#75 - How to Keep the Marketing Engine Running with Paul Sparrow of Chief Outsider

Ignite: Healthcare Marketing Podcast

On this episode of Ignite, Cardinal CEO Alex Membrillo, and Area Managing Partner & CMO at Chief Outsiders Paul Sparrow, go back to the basics and dissect the marketing engine. Too often, healthcare marketers jump directly into patient acquisition tactics without paying attention to the organization’s overall objectives. Join two marketing experts as they discus:

- The three phases to an effective growth plan - How to keep marketing and business goals aligned - The biggest mistake a marketer can make