# 58 - PPC & Google Ads in 2023: The Top Trends Your Healthcare Organization Needs to Know

Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo

With 2023 right around the corner, it’s time to consider the PPC & Google Ads trends that will have the biggest impact on search marketing and patient acquisition in the new year. The PPC ad landscape is changing as new channels and tools emerge. Advancements in AI and algorithmic have led to automated systems that can now deliver significant, never-before-seen capabilities to advertisers in the healthcare services space. While these newer systems provide a great deal of value, human oversight is still critical to ensure that leads actually turn into booked patients.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss the top PPC & Google Ads trends impacting the healthcare industry in 2023.

ADDITIONAL RESOURCES:

Healthcare PPC & Google Ads Marketing Trends in 2023 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-ads-ppc-trends-2023/

7 Healthcare Marketing Trends for 2023 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2023/

3 Ways to Improve Google Ads Lead Quality for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-google-ads-lead-quality/

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