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Episode 6: Behavioural Science - an introduction for Marketers Part 2
Manage episode 291137337 series 2918959
0.00 - 0.24: An introduction to the podcast
0.28 - 32.26: In the main section of the podcast we cover three more core Behavioural Science principles and applications. The time-stamps for each of those principles are:
- 1.27: The Cocktail Party Effect
- 12.40: Social Proof
- 20.58: The Peak End Rule
32.27 - 37.23: A brief discussion about the ethics of deploying Behavioural Science techniques within marketing.
37.27 - 45.05: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too.
45.10 - 45.30: Outro.
External links referenced:
- Most references made by Jen come from her book 'Choice Hacking'. CLICK HERE.
- Paper on studies of transparency within recommendation engines. CLICK HERE.
- Movable Ink. CLICK HERE.
- 'The Ethics of Nudging' by Cass Sunstein. CLICK HERE.
- Bob Hoffman blog on brand-building. CLICK HERE.
- Facebook Vs Apple Forbes Article. CLICK HERE.
- The contentious YouTube video featuring the movie 'Contact'. CLICK HERE.
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE.
55 פרקים
Manage episode 291137337 series 2918959
0.00 - 0.24: An introduction to the podcast
0.28 - 32.26: In the main section of the podcast we cover three more core Behavioural Science principles and applications. The time-stamps for each of those principles are:
- 1.27: The Cocktail Party Effect
- 12.40: Social Proof
- 20.58: The Peak End Rule
32.27 - 37.23: A brief discussion about the ethics of deploying Behavioural Science techniques within marketing.
37.27 - 45.05: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too.
45.10 - 45.30: Outro.
External links referenced:
- Most references made by Jen come from her book 'Choice Hacking'. CLICK HERE.
- Paper on studies of transparency within recommendation engines. CLICK HERE.
- Movable Ink. CLICK HERE.
- 'The Ethics of Nudging' by Cass Sunstein. CLICK HERE.
- Bob Hoffman blog on brand-building. CLICK HERE.
- Facebook Vs Apple Forbes Article. CLICK HERE.
- The contentious YouTube video featuring the movie 'Contact'. CLICK HERE.
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE.
55 פרקים
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