151. 5 Levels of High-Converting Personalization

High Conversion Health Marketer

Player FM - Internet Radio Done Right

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הוסף לפני two שנים

תוכן מסופק על ידי Linda Melone. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Linda Melone או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Different, not broken

1
You're not supposed to be here and other Dad wisdom 29:22

לפני 3 ימים29:22

הפעל מאוחר יותר

רשימות

לייק

אהבתי

29:22

The world often feels rigged. And this episode is a wake-up call to recognize the barriers that exist for those who don’t fit the traditional mold. In this episode, which is a kind of tribute to my dear departed Dad, I recount some powerful lessons from the man who was a brilliant psychiatrist and my biggest champion. He taught me that if something feels off about the environment you’re in, it probably is—and it’s absolutely hella-not your fault. We dare to break into the uncomfortable truth that many workplaces are designed for a very specific demographic, leaving neurodivergent individuals, particularly those on the autism spectrum, feeling excluded. I share three stories in which my Dad imparted to me more than my fair share of his wisdom, and I'm hoping you to can feel empowered. You'll learn that we can advocate for ourselves and others to create a more inclusive work culture. Newsletter Paste this into your browser if the newsletter link is broken - https://www.lbeehealth.com/ Join our Patreon - https://differentnotbrokenpodcast.com/patreon Mentioned in this episode: Sign Up For Our Newsletter Stay updated on all the things! Get added to our newsletter mailing list. Newsletter…

לפני שנה 10:54

MP3•בית הפרקים

Personalization isn’t optional anymore—it’s expected. How well does your copy deliver? In this episode, we break down the 5 levels of personalization that can make your B2B copy feel like it was written for one person, even when reaching thousands. You'll walk away with quick wins along with some advanced strategies. You’ll learn actionable tips to boost engagement, build connections, and drive conversions—all without sounding like a chatbot. Let's go!

Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

****

140 פרקים

#Business #Marketing #Linda Melone #Fitness #B2B Marketing

151. 5 Levels of High-Converting Personalization

High Conversion Health Marketer

11 subscribers

published לפני שנה

שתפו

MP3•בית הפרקים

Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/

****

140 פרקים

#Business #Marketing #Linda Melone #Fitness #B2B Marketing

כל הפרקים

High Conversion Health Marketer

1
169. How To Use Virtual Summits To Explode Your List 33:46

לפני 4 ימים33:46

33:46

In this final episode (for now!) of the High Conversion Health Marketer Podcast , I’m diving into the undervalued goldmine of virtual summits with lead generation strategist Jennie Wright. Jennie has hosted hundreds of profitable summits, many for big name brands. Here she shares exactly how you can leverage them to build your list, boost your authority, and connect with your ideal audience. Plus, we bust some myths (e.g. big-name speakers aren’t the magic bullet you think they are) and look behind-the-scenes look at what makes a summit succeed. Whether you’ve hosted summits before or you’re just summit-curious, you’ll walk away ready to take action. Let’s dive in! ***** Connect with Jennie here: https://www.linkedin.com/in/jenniewrightjlw/ Visit Jennie's website: https://jenniewright.com/ Listen to her podcast, Acquire: https://acquire.captivate.fm/listen ***** If you've been a regular listener, THANK YOU! from the bottom of my heart. Please follow me on LinkedIn if you'd like to stay connected. And feel free to follow me on all my socials at www.linktr.ee/lindamelone You can also sign up for my weekly newsletter for exclusive conversion copywriting tips at www.thecopyworx.com/newsletter…

High Conversion Health Marketer

1
168. Why I'm Putting My Podcast on Sabbatical 5:27

לפני 11 ימים5:27

5:27

I wasn't going to record this episode. But I thought of how often I wondered what happened when I didn't hear from a podcaster for a while and decided it was important. I tell why I've made the decision to put the High-Conversion Health Marketer podcast on hold and where my focus now lies. It's not good-bye! Simply reorganizing and prioritizing a bit. If you've been a regular listener, THANK YOU! from the bottom of my heart. Please follow me on LinkedIn if you'd like to stay connected. And feel free to follow me on all my socials at www.linktr.ee/lindamelone You can also sign up for my weekly newsletter for exclusive conversion copywriting tips at www.thecopyworx.com/newsletter…

High Conversion Health Marketer

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167. How to Write Irresistible Emails & Newsletters 12:35

לפני 18 ימים12:35

12:35

If your retention strategy starts and ends with a promo email the moment your numbers dip, it’s time for a smarter approach. In this episode of The High Conversion Health Marketer , I’m breaking down the overlooked differences between a marketing email and a newsletter - and how each plays a specific role in keeping gym members engaged. You’ll walk away with: Real-life examples of each format (for the same topic!) Curiosity-driven subject lines that actually get opened Proven tactics to build emotional connection through email Behavioral psychology insights that reduce member churn Consider this your strategic playbook for copy that connects and converts. ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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166. Upgrade Your Copy with This Curiosity Tactic 7:59

לפני 25 ימים7:59

7:59

If your bullet points aren't finding your target audience, this one change will ensure they never miss again. You’ll learn how to turn yawn-worthy, plain-Jane bullet points into fascinations. In this episode, you’ll discover: ✔️ Why most bullet points fall flat (and what to do instead) ✔️ A simple 3-step formula to turn facts into curiosity-packed fascinations ✔️ Real-life examples ✔️ How to use this strategy for emails, sales pages, IG captions—everywhere Whether you’re writing for a product, a program, or your own personal brand, this one tweak can transform your copy from skimmed and skipped to read and remembered. 🔔 Don’t forget to subscribe for more tips on copy that connects, captivates, and converts! ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

1
165. Transform Your Swipe Folder Into a Copy Generator with AI 13:32

לפני 5 weeks13:32

13:32

What if your swipe file could think, brainstorm and adapt to your exact niche? I’ll show you how to use AI to extract brilliance from your favorite ads -and turn them into made-for-you original copy. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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164. 5 Powerful, Fitness-Inspired Conversion Boosters 12:56

לפני 6 weeks12:56

12:56

Getting in shape and writing high-converting copy share many common traits. Wait, what?? In this episode, I break down 5 fitness-inspired marketing tips to help you flex your message, cut the fluff, and sell smarter. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

1
163. How to Find Brilliant Content Ideas Everywhere 12:24

לפני 7 weeks12:24

12:24

In this episode of The High Conversion Health Marketer Podcast , I’ll show you how to sharpen your observational skills so you can turn everyday frustrations, odd encounters, and even gym annoyances (yes, including the guy who refuses to wipe down his equipment) into high-converting copy and engaging content. You’ll learn: ✅ The secret behind observational copywriting (and why Seinfeld mastered it first) ✅ How to spot eureka idea moments in everyday conversations, social media rants, and real-life moments ✅ Why keeping an "Annoyance Journal" can lead to viral posts ✅ A simple three-step technique to train your brain to capture ideas effortlessly If you’ve ever struggled to come up with fresh, engaging content, this episode will change the way you see the world. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

1
162. 9 Copywriting Red Flags 12:40

לפני 8 weeks12:40

12:40

What if a hacker broke into your website, swapped out your copy with your competitor’s, and no one even noticed? Yikes. That’s the ultimate copywriting red flag, and it’s exactly what we’re tackling in today’s episode. Join me, Linda Melone, founder of The CopyWorx , as I break down nine sneaky copywriting mistakes that could be quietly killing your conversions. From marketing jargon overload to missing value propositions, I’ll show you how to ditch the dull, connect with your audience, and craft copy that actually sells. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

1
161. Two Storytelling Frameworks that Hook Your Audience 26:41

לפני 9 weeks26:41

26:41

How do you turn personal struggles into powerful marketing stories? In this episode, former actor turned storytelling coach Will Greenblatt shares how he went from starring in movies as a child to helping brands craft compelling narratives. After facing personal tragedy and a life-altering back injury, Will discovered the healing power of the mind. And, more importantly, the secret to authentic storytelling. Discover why generic marketing speak falls flat , how to use emotional details to connect with your audience, and why concise, impactful storytelling wins every time . Plus, you'll walk away with actionable takeaways to start crafting your own unforgettable brand stories today. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Find Will here: Linkedin: https://www.linkedin.com/in/willgreenblatt/ Newsletter: https://greenblast.beehiiv.com/ Community: https://www.skool.com/speakingheroes/about ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

1
160. Binge-Worthy Case Studies Using the Netflix Effect 14:40

לפני 10 weeks14:40

14:40

Ever stayed up way too late watching a Netflix drama, promising yourself “just one more episode” until suddenly it’s 3 AM? That’s the power of great storytelling. Now imagine if your case studies had that kind of pull. Could your audience binge-read your success stories? In this episode, I’m showing you exactly how to ditch dry, corporate case studies and turn them into can't-miss, edge-of-your-seat narratives. You'll learn: ✅ Why most case studies fail —and how to fix them ✅ The storytelling secrets that make Netflix shows addictive ✅ A step-by-step formula for crafting high-converting case studies ✅ Real-world examples from the health & fitness industry Let's do this! ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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159. How To Attract High-Paying Clients 18:13

לפני 10 weeks18:13

18:13

Struggling to land high-paying clients and feel you're stuck accepting any project that comes along? It’s not just your skills that attracts premium clients, it’s your mindset. In this episode, I break down the real reason you’re stuck with low-paying gigs and the shifts that helped me attract $5K+ clients. We’ll cover pricing confidence, positioning yourself as a premium service provider, and handling objections like a pro. If you’re ready to charge what you’re worth, this one’s for you. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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158. The Secret to Sticky Marketing: IKEA Effect 14:40

לפני 12 weeks14:40

14:40

What does an egg and furniture assembly have to do with sticky marketing? Turns out - a lot. In this episode of High Conversion Health Marketer , Linda Melone examines the cognitive bias known as the IKEA effect. You'll hear about its surprising role in boosting customer loyalty and sales. You'll also discover how a simple change, like Betty Crocker asking home bakers to add an egg, can take your marketing results to new levels. Linda shares three practical ways to apply this psychological bias through interactive content, product customization, and member-driven programs. Stick around for actionable takeaways designed to keep your audience invested, engaged, and coming back for more. Let's go! ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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157. The Copy Strategy that Boosts Customer Loyalty by 74% 12:36

לפני 13 weeks12:36

12:36

What if your copy could practically write itself - and send customer loyalty through the roof while it’s at it? Yup, it’s archetypes. In this episode, we’ll uncover how tapping into your brand’s core personality can transform your messaging into a connection magnet. You’ll learn how to: ✅ Identify your brand’s archetype for instant clarity on your voice and tone ✅ Write copy that triggers emotional responses your audience craves ✅ Blend archetypes for a unique brand personality that’s impossible to ignore Whether you’re a hero, a rebel, or a caregiver, this episode will show you how to find your brand's personality and use it to your biggest advantage. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

1
156. Are You Persuading or Manipulating? Ethical Copywriting Explained 15:31

לפני 14 weeks15:31

15:31

Are you persuading your audience with your copy -or pushing into cringe, manipulation territory? You may be unaware you're stepping over that line. In this episode, we dive into the slippery slope between persuasive and manipulative copywriting, using Dr. Robert Cialdini’s six principles of persuasion as our ethical compass. We uncover how to craft messaging that connects and converts without resorting to deceptive tactics. We’ll explore real-world examples of reciprocity, social proof, scarcity, and more. You'll understand where persuasion helps and manipulation hurts. If you want to build trust, boost conversions, and sleep soundly at night, this one’s for you. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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155. Why 58% of Copywriters Fail... How To Beat the Odds 16:44

לפני 15 weeks16:44

16:44

Why do more than half of freelance writers make less than $10K a year? Is it bad clients, burnout, or just lack of expertise? In this episode, I break down the real reasons most copywriters fail and share ways to help you avoid the most common traps and build a thriving copywriting career. If you're tired of the hype and ready for real talk (and real results), this one's for you. Let’s get into it. ****** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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154. Break These 6 Copy Rules to Catapult Your Engagement 15:08

לפני 16 weeks15:08

15:08

The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Are you a copywriting rebel? If so, it could work in your favor. Truth is, outdated copywriting rules could be holding your business back. In this episode of The High Conversion Health Marketer , you'll learn why the so-called “gospel” rules of copywriting are long overdue for a major makeover. From the myth that all copy must be short to surprising insights about jargon (yes, it can work!), Linda unpacks six rules you should reconsider—and maybe toss out altogether. Whether you’re a health or fitness marketer, learn how to create copy that connects, captivates, and converts without getting stuck in outdated formulas. If you’ve ever felt torn between following the rules and following your gut, this episode is for you. ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

1
153. Value Props, Mission Statements & USPs: Unraveled and Strategized 11:02

לפני 17 weeks11:02

11:02

Do you know the difference between a value proposition, mission statement, and unique selling proposition? Sure, there's some overlap. But they differ in crucial ways. Using them interchangeably on your website could be subtly undermining your messaging. Here's how to tell the difference, strategies for the most effective ways to use each of them, and real-world examples to illustrate. ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

1
152. How to Make Your Copy 47% More Memorable 10:59

לפני 18 weeks10:59

10:59

Ever wonder why that funny gym commercial still pops into your head years later? Turns out, humor isn’t just about getting laughs—it’s a science-backed conversion tool. In this episode Linda Melone, former personal trainer turned copywriter, dives into the power of humor in health and fitness copywriting. You’ll learn why humor isn’t just a “nice-to-have” but a must-have... only if you want your copy to convert. You'll understand how top brands like Liquid Death and Nerd Fitness nail it, and—most importantly—how to avoid the cringe factor. Plus, Linda shares her own story of how humor helped her land a dream gig with Bowflex. Let's get into it. ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/ *****…

High Conversion Health Marketer

1
151. 5 Levels of High-Converting Personalization 10:54

לפני 19 weeks10:54

10:54

Personalization isn’t optional anymore—it’s expected. How well does your copy deliver? In this episode, we break down the 5 levels of personalization that can make your B2B copy feel like it was written for one person , even when reaching thousands. You'll walk away with quick wins along with some advanced strategies. You’ll learn actionable tips to boost engagement, build connections, and drive conversions—all without sounding like a chatbot. Let's go! Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/ ****…

High Conversion Health Marketer

1
150. 10 AI-Powered Headline Hacks to Captivate, Click, and Convert Like a Pro 10:38

לפני 20 weeks10:38

10:38

Your subject lines and headlines are your first (and sometimes only) chance to grab attention—so you've got to make 'em irresistible without being click-baity. In this episode of The High Conversion Health Marketer Podcast , Linda Melone shares 10 creative, AI-driven strategies to craft irresistible headlines and subject lines. From using "Mad Libs"-style prompts to flipping clichés on their heads and even channeling Neo from The Matrix , these tips will have your copy standing out in a crowded inbox. You'll walk away with headlines that spark curiosity and trigger emotions. Check out these 10 hacks that amplify your creativity (not replace it!). ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/ *****…

High Conversion Health Marketer

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149. Persuasion Simplified: Cracking the Conversion Code 11:21

לפני 21 weeks11:21

11:21

Do you know the persuasion tactic that increases conversions by 34%? Or one so powerful you probably fall for it even when you spot it . In this episode, certified conversion copywriter Linda Melone reveals seven powerful behavioral psychology tactics designed to enhance conversion rates. The episode begins with an overview of the role of emotional triggers in decision-making and transitions into practical strategies such as leveraging cognitive dissonance, appealing to fear and hope, and using social proof to create urgency. ***** Want more copywriting conversion strategies and tips like this? Sign up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/ Follow Linda on all her socials: https://linktr.ee/lindamelone *****…

High Conversion Health Marketer

1
148. Authenticity & The Rise of the Knowledgeable Influencer 35:05

לפני 22 weeks35:05

35:05

In this episode I speak with Jake Kitchiner, co-founder of ChannelCrawler, as he defines the difference between influencers who drive meaningful actions and content creators who simply attract views. He digs into how niche-focused influencers can foster stronger audience engagement and higher conversions versus those with broader specialties. We’ll also explore why YouTube stands out as a powerful long-term business tool for fitness brands. Jake redefines influence to help you increase the full potential of your digital presence. ***** Connect with Jake: https://www.linkedin.com/in/jakekitchiner/ https://channelcrawler.com/ ***** Check out Linda's weekly newsletter for exclusive conversion copywriting tips: https://thecopyworx.com/newsletter/ Follow Linda on all her socials: https://linktr.ee/lindamelone ***** Time stamps: Defining Influencers and Their Impact (00:01:19) Influencers vs. Content Creators: Key Differences (00:02:16) The Evolution of Influencers in the Fitness Industry (00:04:03) The Importance of Expertise in Influencing (00:05:01) Channel Crawler's Purpose and Origins (00:10:16) Finding Fitness Influencers Through Channel Crawler (00:11:52) Criteria for Sponsorship: What Brands Look For (00:14:14) Engagement Over Follower Count: A Key Strategy (00:15:28) Importance of Niche Expertise in Audience Engagement (00:17:58) Linda's Experience with Fitness for Women Over 50 (00:18:16) Comparing YouTube and Instagram for Brand Awareness (00:19:39) Cost of Advertising on YouTube vs. Other Platforms (00:20:10) Longevity of YouTube Content and Its Benefits (00:23:02) YouTube as a Business Tool for Fitness Creators (00:27:03) Building Relationships Through Consistent Content (00:32:51)…

High Conversion Health Marketer

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147. Content vs. Copy: Are You Making This Common Mistake? 6:46

לפני 23 weeks6:46

6:46

In this episode of the High Conversion Health Marketer Podcast , I decipher the key differences between content and copy—and why confusing the two can sabotage your marketing efforts. Learn how content builds trust over time, while copy drives immediate action. Plus tune in for real-life examples that show exactly how to use both for maximum impact. Whether you're writing blog posts, emails or ads, this episode will help you avoid the most common mistake health marketers make. Tune in to find out if your messaging is on point or missing the mark. ***** Follow me on all my channels: www.linktr.ee/lindamelone Subscribe to my weekly newsletter for more tips like this: https://thecopyworx.com/newsletter/ And please remember to subscribe if you enjoyed this episode!…

High Conversion Health Marketer

1
146. Email Copy that Sells and Converts 32:54

לפני 24 weeks32:54

32:54

In this episode, sales copywriter and email marketing strategist Jenny Roth digs into the importance of nailing client voice by conducting solid market research. She also defines the importance of the “rule of one” to craft effective emails. Jenny also offers practical tips for creating engaging emails, maintaining consistency, and leveraging your email list to drive sales while building strong client connections. ***** Connect with Jenny: www.jennyrothcopywriting.com The Email Marketing Podcast (jennyrothcopywriting.com/podcsat) @jennyrothcopywriting on Instagram ***** For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/ Follow me on all my socials: https://linktr.ee/lindamelone ***** Time stamps: Introduction of Jenny Roth and Her Expertise in Sales Copywriting (00:00:00) Jenny's Journey into Copywriting from Magazine Writing (00:02:19) Transition to Email and Sales Page Copywriting Focus (00:04:28) Specialization in Supporting Female Founders (00:05:17) The Importance of Sales Pages in Lead Conversion (00:07:39) Effective Structure of Long-Form Sales Pages (00:09:40) Strategies for Navigating Long Sales Pages (00:12:13) Building Relationships Through Engaging Emails (00:13:38) Building Personal Connections Through Email Marketing (00:16:06) The Importance of Personal Connection in Business (00:17:27) Significance of Long-Term Business Relationships (00:18:13) Setting Up Effective Email Sequences (00:19:12) Overcoming Writer's Block with Free Writing Techniques (00:20:47) Engaging Readers with Behind-the-Scenes Emails (00:22:18) Documenting and Sharing Learning Experiences (00:25:04) Relating Personal Stories to Marketing Principles (00:26:37) Maintaining Consistency in Email Strategy (00:27:29) Determining Your Email Strategy Purpose (00:28:22) Using Email as a Creative Outlet (00:30:03)…

High Conversion Health Marketer

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145. Fit to Fanbase: Gym Branding 36:30

לפני 25 weeks36:30

36:30

Whether you're a gym owner, marketer, or fitness entrepreneur, this episode is packed with strategies to help your brand stand out in a competitive industry. Kai Huang, studio director at Fit Kit Studio, shares insider tips on how gyms can attract and keep loyal members. You'll find out why community is the ultimate secret weapon, how to target underserved markets, and what your brand can do to stay ahead. ***** Follow Kai on LinkedIn: https://www.linkedin.com/in/ykhstudio/ ***** For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/ Follow me on all my socials: https://linktr.ee/lindamelone ***** Time stamps: Introduction to Cai Huang's Fitness Journey and Branding Expertise (00:00:00) Personal Challenges and Overcoming Complacency (00:03:05) The Importance of Self-Reflection in Personal Growth (00:04:56) Transition into the Fitness Industry and Branding (00:09:38) Finding Passion in Fitness Branding and Helping Others (00:10:39) Key to Standing Out in the Fitness Industry (00:12:37) Dangers of Targeting Everyone in Gym Marketing (00:13:18) Understanding Customer Personas for Effective Marketing (00:14:24) Current Marketing Trends and Tactics in Fitness (00:16:41) Challenges of Franchise Operations in Fitness (00:18:11) The Importance of Brand Strategy in Fitness (00:19:28) Creating Effective Messaging for Gyms (00:23:12) Clarifying Branding vs. Value Proposition in Marketing (00:23:42) Common Mistakes in Gym Marketing and Customer Experience (00:24:28) The Role of Community Building in Fitness (00:25:47) Changing Dynamics of Gym Community and Inclusivity (00:27:24) Future of the Fitness Industry and Niche Markets (00:29:15) The Role of Technology in Enhancing Fitness Experiences (00:29:50)…

High Conversion Health Marketer

1
144. How to Reach, Engage & Convert Podcast Listeners 38:04

לפני 26 weeks38:04

38:04

In this episode, Jamie Kennedy, executive producer of Brave Moon Podcasts dives into the power of podcasting as a marketing strategy for B2B companies. Jamie uncovers the foundational principles to promote a podcast effectively, the best ways to use SEO-rich titles and the best platforms for distributing them. She also gets into the need for podcasts to address specific business challenges and the importance of keeping content useful rather than overly promotional. Whether you're new to podcasting or looking to improve your strategy, you'll walk away with practical takeaways you can implement right away. ***** Connect with Jamie: https://www.bravemoonpodcasts.com https://www.linkedin.com/in/jamiebrookekennedy/ ***** For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/ Follow me on all my socials: https://linktr.ee/lindamelone ***** Time stamps: Introduction to Podcasting as a Solution (00:00:00) B2B Marketing Insights (00:00:22) Jamie’s Journey to Podcast Production and Marketing (00:02:24) Understanding Health and Fitness Marketing (00:04:42) Gym Intimidation and Marketing Challenges (00:05:02) Value of Podcasting for B2B Companies (00:07:49) Podcast Listenership Growth (00:09:47) Podcasting vs. Other Media (00:11:03) Promoting a B2B Podcast (00:16:19) Social Media Promotion Strategies (00:21:11) Building an Email List For Podcast Promotion (00:23:27) Creating a Podcast Landing Page (00:23:27) Fostering Community Engagement (00:24:29) Measuring Podcast Success (00:27:44) Video Podcasts on Spotify (00:30:29) Common Mistakes in B2B Podcasts (00:32:18)…

High Conversion Health Marketer

1
143. How to Create Lead Magnets that Convert 30:01

לפני 27 weeks30:01

30:01

In this episode, I talk with Sarah Noel Block, founder of Tiny Marketing, a lead magnet and marketing expert. She tells how to turn casual visitors into committed subscribers, the difference between passive (quizzes, PDFs) and active (webinars, events) lead magnets—and why a mix of both boosts engagement. We also get into her strategy for aligning lead magnets with high-traffic pages and using trust-building tactics that increase conversions. You'll walk away with practical steps to create lead magnets that connect, convert, and keep audiences coming back. ***** Connect with Sarah here: https://www.sarahnoelblock.com/ https://tinymarketing.buzzsprout.com/share https://www.linkedin.com/in/sarahnoelblock/ ***** For weekly tips on conversion copywriting, sign up for Linda's exclusive, free, newsletter: https://thecopyworx.com/newsletter/ Follow Linda on all her social media: https://linktr.ee/lindamelone ***** Time stamps: Introduction to Lead Magnets (00:00:00) B2B Marketing in the Health and Fitness Industry. (00:00:34) Defining Lead Magnets (00:03:31) Combining Lead Magnet Types (00:05:05) Choosing the Right Lead Magnet (00:06:33) Building Trust with Lead Magnets (00:07:45) Niche Community Engagement (00:11:16) Using Meetups for Lead Generation (00:12:12) Email Newsletter Strategy (00:14:04) Thank You Page Optimization (00:19:24) Selling with Freebies (00:21:53) Upselling and Customer Experience (00:22:46) Lead Magnet Strategies for B2B (00:25:08) Identifying Pain Points for Lead Magnets (00:26:02) Lead Magnet Ideas for Gym Members (00:27:19)…

High Conversion Health Marketer

1
142. How to Craft Mind-Reading Copy 8:29

לפני 28 weeks8:29

8:29

"It's like you're reading my mind!" is the best compliment you could ever hear from a reader. Because it means you've jumped into the conversation they're already having in their head. It shows you understand their challenge. Short of possessing telepathic powers, there's only one non-creepy way to do this in real life: Knowing where they are in their decision-making process. Do they know about your solution or are they still unaware you exist, for example? In this solo episode, I address all the decision-making stages, how to spot them and how to write for each stage. Let's get into it. ***** Like these tips? Then you'll love my weekly newsletter. Sign up for free here: https://thecopyworx.com/newsletter/ And be sure to follow me on all my socials: www.linktr.ee/lindamelone ***** Time stamps: Introduction to Mind Reading (00:00:00) Stages of Customer Awareness (00:00:59) Stage One : Problem Aware (00:02:06) Stage Two : Solution Aware (00:02:15) Stage Three : Product Aware (00:03:15) Stage Four : Most Aware (00:03:30) Nurturing Solution Aware Customers (00:04:26) Building Trust in Product Aware Stage (00:05:31) Engaging Most Aware Customers (00:05:31) Conclusion and Call to Action (00:06:43)…

High Conversion Health Marketer

1
141. How to Build a Standout Brand Personality 34:07

לפני 29 weeks34:07

34:07

Is your brand personality truly representive of your brand? If not, your messaging may need a makeover. In this episode I speak with Allyson Letteri, a seasoned marketing leader and startup advisor, and author of "Standout StartUp." The discussion centers on the three P's of effective messaging—Persona, Positioning, and Personality. Allyson clearly defines the differences between messaging and copy, detailing a messaging framework comprised of several key components. She also offers practical copywriting tips aimed at founders and startups. Connect with Allyson here: Website: https://allysonletteri.com/ LinkedIn: https://www.linkedin.com/in/allysonletteri/ " Standout Startup" https://amzn.to/3XwDW4d ***** Follow Linda on all her socials: www.linktr.ee/lindamelone Get exclusive content by signing up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/ ***** Time stamps: Customer Journey in Marketing (00:06:37) The Three P's of Messaging (00:06:50) Challenges in Messaging (00:09:20) Importance of Differentiation (00:10:13) Understanding Customer Needs (00:12:08) Addressing Uncertainty in Startups (00:13:41) Competitive Messaging (00:15:22) Overcoming Resistance to Change (00:16:50) Messaging vs. Copywriting (00:17:18) Importance of Defining 'Big Idea' in Copywriting (00:19:21) Understanding Product Promise (00:19:51) Adapting to Market Changes (00:22:06) Brand Personality and Humor (00:25:25) Using Archetypes in Branding (00:26:25) Visual Brand Identity (00:29:01) Copywriting Tips for Founders (00:30:08)…

High Conversion Health Marketer

1
140. Master Client Attraction without Social Media Overwhelm 27:17

לפני 30 weeks27:17

27:17

In this episode I speak with Hailey Rowe—marketing/sales coach, consultant, and LinkedIn lead generation expert. Hailey shares her journey into coaching, emphasizing her background in behavioral change and business development within wellness startups. Hailey tells how she’s been helping service-based entrepreneurs build client-attraction systems and boost sales without falling into the social media overwhelm trap. Tune in as we break down her 4-step client attraction process and debunk common social media marketing myths. ***** Follow Hailey: Free 4-Steps to Client Attraction Cheat Sheet & Class: https://www.haileyrowe.com/client-attraction Free Business Growth & Networking Community: https://www.facebook.com/groups/themarketinghubgroup Website: https://www.haileyrowe.com Instagram: Https://www.instagram.com/hailey_rowe Podcast: https://anchor.fm/health-coach-nation Linkedin: https://www.linkedin.com/in/haileyr Tik Tok: https://www.tiktok.com/@hailey_rowe/ Book your FREE Business Growth Audit here: https://calendly.com/haileyrowe-coach/30min ***** Follow Linda on all her socials here: https://linktr.ee/lindamelone Get exclusive content by signing up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/ ***** Time stamps: Introduction to Client Attraction (00:00:00) Haley's Coaching Journey (00:01:55) Differentiating Coaching Types (00:02:20) How to Stand Out as a Coach (00:04:59) Creating Measurable Coaching Packages (00:09:50) Four Steps of Client Attraction (00:12:14) Misconceptions About LinkedIn (00:17:15) Effective Social Media Strategies (00:19:52) Importance of Email Lists (00:20:52) Using Hashtags for Visibility (00:22:48) Client Demographics and Platform Choice (00:25:08)…

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