The Story Behind SGNL Raising $22M in 2 Years (Scott Kriz / SGNL - Ep 39)

Funded - How They Raised Millions

There's a quote from Abraham Lincoln that always really speaks to me: "Give me 6 hours to chop down a tree and I will spend the first 4 sharpening my axe."
It's become a mantra of sorts for me, especially when it comes to fundraising. I share it with all of the founders I work with because it encapsulates a fundamental truth: the preparation before the task is key.

In my experience, the ease of a fundraising journey is directly proportional to the groundwork laid beforehand. Those lightning-fast fundraises? They're not just luck; they're the culmination of years, even decades, of relationship-building and experience.

Take today's guest, Scott Kriz. As the co-founder and CEO of SGNL, he raised over $22M in less than 2 years, drawing on a decade of industry know-how. But this success wasn't overnight. Scott had already navigated the fundraising landscape with his previous venture, Bitium, where he secured $15M in VC funding before its acquisition by Google in 2017.

Scott's journey underscores the importance of early struggles in paving the way for future triumphs. This episode is filled with knowledge, so make sure to listen till the very end!

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