Differentiating MCUs and DSCs, & Open-Source in SDVs

Embedded Insiders

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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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#755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing 27:13

לפני 13 ימים27:13

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27:13

In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant. To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We’re going to get a sneak preview today of some of the topics they’ll be discussing. About Michelle Boockoff-Bajdek and Talisha Padgett Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett/ Resources Sitecore: https://www.sitecore.com Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

לפני שנתיים 30:55

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On this episode of Embedded Insiders, we’re defining the architectural differences between MCUs and DSCs with Microchip Technology’s Product Marketing Manager, Pramit Nandy. We also dive into the different processing capabilities, the challenges for designers, and what we can expect as far as emerging trends and technical developments from Microchip.

Next, Rich and Dr. Moritz Neukirchner, Sr. Director of Strategic Product Management for software-defined vehicles (SDV) at Elektrobit, joins us in the next installment of Scoping Out the Software-Defined Vehicle to discuss his thoughts on open-source in software-defined vehicles and what’s necessary for further advancements of both the open source and automotive industries.
But first, we're discussing the Matter open-source connectivity standard for smart home and IoT devices.

For more information, visit embeddedcomputing.com

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#Tech #Embedded Computing Designs #Engineering #Business #Industries #Physics #Science #Natural Sciences #Podcasting Education #Open Source

Embedded Insiders

Differentiating MCUs and DSCs, & Open-Source in SDVs

Embedded Insiders

65 subscribers

published לפני שנתיים

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For more information, visit embeddedcomputing.com

284 פרקים

#Tech #Embedded Computing Designs #Engineering #Business #Industries #Physics #Science #Natural Sciences #Podcasting Education #Open Source

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Embedded Insiders

1
Small Footprint, Fast AI: Alif Semiconductor's Arm-Based Ensemble 35:50

לפני 5 ימים35:50

35:50

Send us a text On this episode of Embedded Insiders, Ken is joined by Alif Semiconductor's founder and president, Reza Kazerounian. The two discuss an ensemble of small-footprint, power-efficient solutions capable of running fast AI . In addition to being secure and integrated, the MCUs and fusion processors leverage hardware acceleration for transformer networks. Next, Ken is back with another episode of ICYMI, featuring the latest news from this week. But first, Ken and I are highlighting some of the top things to see and do for those attending embedded world North America in Anaheim, California, next week. Embedded Computing Design will be attending as a media partner, and we’re hosting a ton of activities for attendees that you won’t want to miss. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Transforming Remote Industries with StellarIoT and Insights from Renesas 1:00:10

לפני 20 ימים1:00:10

1:00:10

Send us a text In this episode of Embedded Insiders , we’re joined by embedded systems veteran Steve Yates, founder of ADI Engineering and now Founder & CEO of StellarIoT. Steve dives into his latest venture, a platform designed to support rugged, AI-powered digital transformation in remote industries—combining open software, rugged hardware, satellite, private 5G connectivity, and zero-touch AIoT operation. Next, Rich Nass and Vin D’Agostino return with a new DevTalk featuring Hidetoshi Shibata, CEO of Renesas, for a discussion about his leadership and vision for one of the most influential companies in the embedded space. But first, our Editor-in-Chief, Ken Briodagh, highlights his recent trip to Silicon Labs’ Works With 2025, with a glimpse of some exciting developments coming soon. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Bridging the IoT Connectivity Gap with Vodafone IoT 25:43

לפני 5 weeks25:43

25:43

Send us a text In this episode of Embedded Insiders, Erik Kling, President & Head of IoT Americas at Vodafone IoT, discusses the connectivity gaps in remote healthcare and how cellular IoT connectivity supports challenges across industrial, supply chain, and healthcare industries. Next, Editor-in-Chief Ken Briodagh is back with this week's episode of ICYMI, straight from Silicon Labs' Works With in Austin, Texas. But first, Contributing Editor Rich Nass joins me to discuss a recent announcement surrounding advancements in wearable technology. We discuss the benefits of advanced sensing solutions for wearables, like AI glasses and augmented reality, and address some safety and privacy concerns. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Designing for Harsh Environments & Quantum Cryptography 33:30

לפני 7 weeks33:30

33:30

Send us a text In this episode of Embedded Insiders, Rich and Jeff Baldwin, Director of Engineering at Sealevel Systems, discuss the process of designing systems for harsh environments and how Sealevel’s expertise helps customers get started with safe and reliable solutions. Our next segment is sponsored by Infineon Technologies. Rich Nass is joined by Erik Wood, Infineon’s Senior Director of Microcontroller Cryptography and Product Security, and the two discuss quantum computing and how the experts at Infineon are working to keep systems secure. But first, Ken and I engage in some rapid-fire questions regarding a recent story on Embedded Computing Design about robotic telesurgery, featuring Stéphane Lavallé, a serial entrepreneur of startups and pioneer in surgical robotics, and Jim Hirsch, VP of the North American and EMEA general embedded market at QNX. Read the story here: https://embeddedcomputing.com/application/healthcare/telehealth-healthcare-iot/the-good-invasion-of-robots For more information, visit embeddedcomputing.com…

Embedded Insiders

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Rust Roundtable & Energy-Efficient Motor Control with Microchip 30:18

לפני 9 weeks30:18

30:18

Send us a text In this episode of Embedded Insiders, we’re joined by Product Marketing Manager at Microchip, Pramit Nandy, to discuss the current trends and challenges surrounding energy-efficient motor control. Specifically, the shift between various motor types, control algorithms, and, of course, the importance of SiC and GaN. Next, Ken is back with another installment of ICYMI: Embedded Insights. But first, Ken and I discuss the recent Rust Embedded Community Roundtable, featuring Ferrous Systems, AdaCore, Trust-in-Soft, Lynx Software, and Bloxide, with the ever-present question of, “Will Rust replace C?” Check out the full Rust Embedded Community Roundtable here: https://embeddedcomputing.com/technology/software-and-os/ides-application-programming/rust-embedded-community-roundtable-will-rust-replace-c For more information, visit embeddedcomputing.com…

Embedded Insiders

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Building Embedded Systems with Sealevel + GenAI Insights from Soracom 42:34

לפני 11 weeks42:34

42:34

Send us a text In this episode of Embedded Insiders , Contributing Editor Rich Nass chats with Earle Foster, Senior Vice President of Sales at Sealevel Systems, about how to build embedded systems without starting from scratch. They explore when to rely on fully custom and off-the-shelf components, and where semi-custom solutions are most suitable. Later, Ken talks with Soracom Co-Founder and CTO Kenta Yasukawa about the company’s latest GenAI developments, with a brief mention of our upcoming AI at the Edge Day. But first, Ken and I break down the latest news on NVIDIA’s H20 chip and developing export regulations around advanced AI chips. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Timing is Everything: The Future of Precision Timing with SiTime 30:43

לפני 13 weeks30:43

30:43

Send us a text In this episode of Embedded Insiders, we’re joined by Piyush Sevalia, Executive Vice President of Marketing at SiTime, to discuss the evolving landscape of precision timing solutions and the shift from quartz to silicon-based MEMS. Next, Ken is back with another edition of ICYMI, where he updates us on some of the top embedded news stories, and this week we’ve got news from Shelly Group, Emerson, and Cincoze . But first, Ken and I share our opinions on today’s modern precision timing solutions. For more information, visit embeddedcomputing.com…

Embedded Insiders

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The Age of Inference: Generative AI & Sustainability 24:51

לפני 15 weeks24:51

24:51

Send us a text In this episode of Embedded Insiders, Rich and I sit down with Sid Sheth, CEO and co-founder of d-Matrix, to explore the ongoing generative AI boom—why it’s becoming increasingly unsustainable, and how d-Matrix is addressing the challenge with a chiplet-based compute architecture built specifically for AI inference. Next, Ken brings us up to speed on some of the week’s top embedded industry headlines , with updates from ASUS IoT, LG, and Microelectronics UK. But first, Rich, Ken, and I share our thoughts on the state of generative AI and AI inference. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Expanding Digital Keys, Accelerating Automotive Storage, and AGI 51:29

לפני 17 weeks51:29

51:29

Send us a text In this episode of Embedded Insiders, we’re joined by Bahar Sadeghi, Technical Director at CCC, and Alysia Johnson, CCC President, to talk about the latest expansion of the CCC Digital Key™ Certification Program, which now includes support for Bluetooth Low Energy (BLE) and Ultra-Wideband (UWB) technologies. To learn more or register for an upcoming CCC Plugfest, visit: carconnectivity.org/events Later in the episode, Ken chats with Russell Ruben, WW Automotive and IoT Segment Marketing Director at Sandisk, about the evolution of automotive storage, why fast data retrieval is more critical than ever, and how AI is reshaping autonomy and control within vehicles. But first, Rich, Ken, and Tiera kick things off with a conversation on Artificial General Intelligence, what it could mean for the tech landscape, whether companies should pursue it, and whether something that powerful is even achievable. For more information, visit embeddedcomputing.com…

Embedded Insiders

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OpenAI for Government & 5G Smart Manufacturing 38:17

לפני 19 weeks38:17

38:17

Send us a text In this episode of Embedded Insiders , Editor-in-Chief Ken Briodagh dives into the transformative role of AI in Smart Manufacturing and the impact of 5G connectivity on enterprise operations with Telit Cinterion’s Bill Dykas, Senior Product Line Manager, and Stan Gray, SVP of IoT Broadband and High Cat Vertical Sales. But first, Rich, Ken, and I unpack the recent " OpenAI for Government " initiative—a collaboration between OpenAI and the U.S. Department of Defense. Is this a bold step toward smarter public-sector technology, or does it raise serious concerns about security and oversight? For more information, visit embeddedcomputing.com…

Embedded Insiders

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Embedded Evolution: A New RISC-V CEO & AI-Powered Platforms 1:00:56

לפני 21 weeks1:00:56

1:00:56

Send us a text In this episode of Embedded Insiders , we’re joined by RISC-V’s newest CEO, Andrea Gallo, who outlines his vision for the company’s future. From accelerating ecosystem growth to his expectations for current architectures, Gallo shares his strategy to shape the next chapter of RISC-V. Later, Rich and Vin return with another Dev Talk, featuring Avijit Sinha, Senior VP of Strategy and Global Business Development at Wind River. They explore how AI is revolutionizing computing platforms and offer insights on starting your own AI project. But first, Rich, Ken, and I dive into the evolving landscape of AI-powered search tools and their impact on journalism and media. For more information, visit embeddedcomputing.com…

Embedded Insiders

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COMPUTEX 2025 & AMD in Space 43:04

לפני 23 weeks43:04

43:04

Send us a text In this episode of Embedded Insiders , Ken O’Neill, Space Systems Architect at AMD, joins us to explore the company’s advancements in AI for space. He delves into how AMD is enabling on-board processing for satellites and spacecraft, including the adoption of FPGAs in spaceflight applications. But first, Embedded Computing Design's Editor-in-Chief, Ken Briodagh, shares highlights from Computex 2025, providing insights into the top technological innovations unveiled at the event, including advancements in AI and edge computing. For more information, visit embeddedcomputing.com…

Embedded Insiders

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How Tariffs and Security Are Reshaping Embedded 36:32

לפני 25 weeks36:32

36:32

Send us a text In this episode of Embedded Insiders, we’re joined by Principal Analyst at global technology intelligence firm ABI Research, Reece Hayden, to discuss the recent global tariffs, and the effects of this on supply chains, manufacturing costs, and expansion. Next, Ken sits down with Jun Kawaguchi, global marketing executive for the Secure Flash product family at Winbond, to discuss the challenges of securing today’s AI, automotive, and industrial embedded systems. For more information from ABI about the global tariffs, check out the whitepaper, Navigating Tariff Turbulence in the Technology Sector . For more information, visit embeddedcomputing.com…

Embedded Insiders

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Next-Gen Engineering: Efficient Computing & the Rise of Rust 59:39

לפני 26 weeks59:39

59:39

Send us a text In this episode of Embedded Insiders , we’re joined by Carnegie Mellon professor and founder of Efficient Computer, Brandon Lucia. Brandon dives into his company's general-purpose processor, designed to deliver 100x more energy efficiency than any chip on the market today. He also shares insights from his academic work and the challenges impacting the next generation of engineers navigating today’s fast-evolving technological landscape. Later, Rich and Vin are back with another Dev Talk, featuring Jonathan Pallant, Senior Engineer at Ferrous Systems. Together, they discuss the growing popularity of Rust and why it could be a game-changer for your next embedded design. But first, Rich and Ken kick off the episode with a rundown of what’s in store and a sneak peek at upcoming podcasts. For more information, visit embeddedcomputing.com…

Embedded Insiders

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AI in Healthcare, Reverse-Engineering, and Industry Acquisitions 1:14:19

לפני 29 weeks1:14:19

1:14:19

Send us a text In this episode of Embedded Insiders , Editor-in-Chief Ken Briodagh sits down with Marten Smith, Principal Segment Manager for the Medical and Health Segment at Microchip Technology . Together, they explore how Microchip supports innovation in the medical field, navigates stringent security standards, and tackles the challenges of certifying new medical devices. They also discuss how advancements in AI are paving the way for improved patient care. Next, Rich and Vin return for another Dev Talk , featuring Tim Blazytko, emproof’s Chief Scientist, Head of Engineering, and Co-Founder. The trio delves into the art and science of reverse-engineering, sharing insights from the field. But first, Rich and Ken kick off the episode by unpacking some intriguing acquisitions in the computer components industry, shedding light on their implications for embedded computing. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Evolving Chip Design: Challenges & Innovations with Atomera & Siemens EDA 49:37

לפני 31 weeks49:37

49:37

Send us a text In this episode of Embedded Insiders , Scott Bibaud, President and CEO of Atomera, explores the rising costs of semiconductor manufacturing and the challenges of scaling to advanced nodes like 3nm and 2nm. He breaks down the diminishing performance gains and the complexity of high-volume semiconductor architectures. Next, Rich and Scot Morrison, Vice President of Shift Left Software Product Management at Siemens EDA, discuss the growing specialization of chip design—and why development tools must evolve to keep up. But first, Rich and I examine Moore’s Law and whether the push for ever-smaller chips is truly the best path forward. For more information, visit embeddedcomputing.com…

Embedded Insiders

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The Road Ahead: Automotive Tech, Standards, and Safety for 2025 28:25

לפני 33 weeks28:25

28:25

Send us a text In this episode of Embedded Insiders , we’re joined by Jonathan Moore, Director of Advanced Systems at Exida , and John Ellis, USA President and Head of Product at Codethink . These industry leaders share their insights on the future of automotive technology, focusing on software engineering for 2025, along with key discussions on trust, safety, and evolving industry standards. But first, Rich and Ken are back from embedded world 2025 in Nuremberg to share highlights for those who couldn’t attend. They’ll cover the annual Best-in-Show awards, hands-on workshops, and emerging technologies shaping the future. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Transforming Modern Manufacturing: Robotics, Automation & Functional Safety 59:00

לפני 36 weeks59:00

59:00

Send us a text In this episode of Embedded Insiders, Winston Leung, Senior Product Marketing Manager at QNX, and Jay Thomas, Director of Field Development at LDRA join the podcast to discuss the fusion of robotics and automation in modern manufacturing, and how functional safety is shaping this transformative shift. Then, Rich and Vin are back with another Dev Talk featuring Steve Mensor, Vice President at Achronix Semiconductor. The three dive into the game-changing potential of embedded FPGAs and the benefits of blending the strengths of hardware and software. But first, Rich and Ken kick things off with a look at what’s in store for embedded world 2025, and a recent announcement involving Apple’s first custom modem chip for iPhones. For more information, visit embeddedcomputing.com…

Embedded Insiders

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A Modular Future: Chiplets, AI, and Advanced Packaging 45:37

לפני 38 weeks45:37

45:37

Send us a text On this episode of Embedded Insiders , Ken sits down with Rozalia Beica, Field CTO at Rapidus Corporation, to explore the rise of chiplet integration, Rapidus' U.S. expansion, the transformative role of AI in semiconductors, and the growing importance of advanced packaging in the industry. Stay tuned for insights into how Rapidus is shaping the future of semiconductor technology. Next, Ken discusses how customer experience centers are driving innovation in complex embedded systems. But first, Rich and Ken highlight some important industry news involving, you guessed it, AI. They’re also sharing some information ahead of embedded world 2025 For more information, visit embeddedcomputing.com…

Embedded Insiders

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Engineering AI: Expectations, Challenges, and Market Trends 44:27

לפני 40 weeks44:27

44:27

Send us a text On this episode of Embedded Insiders, Alex Iuorio, Avnet’s Senior Vice President of Global Supplier Development, delves into the findings of the 2025 Avnet Insights engineering survey . This year’s report focuses on Artificial Intelligence, examining what engineers expect from the market, the challenges they anticipate, and how AI is influencing product design. Next, Rich sits down with Kumar Gala and Maureen Helm, both Distinguished Engineers with Analog Devices’ Software & Digital Platforms Group, to explore CodeFusion Studio . Built on Microsoft’s Visual Studio Code (VS Code), this integrated development environment (IDE) helps engineers start with an SoC and seamlessly design their systems. But first, Rich and Ken discuss recent developments involving China, the U.S., and AI. For more information, visit embeddedcomputing.com…

Embedded Insiders

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2025: Automotive Tech Predictions, CES Highlights, and Programming for High-Integrity Systems 45:45

לפני 42 weeks45:45

45:45

Send us a text In this episode of Embedded Insiders, Bruce Franklin, Senior Director of Automotive at Micron, joins us to share his 2025 predictions for the automotive industry. He dives into the role of embedded memory and storage in robotaxis, key considerations for manufacturers, and how these advancements will shape the future of self-driving cars and next-generation architectures. Later, Rich sits down with Quentin Ochem, Chief Product and Revenue Officer at AdaCore, to explore a critical question: When designing high-integrity systems like those used in automotive applications, what is the programming language of choice? But first, Rich and Ken are back from CES 2025 and kick things off by recapping their experience, highlighting the top technology trends from the industry's leading companies. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Chipping In: Europe’s Role in the Semiconductor Industry 40:46

לפני 47 weeks40:46

40:46

Send us a text In this episode of Embedded Insiders, Dunstan Power, Director of ByteSnap Design, unpacks the strategic and practical implications of Europe’s investment in the semiconductor industry. Dunstan shares his perspective on how this funding could bolster Europe’s chip manufacturing capabilities, address global supply chain challenges and foster innovation for companies like ByteSnap and its clients. Next, Rich sits down with Steve Hanna, Distinguished Engineer at Infineon Technologies, to discuss the role of Zero Trust Architecture (ZTA) in reshaping the cybersecurity landscape. But first, Rich and Ken delve into the ongoing potential pitfalls and challenges U.S. manufacturers may encounter with the CHIPS Act. What could these developments mean for developers and the future of the semiconductor industry? Stay tuned. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Defeating Deepfakes & Leading Through Tech Challenges 53:45

לפני 49 weeks53:45

53:45

Send us a text In this episode of Embedded Insiders , we dive into the challenges and solutions shaping AI and identity verification. Pavel Goldman-Kalaydin, Head of AI and Machine Learning at Sumsub shares how his team is tackling deepfake threats while addressing privacy and ethics concerns with cutting-edge, AI-driven tech. Later, Rich and Vin chat with Maher Matta, President of the Americas at Infineon Technologies. From his early days as a bench engineer to leading a thriving tech powerhouse, Maher shares the highs, lows, and lessons from his remarkable journey. But first, Rich and Ken break down the latest AI news featuring two industry giants. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Breaking Boundaries: Chiplet Interconnects, SDVs & electronica 2024 40:19

לפני 51 weeks40:19

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Send us a text On this episode of Embedded Insiders, Editor-in-Chief, Ken Briodagh, sits down with Patrick Soheili and Kevin Donnelly of Eliyan to highlight the company's new Chiplet Interconnect PHY at 64Gbps in 3nm Process. The multi-die interconnect evolution marches on and Eliyan is getting a lot of attention for its ability to deliver performance and bandwidth like this in either standard or advanced packaging. Next, Rich is joined by Sayeed Ahmed, director at Infineon Technologies , to discuss the electrification of software-defined vehicles, according to Ahmed, there are still some tradeoffs and issues to be solved. But first, Rich gives us a sneak peek into his trip to Munich for electronica 2024. Stay tuned to hear about the sessions and the top innovators of our Best-in-Show awards. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Navigating New Frontiers: LEO Satellites & Mars Colonization 54:26

לפני 1 year54:26

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Send us a text On this episode of Embedded Insiders, we’re joined by David Bartlett, Head of Technology in the business unit at u-blox, to explore how low-earth orbit (LEO) satellites could elevate positioning, navigation, and timing (PNT) services. Are satellites closer to Earth the answer to providing reliable PNT in the toughest environments? Then, Rich and Vin sit down with Frank Norris, author of Colonizing Mars , to discuss what it would take to establish a human colony on the Red Planet, and the challenges of establishing a permanent colony there. But first, we dive into AI and security. Building on a recent conversation with BlackBerry, I ask Rich and Ken to unpack the complexities of using AI to secure systems against AI-driven threats. How do we ensure that AI solutions stay reliable without introducing new risks? For more information, visit embeddedcomputing.com…

Embedded Insiders

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Unlocking CylanceMDR and the Future of Software-Defined Vehicles 40:00

לפני 1 year40:00

40:00

Send us a text In this episode of Embedded Insiders , we're joined by Sriram Krishnan, BlackBerry's Head of Product Management, to discuss CylanceMDR, their AI-powered managed detection and response solution. We’ll explore how its XDR architecture enhances security by seamlessly integrating with existing tools, enabling more efficient threat detection and response. Tolly Report on BlackBerry’s CylanceENDPOINT Later, Rich sits down with Marcelo Williams, Global Senior Director at Infineon Technologies, to discuss the fast-approaching era of software-defined vehicles (SDVs) and their impact on the automotive industry. But first, Rich, Ken, and I will recap Embedded World North America, highlighting standout sessions, hands-on workshops, and the winners of our Best-in-Show awards. If you missed it, we’ve got you covered! For more information, visit embeddedcomputing.com…

Embedded Insiders

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Why Memory Matters: Rambus' HBM4 Memory Controller IP 35:30

לפני 1 year35:30

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Send us a text In this episode of Embedded Insiders , we take a deep dive into the newly announced HBM4 Memory Controller IP from Rambus, with insights from Fellow and Distinguished Inventor Steven Woo. Rambus is leading the way with its silicon IP portfolio, and Steven shares his perspective on the latest memory industry trends, the challenges it faces, and the impact of AI on memory technologies. Later, Rich sits down with Rob Oshana, the Senior Vice President of the Software and Security Group at Analog Devices to discuss how the company has transformed from being a traditional analog supplier into a vendor who delivers a mix of software with development kits and IDEs that bring all the technologies together. But first, Rich and Ken discuss the resurgence of reference designs and white-labeling, driven by increasing demands for flexibility, ease of use, and faster time to market. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Pioneering RISC-V and Defining Software-Defined Vehicles 40:48

לפני 1 year40:48

40:48

Send us a text On this episode of Embedded Insiders, we’re joined by Calista Redmond, CEO of RISC-V International, and Andrea Gallo, VP of Technology, as they dive into the organization’s latest technical breakthroughs, the evolving RISC-V software ecosystem, and how RISC-V is making an impact in the AI/ML sectors—and beyond. Register for the upcoming RISC-V Summit in Santa Clara, CA on October 22-23, 2024. Later, Rich chats with Ray Notarantonio, Senior Director at Infineon, to uncover the 'true' definition of a software-defined vehicle (SDV). They explore the future possibilities of SDVs, the timeline for their broader adoption, and the challenges still in the way. But first, Rich and Ken provide a sneak peek into what’s in store at the Embedded World North America conference and exhibition, happening October 8-10 in Austin, Texas. For just $30, attendees can participate in one of three hands-on workshops sponsored by Analog Devices, NXP Semiconductors, and STMicroelectronics—each designed to help you jumpstart your next application. Don’t wait! Check out the links below for more details and to register—spots are filling up fast! Embedded Development using Zephyr & Open Source Tooling Fast-Track your IoT Development with NXP’s Wireless Microcontrollers Hands-On Training with Free Nucleo-H7S3L8 Dev Board For more information, visit embeddedcomputing.com…

Embedded Insiders

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Driving the Future with AMD, and an Embedded World NA Preview 47:16

לפני 1 year47:16

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Send us a text On this episode of Embedded Insiders, Wayne Lyons, AMD’s Automotive Senior Director, provides an update on AMD’s automotive business, trends, and vision for the future. Wayne also dives into the company’s recent advancements in automotive processors like the Versal AI Edge Series, and their success with companies deploying their solution, like Subaru. Next, Rich and Vin are back with another Dev Talk discussing the importance of requirements-management tools, and why they are a “must-have,” with Neil Stroud, General Manager for Automotive and Semiconductor at Jama Software . But first, Rich and Ken discuss the upcoming embedded world North America conference and exhibition set for October 8-10 at the Austin Convention Center in Austin, Texas. Now, the call for papers has closed, but keep listening to hear how to prepare for the event, what to expect, and how to get the most out of your attendance. For more information about AMD's offerings, check out the links below: AMD Press Release: AMD Extends Leadership Adaptive SoC Portfolio with New Versal Series Gen 2 Devices Delivering End-to-End Acceleration for AI-Driven Embedded Systems AMD Versal AI Edge Series Gen 2: Versal AI Edge Series Gen 2 (amd.com) AMD Automotive Solutions: Automotive Solutions (amd.com) For more information, visit embeddedcomputing.com…

Embedded Insiders

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Intel’s Energy Efficient, Low Cost Approach to Electric Vehicles 43:05

לפני 1 year43:05

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Send us a text On this episode of Embedded Insiders, Jack Weast, Intel Fellow and Vice President and General Manager of Intel Automotive, breaks down the company’s recently announced OLEA U310 SoC. Built with a hybrid and heterogeneous architecture, the solution is designed to improve the overall efficiency of electric vehicles by promoting energy efficiency, and lower design and manufacturing costs. Next, Rich and Vin are back with another Dev Talk discussing the embedded developers’ approach to the testing process, specifically the pros and cons of waiting to test prototypes once they’re complete, and the testing tools every developer should have in their toolbox. But first, Rich, Ken, and I discuss the current state of electric vehicles and our curiosity about Intel's approach to the market. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Go Faster, Work Smarter: AI, HPC, and the Future of Data Centers with Rambus 38:36

לפני 1 year38:36

38:36

Send us a text On this episode of Embedded Insiders, we dive into the growing advancements in AI and HPC with Lou Ternullo, senior director of IP product marketing at Rambus. Lou highlights the evolving data center architectures and the increasing demands for high bandwidth, low latency, and robust performance. He also explains how Rambus is staying ahead of the curve with its recently launched PCI Express® (PCIe®) 7.0 IP portfolio . Next, Rich, Ken, and I discuss innovation in the memory market, focusing on how the push toward lower latency—driven by AI and edge processing—has led most companies in the industry to prioritize accessibility, speed, and reliability as key solutions. Finally, in our Engineering Heroes segment sponsored by Wind River, we’re highlighting Albert Manero and John Sparkman, co-founders of Limbitless Solutions, a University of Central Florida-based nonprofit. The two develop bionic prosthetic limbs custom-designed specifically to fit children with limb differences. For more information, visit embeddedcomputing.com…

Embedded Insiders

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GaN Acquisitions & Securing the Edge with Infineon 37:18

לפני 1 year37:18

37:18

Send us a text On this episode of Embedded Insiders, Rich and Erik Wood, Senior Director of Product Security at Infineon Technologies, discuss security at the edge. Diving into the company’s wide variety of secure features, Infineon’s newest MCU line, the PSoC Edge, is a single solution highlighted for its "MCU-ness” and effort in making edge security simpler and cheaper. Next, in our Engineering Heroes segment sponsored by Wind River, we’re honoring Nandini Kappiah, a Senior Director of Software Engineering at Google, who worked alongside her team of 180 and contributed to developing California’s ShakeAlert earthquake early warning system. The system works to inform millions of Android device users all along the West Coast of the U.S. But first, here’s Rich and Ken discussing some of the most recent and significant acquisitions surrounding GaN-based power products. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Computex 2024 & Robotics AI and Sensing with Texas Instruments 34:32

לפני 1 year34:32

34:32

Send us a text On this episode of Embedded Insiders, Senior Technology Editor, Ken, and Errol Leon, System Engineering & Marketing Manager of Robotics at Texas Instruments (TI) discuss the work of robotics in collaboration with humans and the role of motor control, board-to-board communication and sensor fusion in the future of robotics. But first, Rich and Ken recap a recent trip to Taipei for Computex 2024. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Should Engineers Be Concerned AI Will Take Their Jobs? 40:38

לפני 1 year40:38

40:38

Send us a text On this episode of Embedded Insiders, Rich and Vin are taking over with a Dev Talk featuring Matt Johnson, the CEO of Silicon Labs . Continuing their “CEO takeover,” the two are deep-diving into Matt’s background, journey with the semiconductor manufacturing company, and his opinion on how AI will affect incoming engineers. But first, Rich and Ken are calling out Intel. If you didn’t know, Intel acquired Altera in 2015, however, we've still got some questions about the company’s expansion and presence in the FPGA market. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Silent Tech: Exploring Advanced AI Noise Suppression 41:43

לפני 2 years41:43

41:43

Send us a text On this episode of Embedded Insiders, Alexander Kain, Skyworks Solutions’ Senior Principal Artificial Intelligence Systems Engineer joins the podcast to discuss his company’s advanced AI noise suppression, designed to reduce noise in a variety of environments and applications. Next, Rich and Vin are back with another Dev Talk joined by Ron Konezny, the CEO of Digi International . To switch things up, they’re discussing how professionals like Ron got their start in the industry, how they’ve kept their momentum, and just a little more info about so we can get a glimpse into their lives. But first, Rich and Ken are discussing the accelerated convergence of AI, IoT, and embedded systems. For more information, visit embeddedcomputing.com…

Embedded Insiders

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The Evolution of Processor Cores, and Embedded World 2024 44:10

לפני 2 years44:10

44:10

Send us a text On this episode of Embedded Insiders, we’re discussing the evolution of processor cores, multitasking capabilities, future trends involving processor design, and more with Aaron Frank, senior product manager at Curtiss-Wright Defense Solutions. Then, to continue our Engineering Heroes series, sponsored by Wind River, we’re highlighting Anton Riström. Anton is a Department Manager at Aker Solutions, an engineering company focusing on building infrastructure for renewable energy solutions. But first, in case you missed it, Rich and Ken are giving some insight into their trip to Nuremberg where they attended embedded world 2024. Call for Abstracts: https://embedded-world-na.com/conferences-programme/ For more information, visit embeddedcomputing.com…

Embedded Insiders

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The Evolution of AIoT from AI Experts 53:57

לפני 2 years53:57

53:57

Send us a text On this episode of Embedded Insiders, we’re featuring a group of AI experts all hailing from vendors based in Taiwan. The vendors, certainly leaders in their own right, are DFI, ASUS IoT, and Shuttle, and they all feature IoT products, or in this case, AIoT products. The event was organized by TAITRA (Taiwan External Trade Development Council). Give it a listen. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Streamlining the Manufacturer's Path to IoT Device Certification 43:50

לפני 2 years43:50

43:50

Send us a text On this episode of Embedded Insiders, Rich is joined by Tobin Richardson, president and CEO of the Connectivity Standards Alliance (CSA), and Steve Hanna, distinguished engineer at Infineon Technologies, to discuss the CSA's recently launched IoT Device Specification 1.0, a one-stop solution for device certification for manufacturers. Next, in our Engineering Heroes series, we highlight a hero for his involvement in a project related to the world-famous International Space Station. Daire McNamara, a director, project manager, and firmware developer at Emdalo Technologies, assisted Skycorp in developing their Intelligent Space System Interface with his contributions to microprocessor development infrastructure. But first, we Insiders are discussing our thoughts on the recent announcement from the Connectivity Standards Alliance. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Differentiating MCUs and DSCs, & Open-Source in SDVs 30:55

לפני 2 years30:55

30:55

Send us a text On this episode of Embedded Insiders, we’re defining the architectural differences between MCUs and DSCs with Microchip Technology’s Product Marketing Manager, Pramit Nandy. We also dive into the different processing capabilities, the challenges for designers, and what we can expect as far as emerging trends and technical developments from Microchip. Next, Rich and Dr. Moritz Neukirchner, Sr. Director of Strategic Product Management for software-defined vehicles (SDV) at Elektrobit, joins us in the next installment of Scoping Out the Software-Defined Vehicle to discuss his thoughts on open-source in software-defined vehicles and what’s necessary for further advancements of both the open source and automotive industries. But first, we're discussing the Matter open-source connectivity standard for smart home and IoT devices. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Multi-Camera Synchronization & Software-Defined Vehicles 25:03

לפני 2 years25:03

25:03

Send us a text On this episode of Embedded Insiders, we’re discussing why multi-camera synchronization is a key feature in cameras that enable industrial robotics, retail application, autonomous mobility, and more, with Mr. Maharajan Veerabahu, co-founder & vice president of product design services at e-con Systems. Next, Heiko Huettel, VP of software products at HARMAN International, joins us to discuss his company’s role in the Eclipse Foundation’s recent SDV Working Group, which has formed in an effort to develop an open-source hardware platform that can be used in today’s software-defined vehicles. But first, Embedded Computing Design is hosting a Smart Manufacturing Day virtual event focused on AI/ML-Infused Automation and Manufacturing on March 12th. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Generating Circuit Designs with Architecture-Driven Deterministic AI 34:42

לפני 2 years34:42

34:42

Send us a text On this episode of Embedded Insiders, Tomide Adesanmi, Co-Founder and CEO of Circuit Mind, dives into his company’s deterministic AI platform that’s designed to help circuit designers quickly take their design process from architecture into schematics. Check out Circuit Mind’s public launch webinar here: https://www.bigmarker.com/eetech-media/Circuit-Mind-Live-Launch-The-World-s-First-Deterministic-AI-for-Professional-Electronic-Engineers?utm_bmcr_source=cm-other Next, on Dev Talk with Rich and Vin, the two are defining chiplets, and whether they’re truly problem-solving solution, and how you can implement them into you design. But first, Rich and Ken are discussing GaN, also known as Gallium Nitride. They’re a bit puzzled as to why power transistor technology, although widely know to be very efficient, is still slowly being adopted by big semiconductor companies. Stay tuned. For more information, visit embeddedcomputing.com…

Embedded Insiders

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CES 2024 & Accelerating Process Development for Semiconductor Manufacturing 37:34

לפני 2 years37:34

37:34

Send us a text On this episode of Embedded Insiders, Meghali Chopra, CEO at SandBox Semiconductor , gives insight into her company’s AI-enabled modeling platform that accelerates the development of semiconductor manufacturing processes. Next, on Dev Talk with Rich and Vin, the two are looking back and rehashing the predictions they had for 2023, while making some predictions for 2024. But first, Rich and Ken are back from CES 2024 , highlighting some of the companies they met with, the top technologies they saw, and the upcoming trends to look out for. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Defining & Democratizing Edge AI 36:32

לפני 2 years36:32

36:32

Send us a text On this episode of Embedded Insiders, Artem Aginisky, product line manager of arm-based processors at Texas Instruments, dives into the topic of edge AI, specifically, how he defines edge AI and how TI is working on democratizing edge AI through innovations in microprocessors and software. Next, is our Engineering Heroes series , sponsored by Wind River, where we highlight the lives of unsung heroes in the world of engineering whose work impacts uncountable lives across the globe. This episode features Dr. Karisa Schreck, a Newark, New Jersey native whose work involves treating brain cancer by targeting mutations. But first, Rich and Ken discuss cybersecurity and quantum computing. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Scaling Transistors & Accelerating Backside Power with Intel 37:33

לפני 2 years37:33

37:33

Send us a text On this episode of Embedded Insiders, Paul Fischer, senior principal engineer in the Components Research Department at Intel, discusses the trends and challenges surrounding transistor scaling and backside power. So, ICYMI, these were some of the the top technical research breakthroughs Intel presented this year at IEDM. Then, Rich and Vin are joined by Lattice Semiconductor’s Senior Director, Gordon Hands, to talk FPGAs. Specifically, today’s landscape surrounding the mid-range market of FPGAs. But first, Rich and Ken are spilling their 2024 predictions... stay tuned. For more information, visit embeddedcomputing.com…

Embedded Insiders

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A Sit-Down with ADLINK Technology & The Basics of Engineering 34:38

לפני 2 years34:38

34:38

Send us a text On this episode of Embedded Insiders, EVP and Brand Director, Rich Nass, sits down with Stephen Huang, ADLINK Technology President & COO, at the 2023 Advantech World Partner Conference to discuss the company’s upcoming ideas and innovations. Next, on another DevTalk with Rich and Vin, the two break down the question: Do Engineers Understand the Basics of Engineering? But first, Rich recaps his recent trip to Taiwan for the 2023 Advantech World Partner Conference. Stay tuned to hear who he met with, what he saw, and what’s to come from some of the companies that attended. Here’s one hint you probably could’ve guessed, there’s no slowing down when it comes to AI. For more information, visit embeddedcomputing.com…

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