Episode 74 - Using a 3rd Party to Build a Better Website for Your Bank or Credit Union

Hit Record Podcast - FI GROW Solutions

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-agile-brand-with-greg-kihlstromr">The Agile Brand with Greg Kihlström®</a></span>

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The Agile Brand with Greg Kihlström®

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לפני יומייםלפני 2d ago

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Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the industry's trends, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

לפני שנה 9:45

MP3•בית הפרקים

In this podcast episode, Meredith Olmstead, the CEO and founder of FI GROW Solutions, discusses the unique challenges and solutions in managing website projects for financial institutions. Joined by inbound marketing strategist Kristin Mock, they explore the critical role of their team in project management and content creation, detailing how their expertise helps bridge gaps between web developers, designers, and the specialized needs of banks and credit unions.

Key Takeaways:

Specialized Project Management: FI GROW Solutions enhances the website development process by providing specialized project management and content creation tailored to the financial industry. This approach helps ensure website projects stay on schedule and meet the specific needs of banks and credit unions.
Understanding Financial Products: The discussion highlights the importance of a team understanding financial products and services. This knowledge is crucial for avoiding common pitfalls in web design and development that may not suit the specific requirements of financial institutions.
Balancing Industry Expertise with Fresh Perspectives: While it's beneficial to work with developers who have broad experience across industries, it's equally important to integrate team members who understand the unique user experience, compliance, and complexity of financial products. This balance helps financial institutions leverage new technologies and design trends effectively.

90 פרקים

#MBA #Business #Marketing #FI GROW Solutions #Credit Union #Community Banks #Banking #Digital Marketing #Social Media Marketing #Sales #Sales Strategy #Inbound Marketing #Inbound Lead Generation #Business Growth

Hit Record Podcast - FI GROW Solutions

Episode 74 - Using a 3rd Party to Build a Better Website for Your Bank or Credit Union

Hit Record Podcast - FI GROW Solutions

published לפני שנה

שתפו

MP3•בית הפרקים

Key Takeaways:

Specialized Project Management: FI GROW Solutions enhances the website development process by providing specialized project management and content creation tailored to the financial industry. This approach helps ensure website projects stay on schedule and meet the specific needs of banks and credit unions.
Understanding Financial Products: The discussion highlights the importance of a team understanding financial products and services. This knowledge is crucial for avoiding common pitfalls in web design and development that may not suit the specific requirements of financial institutions.
Balancing Industry Expertise with Fresh Perspectives: While it's beneficial to work with developers who have broad experience across industries, it's equally important to integrate team members who understand the unique user experience, compliance, and complexity of financial products. This balance helps financial institutions leverage new technologies and design trends effectively.

90 פרקים

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Hit Record Podcast - FI GROW Solutions

1
Episode 90 - Creative Ways to Use Email Automation for Banks and Credit Unions 15:13

לפני 7 ימים15:13

15:13

In our latest episode, Meredith Olmstead, CEO of FiGrow Solutions, joins forces with Inbound Marketing Manager Rebecca Gwaltney to explore creative and effective ways to harness the power of automated emails. Beyond the basics, they delve into advanced strategies for financial institutions to engage customers meaningfully, ensuring their services remain indispensable. Key Takeaways: Re-engagement Campaigns: Utilize transaction data to trigger re-engagement emails, encouraging consistent usage and reinforcing your status as the primary financial institution. Product Lifecycle Communications: Automate emails around specific product milestones, such as post-purchase check-ins or warranty expirations, to maintain communication and offer relevant additional services. Behavior-Based Customization: Tailor automated emails based on user behaviors and interactions, like page visits or product interest, ensuring content relevance and increasing conversion chances…

Hit Record Podcast - FI GROW Solutions

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Episode 89 - Three Hidden HubSpot Gems for Your Bank or Credit Union 18:46

לפני 21 ימים18:46

18:46

Join Meredith Olmstead and Kristin Mock from FI GROW Solutions as they dive deep into the lesser-known features of HubSpot that can transform how financial institutions engage with their clients. Discover innovative ways to leverage smart content, enhance user experiences, and optimize your digital strategy. Key Takeaways: Smart Content: Tailor your digital presence dynamically based on user behaviors and characteristics to provide a personalized experience for each visitor. SEO Website Scan: Utilize HubSpot’s built-in tools to analyze and optimize your website’s SEO performance effortlessly. HubSpot Academy: Access a wealth of resources and training materials to keep your team at the cutting edge of marketing technology.…

Hit Record Podcast - FI GROW Solutions

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Episode 88 - Making Sure Your Marketing is Fully Aligned with Larger Institution Goals 11:44

לפני 5 weeks11:44

11:44

Meredith Olmstead and Kristin Mock from FI GROW Solutions discuss a recurring challenge faced by marketing departments in banks and credit unions: the lack of clear, measurable goals. In their conversation, they explore the importance of setting specific objectives for marketing teams to effectively align their strategies and resources, enhancing overall institutional performance. Three Key Highlights: Clear Goals Essential : Specific, measurable goals are vital for marketing departments to effectively align their strategies with the institution's objectives. Executive Communication : It's crucial for executives to communicate these goals across all departments to ensure a unified approach towards achieving them. Regular Updates and Reviews : Continuously tracking progress towards these goals and adjusting strategies as necessary is key to maintaining momentum and achieving desired outcomes.…

Hit Record Podcast - FI GROW Solutions

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Episode 87 - Guest Sam Paxson Talks Member vs. Product Centric Approach to Growing Your Credit Union or Community Bank 17:59

לפני 7 weeks17:59

17:59

In this engaging podcast, Meredith Olmstead, CEO of FI GROW Solutions, speaks with Sam Paxson, founder of the Power & Light Collaborative and a seasoned expert in the credit union industry. They explore transformative strategies for banks and credit unions to shift from product-centric to member-centric models, focusing on leveraging digital tools to align services with member needs and behaviors for enhanced engagement and growth. Key Takeaways: Embracing Member-Centric Strategies: Sam discusses the critical shift from evaluating product line performance to understanding member engagement and the lifetime value of members, advocating for a strategy that focuses on member needs rather than just financial products. Data-Driven Member Engagement: Utilizing behavioral data and digital tools to customize interactions and offerings, which helps in actively engaging members based on their interactions and preferences. Re-engagement through Digital Innovation: The importance of digital tools in reactivating dormant members and enhancing the member experience, ensuring that members fully utilize available financial services.…

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Episode 86 - SMART Ways to Personalized Your Bank or Credit Union Website Homepage 11:42

לפני 9 weeks11:42

11:42

In this episode of our podcast, Meredith Olmstead, CEO of FI GROW Solutions, and Kristin Mock, Senior Inbound Strategist, delve into the world of digital branches for banks and credit unions. They discuss the power of customizing digital experiences right from the homepage based on user behavior and characteristics, a strategy that not only enhances user engagement but also significantly boosts conversion rates. Key Takeaways: Personalized User Experience: Implementing smart content on homepages that adapts based on previous interactions or visited pages enhances relevance and engagement, driving higher conversion rates for products like auto loans or mortgages. Behavior-Driven Content Management: Utilizing behavior-driven strategies allows for dynamic content updates across the website, reflecting current promotions or rates, ensuring that content remains both current and highly targeted. Segmentation and Targeting: Sophisticated segmentation based on product usage, customer lifecycle stages, and even membership status allows for highly personalized experiences, encouraging deeper engagement and fostering customer loyalty.…

Hit Record Podcast - FI GROW Solutions

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Episode 85 - It is 2025: How are Banks and Credit Unions STILL Underspending on their Websites 17:58

לפני 11 weeks17:58

17:58

Join Meredith Olmstead, CEO of FI GROW Solutions, and Danielle Fancher, Sales Director, as they delve into the critical topic of budget allocation for credit union and bank websites. In this episode, they address the persistent issue of underfunding digital assets and advocate for recognizing websites as essential operational tools, not just marketing expenses. They share insights on the real value of investing in a robust digital presence to enhance user experience and meet the demands of today's digital-first customers. Key Takeaways: Recognizing Websites as Operational Necessities : Websites should be considered crucial operational tools that facilitate daily banking and information dissemination, rather than mere marketing expenses. Proper funding should reflect their central role in a financial institution's operations. Comparing Costs with Physical Branches : The investment in a high-functioning website is minimal compared to the cost of building and maintaining physical branches, yet the digital platform often serves a significantly larger audience. Importance of Proper Investment in Digital Assets : Underfunding a website can lead to poor user experiences and potential loss of customers, especially among younger demographics who prioritize efficient online interactions. Investing adequately in digital assets is not only necessary for maintaining competitiveness but also for future scalability and integration.…

Hit Record Podcast - FI GROW Solutions

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Episode 84 - Unconventional Ways for a Bank or Credit Union to See Success on Social Media 11:54

לפני 13 weeks11:54

11:54

In this enlightening podcast episode, Meredith Olmstead, CEO of FI GROW Solutions, teams up with Kristin Mock, the firm's inbound marketing manager, to delve into the integration of AI in website development for financial institutions. They unpack the challenges and pitfalls of relying on AI and automated tools for creating or migrating websites for banks and credit unions, emphasizing the value of a tailored, strategic approach over quick fixes. Key Takeaways: Challenges with Auto-Migration : Transferring a website to a new platform often results in functional and design issues due to incompatibilities, leading to more time and effort spent on corrections, usually with suboptimal results. Limitations of Templates and AI : Templates may offer a quick start but often require compromises that may not align with a financial institution's needs. AI-generated websites lack the depth needed for optimal user experience and SEO, making them unsuitable for banks and credit unions that require detailed, compliant, and customer-focused content. Importance of a Tailored Approach : A custom redesign, though initially more costly and time-consuming, ensures a website is aligned with the latest technology, trends, and brand strategy, providing long-term value and better functionality.…

Hit Record Podcast - FI GROW Solutions

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Episode 83 - Can a Fast Website Solution be a Good Option for Banks and Credit Unions 16:27

לפני 16 weeks16:27

16:27

In this enlightening podcast episode, Meredith Olmstead, CEO of FI GROW Solutions, teams up with Kristin Mock, the firm's inbound marketing manager, to delve into the integration of AI in website development for financial institutions. They unpack the challenges and pitfalls of relying on AI and automated tools for creating or migrating websites for banks and credit unions, emphasizing the value of a tailored, strategic approach over quick fixes. Key Takeaways: Challenges with Auto-Migration: Transferring a website to a new platform often results in functional and design issues due to incompatibilities, leading to more time and effort spent on corrections, usually with suboptimal results. Limitations of Templates and AI: Templates may offer a quick start but often require compromises that may not align with a financial institution's needs. AI-generated websites lack the depth needed for optimal user experience and SEO, making them unsuitable for banks and credit unions that require detailed, compliant, and customer-focused content. Importance of a Tailored Approach: A custom redesign, though initially more costly and time-consuming, ensures a website is aligned with the latest technology, trends, and brand strategy, providing long-term value and better functionality.…

Hit Record Podcast - FI GROW Solutions

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Episode 82 - Guest Ronaldo Hardy Shares How His CU Worked to Eradicate Poverty in their Local Community 15:35

לפני 18 weeks15:35

15:35

In this podcast episode, Meredith Olmsted, CEO and founder of FI GROW Solutions, sits down with Ronaldo Hardy, President and CEO of NACUSO, to discuss a groundbreaking initiative he led at Southwest Louisiana Credit Union. Ronaldo shares his journey of certifying all credit union employees as financial counselors, delving into the transformative impact it had on staff, members, and the broader community. This episode unpacks the “why” behind the initiative, the process involved, and the invaluable lessons learned from this bold approach to financial empowerment. Key Takeaways: Comprehensive Financial Empowerment: By certifying every employee as a financial counselor, Southwest Louisiana Credit Union ensured that all staff members were equipped to assist members and the community, creating a seamless and supportive experience for all interactions. Empowering Employees Internally: The certification process not only benefited members but also equipped employees with deeper financial knowledge, enabling them to manage their personal finances more effectively and extend advice to their families and friends. Community Impact and Growth: This initiative helped the credit union rebuild its reputation, foster trust within the community, and achieve remarkable growth, with a 70% increase in asset size over five years.…

Hit Record Podcast - FI GROW Solutions

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Episode 81 - The Most Successful Automated Emails Used by Banks and Credit Unions 15:27

לפני 20 weeks15:27

15:27

In this episode of FI GROW Solutions' podcast, Meredith Olmsted and Rebecca Gwaltney delve into the world of email marketing for banks and credit unions. They discuss the benefits and strategies behind behavior-based or automated email marketing, focusing on how financial institutions can leverage automated workflows to enhance customer engagement and streamline communication. Meredith and Rebecca explore various types of email marketing, including onboarding new members, behavior-triggered emails, and the importance of segmenting emails to boost cross-selling and deepen customer relationships. Key Takeaways: Automation Efficiency: Automated email marketing saves time and effort by sending personalized messages based on customer interactions, improving engagement and sales. Strategic Onboarding: Differentiating between direct and indirect onboarding emails helps tailor the content to the customer's familiarity with the institution, enhancing their initial experience. Behavior-Based Triggering: Utilizing behavior-triggered emails allows institutions to re-engage customers at critical moments, potentially increasing the effectiveness of promotions and offers…

Hit Record Podcast - FI GROW Solutions

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Episode 80 - Proving Marketing's Worth at Your Bank or Credit Union 13:52

לפני 22 weeks13:52

13:52

In this insightful podcast episode, Meredith Olmstead, CEO of FI GROW Solutions, and Nida Ajaz, discuss the critical importance of demonstrating the value of marketing within credit unions. They explore common challenges faced by marketers, such as incomplete data, lack of industry knowledge, underfunded budgets, and limited strategic influence. The conversation highlights the need for marketers to bridge data gaps by integrating more comprehensive business metrics and fostering closer collaboration with other departments. This approach not only proves marketing's worth but also enhances its strategic role in driving the financial institution's goals. Key Takeaways: Common Challenges: Discusses issues like incomplete data, lack of industry knowledge, underfunded budgets, and marketers' limited strategic roles. Bridging Data Gaps: Highlights the importance of integrating comprehensive business metrics to demonstrate marketing's ROI. Enhancing Strategic Role: Emphasizes the need for closer collaboration between marketing and other core business functions to align strategies and secure better funding.…

Hit Record Podcast - FI GROW Solutions

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Episode 79 - Building Successful Digital Sales and Service Teams at Your Bank or Credit Union 14:21

לפני 24 weeks14:21

14:21

In this episode, Meredith Olmstead, CEO of FI GROW Solutions, and Danielle Fancher, Director of Sales, discuss the challenges and strategies of building an effective digital sales and lending team for banks and credit unions. They share insights on managing digital applications, creating strong team structures, and aligning marketing and lending teams for better collaboration and results. Key Takeaways: Digital Lending Needs Strong Teams : Building a digital sales and lending team starts with clear job descriptions and finding staff with exceptional customer service skills, not just lending experience. Cater to Digital Preferences : Today’s customers want seamless digital experiences from application to approval. Institutions must structure their teams to handle online leads efficiently. Collaboration and Trust are Key : Successful marketing and lending teams rely on strong communication, trust, and setting clear expectations, including service level agreements (SLAs) to meet goals together.…

Hit Record Podcast - FI GROW Solutions

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Episode 78 - Reaching Younger and Underserved Audiences for Your Bank or Credit Union 10:04

לפני 26 weeks10:04

10:04

In this episode, Meredith Olmstead, CEO of FI GROW Solutions, and Sophie Bawany, the company's in-house social media guru, explore how social media is transforming financial inclusion for younger and underserved audiences. They discuss how banks and credit unions can leverage platforms like Instagram and TikTok to provide financial education, improve accessibility, and build trust with their communities. Their insights highlight the power of social media to reach new audiences and support financial empowerment in a fast-evolving digital landscape. Key Takeaways: Social Media Drives Financial Education: Platforms like TikTok and Instagram are increasingly becoming search engines for younger generations, offering a great opportunity for financial institutions to share educational content. Accessibility Is Key: Simplifying account access through social media, such as using direct links in stories, can make it easier for audiences to open accounts and build trust with your institution. Humanizing and Building Community: Fun, personalized content on social media humanizes your brand, while initiatives like local contests help financial institutions foster stronger community connections.…

Hit Record Podcast - FI GROW Solutions

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Episode 77 - Internal Buy-In is Key to Social Media Success for Your Bank or Credit Union 9:34

לפני 28 weeks9:34

9:34

In this podcast, Meredith Olmstead, CEO of FI GROW Solutions, and social media expert Sophie Bawany discuss why social media remains vital for banks and credit unions in 2024. They explore how social media humanizes financial institutions, helps them engage with customers where they are, and fosters a unified brand experience. Additionally, they delve into the importance of internal collaboration, employee empowerment, and adapting to shifting social media platforms to maintain a strong digital presence. Key Takeaways: Be Where Your Customers Are: Social media remains a key platform where customers and members spend significant time. Financial institutions must maintain a presence on these platforms to engage with their audience, offer authentic financial advice, and control their narrative in an environment where information is rapidly shared. Humanize Your Brand: Social media helps humanize banks and credit unions, allowing them to showcase the people behind the brand. By featuring real employees and sharing authentic stories, institutions can build trust and foster a sense of community, differentiating themselves from larger, less personal financial entities. Encourage Internal Collaboration and Morale: Engaging employees in social media efforts can break down departmental silos and enhance internal morale. By involving team members across departments in content creation, institutions can create a unified brand message while promoting a more inclusive and collaborative workplace culture.…

Hit Record Podcast - FI GROW Solutions

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Episode 76 - Improving the User Journey on Your Bank or Credit Union Website 13:11

לפני 30 weeks13:11

13:11

In this podcast, Meredith Olmsted and Kristin Mock offer a detailed exploration of user experience strategies for financial institution websites in their discussion. They emphasize setting clear goals for user interactions, simplifying navigation to reduce user effort, and the importance of continuous website evaluation to adapt to technological and behavioral changes. This dialogue is a valuable resource for marketers looking to enhance digital strategies in the banking and credit union sectors, packed with actionable insights and grounded in practical experience. Key Takeaways: Set Clear Goals for User Experience: Understanding what actions you want users to take on your site is crucial. Establishing clear goals, such as desired page time or bounce rates, helps in measuring the success of the user experience and optimizing accordingly. Simplify Navigation and Reduce Clicks: Ensure that the navigation on your site is intuitive and minimizes the number of steps users must take to find what they are looking for. This can be achieved by streamlining the content hierarchy and avoiding excessive submenus that can frustrate users and lead to abandonment. Continuously Optimize and Update: Digital environments are dynamic, with user behaviors and technologies constantly evolving. Regularly revisiting and testing your website’s key pages ensures that your user experience keeps pace with changes and continues to meet user needs effectively. Avoid a "set it and forget it" approach to maintain relevance and effectiveness in your digital strategy.…

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