#73 - How the FTC’s Recent Rulings Affect Healthcare Marketing

Ignite: Healthcare Marketing Podcast

The world of healthcare marketing is changing. Recent FTC complaints against GoodRX and BetterHelp, have caused the government to refine guidelines around the type of information that healthcare companies are allowed to share with marketing technology providers. So, what does this mean for healthcare advertisers?

On this episode of Ignite, our hosts, Director of Marketing, Ashley Petrochenko and SVP of Strategy and Analytics, Rich Briddock, explore the specific information that’s now protected and how healthcare groups can still advertise to consumers while following these new regulations.

ADDITIONAL RESOURCES Healthcare Marketing & HIPAA: What’s Changing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-hipaa/