How to Win High Level Shortlist Interviews (Sales Presentations) Part 8-9

Fearless Presentations

This is episode eight and nine of our 12-episode series on how to win group sales presentations. So far, we've covered a lot of the foundational concepts of group selling skills. And we've spent a lot of time on how valuable case studies or success stories are in winning a committee over to hiring your team.
Today's episode will be split into to parts. First, I'll give you some tips on how to pick your presentation team and how to divvy up roles for each speaker. I'll also cover the absolute biggest mistakes that presentation teams make. Just a hint... The biggest one is putting a qualified SME (subject matter expert) in front of a buying committee without any basic presentation or sales training.
Then, in part two, I give you some tips on how to research the buying committee. Next week, we'll cover how to design a custom presentation based on what the committee wants or needs to hear from you. The better research you do beforehand, the better the committee is going to like what you say and how you present. But you can't wing it. You have to do some research.
In the last part of this episode, we'll show you how.