#79 - Part 3 of the Luxury Series with Jodie Brown

Find Your WAI with Lindsey Means

In today’s episode, Jodie Brown, Anna Lamber, Misty Jayne and I discuss branding and marketing for luxury services. Luxury services require specific messaging and creating a transformational experience. We’re going to touch on three main points to elevate branding for luxury services.

• Communicating value and transformation by focusing on what is in it for the client.
• Consistency in messaging and branding to build trust with clients.
• Customization to create a unique experience for each client.

We chat about the importance of consistency and over-delivering to maintain trust and ensure repeat business. As professionals in the beauty industry, we understand the importance of a well-defined brand to attract clients and build a loyal following and that’s exactly what we are diving into today.

This is Part 3 of a 4 Part Series. Check out episodes # 72 and #75 for the first two parts.

FOLLOW THEM:
Jodie Brown - Hairstylist Rising Podcast

Misty Jayne - The Cash Confident Stylist Podcast

Anna Lamber - The Woo Woo Hairstylist Podcast

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