Pushing the Boundaries to Create New Capabilities with Casey Baker

Digital & Dirt

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Casey Baker, Senior Vice President of Media at Rareview, to discuss his agency’s innovative approach to media, the importance of building trust and establishing transparency in client relationships and features a bit of nostalgia for the early days of dynamic content in OOH advertising. To learn more about this episode check out Lamar’s blog linked here - programmatic.lamar.com/posts/casey-baker
00:00 - 02:13 Introducing Casey Baker
02:37 - 04:13 Live Dancers on a Billboard
04:23 - 10:35 Ad Industry
11:15 - 15:20 Wild Ideas With Big Brands
15:27 - 21:01 MLB Live Scores
21:16 - 25:38 Strain of the Creative Push
25:47 - 27:19 The Microsite
28:22 - 32:00 Rareview
32:05 - 25:20 Challenges When Pitching To Brands
35:30 - 40:02 Importance of CTV
40:10 - 40:28 Education
40:34 - 44:30 OOH & CTV
44:38- 47:30 Advice