#50 - Facebook Advertising In Healthcare: Is It Still Worth It?

Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo

The release of iOS 14 had a major impact on Facebook advertisers. The update removed data availability and made it harder to target and build audiences. However, despite changes to the platform and new restrictions, Facebook is still a valuable tool for healthcare marketing.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock discuss : - How to use Facebook to reach healthcare audiences - How to navigate new data restrictions - When to start investing in Facebook - How to get the most out of your efforts - What a full-funnel strategy is and how to implement - The best approach for building the right audiences

How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/

Should Your Healthcare Organization Invest in Facebook Ads? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/should-healthcare-organization-invest-facebook-ads/

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