Bill Demaree: How to Build a Winning Fixed Ops Team

Fixed Ops Roundtable

This week, I’ve got a special treat for you. I’m sitting down with Bill Demaree, the Corporate Director of Fixed Operations at Tom Wood Automotive Group. With nearly four decades of experience in the industry, Bill has seen it all—from pumping gas at a full-service station to running the fixed ops strategy for a massive 30-store group. Trust me, you’re going to love hearing his story.

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What we discuss in this episode:

In this episode, Bill shares how he turned his passion for the back end of the dealership into a career that’s not only fulfilling but also packed with lessons for anyone in the business. We talk about what it takes to succeed in fixed operations, the challenges that come with it, and the massive opportunities waiting for those willing to embrace new ideas.

We also dive into some cutting-edge topics—like how AI and tools like UVI are reshaping customer and employee experiences, and why Tom Wood Automotive built its own university to ensure new hires hit the ground running. Plus, Bill gives us a behind-the-scenes look at how he helps struggling stores turn things around by focusing on the basics.

If you’ve ever wondered how to build stronger teams, implement processes that stick, or make technology actually work for your dealership, this episode is for you. Bill’s insights are gold, and his passion for what he does is infectious.

Listen to the episode featuring Bill Demaree for even more insights!

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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Bill Demaree

Connect with Ted Ings and the Fixed Ops Roundtable:

1. Register for the next Fixed Ops Roundtable Event
2. Ted Ings on LinkedIn
3. Center for Performance Improvement