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Unleashing Growth and Embracing Partnerships in the World of OOH Advertising with Laura Brandes
Manage episode 363530989 series 2983403
In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Laura Brandes, VP of Growth at Rapport, for her thoughts on the evolution of OOH, the power of partnerships, and insights on leveraging OOH to win new customers. Rapport is the OOH arm of Media Brands, a subsidiary of IPG. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/laura-brandes
00:00 - 4:00 Introducing Laura Brandes
4:08 - 7:18 Being A Sponge and Learning
7:26 - 9:37 Importance Of Slowing Down
9:45 - 18:07 Competitive Nature
18:11 - 29:50 Structure Up & Down
29:55 - 37:24 Traditional Buy- When?
37:32 - 45:14 Creative & Dynamic Side Of Things- NBA
106 פרקים
Manage episode 363530989 series 2983403
In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Laura Brandes, VP of Growth at Rapport, for her thoughts on the evolution of OOH, the power of partnerships, and insights on leveraging OOH to win new customers. Rapport is the OOH arm of Media Brands, a subsidiary of IPG. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/laura-brandes
00:00 - 4:00 Introducing Laura Brandes
4:08 - 7:18 Being A Sponge and Learning
7:26 - 9:37 Importance Of Slowing Down
9:45 - 18:07 Competitive Nature
18:11 - 29:50 Structure Up & Down
29:55 - 37:24 Traditional Buy- When?
37:32 - 45:14 Creative & Dynamic Side Of Things- NBA
106 פרקים
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