GE Ep 311  - Facebook and Google Ad Hack that Reduces Lead Cost By Up to 10X w/ Hamlet Azarian
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Hamlet Azarian is a senior growth advisor and numerical, results-driven executive who blends marketing, technical, and operational skills to deliver long-term, scalable growth for traditional, direct mail, and digital companies. Hamlet is here to discuss a Facebook and Google ad hack that he’s discovered and proven successful in reducing your per lead costs by up to 10x.
Tune in to learn a hack for getting new clients after starting a business and how the growth tool he developed works.
During this interview, we discuss:
2:34 – How Hamlet helps his clients + What led him to working with technical growth
4:56 – How Hamlet got his first few clients + A hack for getting clients
7:42 – The breakdown of his Facebook and Google ad hacks
13:30 – The difference between online data and offline data + How to supplement data to optimize ads
17:36 – Experimenting with open targeting
20:17 – The breakdown of his Google ad hack
20:35 – Hamlet’s favorite growth tool + How it works
23:38 – His most recommended book
24:13 – How to connect with Hamlet
Plus, a whole lot more!
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