impacts of Tech and Cultures Globally
15:45 - 20:12 Early Job stages
20:18 - 22:11 Meeting Nigel Morris
24:30 - 33:19 Chief Digital Officer
33:36 - 34:01 ARound
34:53 - 38:58 Own Technology Within the Agency
39:01 - 42:36 Advice to Publishers
42:44 - 49:53 What Media Owners Need to Focus On