# 60 - Balancing Volume & CPA Priorities: The Dangers of Focusing on One Goal

Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo

There are two common goals in healthcare marketing: increasing patient volume and decreasing cost per acquisition (CPA). As we enter the new year, it’s important for organizations to find a balance between the two when determining their marketing strategy. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss:

- The dangers of hyper-fixating on one goal - How to find a healthy balance between goals

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