#71 - Building Your Analytics Platform in 2023: Essential Tools for Healthcare Marketers

Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo

Leveraging the power of analytics to your advantage empowers smarter campaigns and supercharges growth. However, increasing data restrictions, new technology platforms, and the complexity of multi-site healthcare marketing have made it more difficult than ever to gain insight into marketing and business performance.

On this episode of Ignite, our hosts, SVP of Strategy and Analytics, Rich Briddock and Associate Director of Analytics, Turner McCreight, dig into how they extract business intelligence for multi-site healthcare groups and share essential analytics tools to add to your tech stack in 2023.