Season 2 Episode 2 - Talking digital advertising, privacy and identity with special guest Dan Richardson

Everybody hates your brand

תוכן מסופק על ידי Voanehens Productions, Jen Clinehens, and Rob Voase. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Voanehens Productions, Jen Clinehens, and Rob Voase או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

2+ y ago 27:43

MP3•בית הפרקים

In this episode, we talk to Dan Richardson, Yahoo's Head of Data for Australia and New Zealand. He's also an educator and co-chair of the IAB Australia Data council. We discuss how to navigate the choppy, opaque waters of digital advertising, privacy and identity.

We cover topics like where an advertiser's money goes, key areas of education marketer's need in order to understand this ecosystem, the role of agencies in helping their clients, and where the future of digital advertising lies.

External links referenced:

IAB Australia's ID Explainer & Handbook, designed to help buyers and sellers prepare for the deprecation of third-party cookies. CLICK HERE

Audio-Visual assets:

Imagery: Photo by Matthew Brodeur on Unsplash
Music: Hot Thang by Daniel Fridell. CLICK HERE

55 פרקים

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